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US Patent 7043450 - Paid search engine bid management

US Patent Issued on May 9, 2006
Estimated Patent Expiration Date: Icon_subject December 20, 2022Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.
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Abstract

A method and apparatus (information processing system) for overcoming deficiencies and inefficiencies in the current paid search engine keyword bidding market, by providing keyword bidders with information they need to better optimize their use of paid search engines. The system accumulates bid amounts for a plurality of target keywords at one or more paid Internet search engines, and presents the bid amounts to a user, enabling the user to evaluate and optimize bids on those keywords. The system also presents bid amounts for a keyword at one or more paid Internet search engines, in a manner highlighting one or more selected bid amounts of interest to a potential bidder. This permits a bidder to identify the bidder's own bid, and/or to identify a differential in bid amounts that indicates an opportunity for bid optimization. The system further monitors keyword bids at one or more paid Internet search engines to identify bid changes of interest to a potential bidder.

Other References

  • Taylor C P, Engines of Growth, Brandweek v45n11, Mar. 15, 2004, pp. 26-28+.
  • Howard B, Optimize Search Results Now, Target Marketing v27n2 Feb. 2004, pp. 81-83+.
  • BeFirst.com Announces Plans to Launch New Internet Searh Engine- To Be Called FindWhat.com Business Wire Jun. 28, 1999 2 pgs.
  • McKenzie, Matt, Web Services go searching for dollars; Will consumers accept pay-to-play search engines?, Seybold Report on Internet Publishing, vol. 2, No. 7, p. 22, Jul. 1998.

Inventors

Assignee

Application

No. 10324802 filed on 12/20/2002

US Classes:

705/37, Trading, matching, or bidding707/2, Access augmentation or optimizing705/14, Distribution or redemption of coupon, or incentive or promotion program702/2, Earth science707/3, Query processing (i.e., searching)707/100, DATABASE SCHEMA OR DATA STRUCTURE707/10, Distributed or remote access707/4Query formulation, input preparation, or translation

Field of Search

705/37Trading, matching, or bidding

Examiners

Primary: Kyle, Michael J.

Attorney, Agent or Firm

US Patent References

5752238, Consumer-driven electronic information pricing mechanism
Issued on: 05/12/1998
Inventor: Dedrick
5794210, Attention brokerage
Issued on: 08/11/1998
Inventor: Goldhaber, et al.
5852820, Method for optimizing entries for searching an index
Issued on: 12/22/1998
Inventor: Burrows
5974398, Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services
Issued on: 10/26/1999
Inventor: Hanson, et al.
5983205, Computer-based method for the fair division of ownership of goods
Issued on: 11/09/1999
Inventor: Brams, et al.
6021398, Computer implemented methods and apparatus for auctions
Issued on: 02/01/2000
Inventor: Ausubel
6078866Internet site searching and listing service based on monetary ranking of site listings
Issued on: 06/20/2000
Inventor: Buck, et al.

Foreign Patent References

  • 199 13 509 A 1 DE 09/01/1999
  • 2 331 166 GB 12/01/1999

International Class

G06F 17/60

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