System and method related to generating and tracking an email campaign

Patent 7065555 Issued on June 20, 2006. Estimated Expiration Date:

April 25, 2021. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.

Abstract Claims Description Full Text

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Inventors

Assignee

IC Planet Corporation

Application

No. 09841186 filed on 04/25/2001

US Classes:

709/206, Demand based messaging709/201, DISTRIBUTED DATA PROCESSING709/203, Client/server709/219, Accessing a remote server705/10, Market analysis, demand forecasting or surveying705/14, Distribution or redemption of coupon, or incentive or promotion program705/27, Presentation of image or description of sales item (e.g., electronic catalog browsing)709/224Computer network monitoring

Examiners

Primary: Barot, Bharat

Attorney, Agent or Firm

Sterne Kessler Goldstein & Fox, PLLC

Foreign Patent References

WO 00/20975 WO 04/01/2000

International Class

G06F 15/16

Abstract

A method and system for generating and tracking an email campaign is described. An email campaign generator generates an email campaign template from an email target database. The email target database comprises at least one email target. An email campaign engine generates a custom email corresponding to each of the at least one email target. The custom email is formed from the email campaign template. The email campaign engine sends to each of the at least one email target the corresponding custom email. A campaign tracker receives at least one response corresponding to the sent custom email. The campaign tracker creates a campaign tracking list that includes the received at least one response.

Other References

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