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US Patent 7065555 - System and method related to generating and tracking an email campaign

US Patent Issued on June 20, 2006
Estimated Patent Expiration Date: Icon_subject April 25, 2021Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.
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Abstract

A method and system for generating and tracking an email campaign is described. An email campaign generator generates an email campaign template from an email target database. The email target database comprises at least one email target. An email campaign engine generates a custom email corresponding to each of the at least one email target. The custom email is formed from the email campaign template. The email campaign engine sends to each of the at least one email target the corresponding custom email. A campaign tracker receives at least one response corresponding to the sent custom email. The campaign tracker creates a campaign tracking list that includes the received at least one response.

Other References

  • Anderson, D., “E-mail or Me-Mail?” The Industry Standard, IDG.net, Printed from http://www.thestandard/com/article/display/0,1151,12422,00.html, 4 pages (Mar. 6, 2000).
  • Cross, R. and Nassef, A., “E-Mail Direct Marketing Comes of Age,” Direct Marketing, Hoke Communications, vol. 62, No. 6, pp. 44-45 (Oct. 1999).
  • “Top Ten Strategies for Direct Email Success,” Boldfish Corporation, Printed from http://www.boldfish.com/BF-emguide/top-ten.html, 7 pages (Jan. 1, 2000).
  • English-Language Abstract of Japanese Patent Publication No. 2000020421, European Patent Office, 1 page (Jan. 21, 2000—Date of publication of application).
  • Copy of International Search Report from PCT Application No. PCT/US01/13137, 7 pages, mailed Aug. 28, 2002.

Inventors

Assignee

Application

No. 09841186 filed on 04/25/2001

US Classes:

709/206, Demand based messaging709/201, DISTRIBUTED DATA PROCESSING709/203, Client/server709/219, Accessing a remote server705/10, Market analysis, demand forecasting or surveying705/14, Distribution or redemption of coupon, or incentive or promotion program705/27, Presentation of image or description of sales item (e.g., electronic catalog browsing)709/224Computer network monitoring

Field of Search

709/206, Demand based messaging709/207, Priority based messaging709/223, COMPUTER NETWORK MANAGING709/224, Computer network monitoring709/225, Computer network access regulating709/201, DISTRIBUTED DATA PROCESSING709/202, Processing agent709/203Client/server

Examiners

Primary: Barot, Bharat

Attorney, Agent or Firm

US Patent References

5265033, ATM/POS based electronic mail system
Issued on: 11/23/1993
Inventor: Vajk, et al.
5793972, System and method providing an interactive response to direct mail by creating personalized web page based on URL provided on mail piece
Issued on: 08/11/1998
Inventor: Shane
5818447, System and method for in-place editing of an electronic mail message using a separate program
Issued on: 10/06/1998
Inventor: Wolf, et al.
5937162, Method and apparatus for high volume e-mail delivery
Issued on: 08/10/1999
Inventor: Funk, et al.
5966695, Sales and marketing support system using a graphical query prospect database
Issued on: 10/12/1999
Inventor: Melchione, et al.
5978799, Search engine including query database, user profile database, information templates and email facility
Issued on: 11/02/1999
Inventor: Hirsch
6055510, Method for performing targeted marketing over a large computer network
Issued on: 04/25/2000
Inventor: Henrick, et al.
6101485Electronic solicitations for internet commerce
Issued on: 08/08/2000
Inventor: Fortenberry, et al.

Foreign Patent References

  • WO 00/20975 WO 04/01/2000

International Class

G06F 15/16

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