...that while attempting to develop a super strong glue, 3M employee Spencer Silver accidentally developed a glue that was so weak it would barely hold two pieces of paper together? However, his colleague Art Fry needed the glue. Fry sang with his church choir and marked the pages of his hymnal with small scraps of paper that often fell out. He used Silver's glue to hold the papers in place. Today we call this invention Post-it Notes.
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AbstractA method and apparatus (information processing system) for overcoming deficiencies and inefficiencies in the current paid search engine keyword bidding market, by providing keyword bidders with information they need to better optimize their use of paid search engines. The system accumulates bid amounts for a plurality of target keywords at one or more paid Internet search engines, and presents the bid amounts to a user, enabling the user to evaluate and optimize bids on those keywords. The system also presents bid amounts for a keyword at one or more paid Internet search engines, in a manner highlighting one or more selected bid amounts of interest to a potential bidder. This permits a bidder to identify the bidder's own bid, and/or to identify a differential in bid amounts that indicates an opportunity for bid optimization. The system further monitors keyword bids at one or more paid Internet search engines to identify bid changes of interest to a potential bidder.Other References
| InventorsAssigneeApplicationNo. 10324802 filed on 12/20/2002US Classes:705/37, Trading, matching, or bidding707/2, Access augmentation or optimizing705/14, Distribution or redemption of coupon, or incentive or promotion program702/2, Earth science707/3, Query processing (i.e., searching)707/100, DATABASE SCHEMA OR DATA STRUCTURE707/10, Distributed or remote access707/4Query formulation, input preparation, or translationField of Search705/37Trading, matching, or biddingExaminersPrimary: Kyle, Michael J.Attorney, Agent or FirmUS Patent References5752238, Consumer-driven electronic information pricing mechanismIssued on: 05/12/1998 Inventor: Dedrick5794210, Attention brokerage Issued on: 08/11/1998 Inventor: Goldhaber, et al.5852820, Method for optimizing entries for searching an index Issued on: 12/22/1998 Inventor: Burrows5974398, Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services Issued on: 10/26/1999 Inventor: Hanson, et al.5983205, Computer-based method for the fair division of ownership of goods Issued on: 11/09/1999 Inventor: Brams, et al.6021398, Computer implemented methods and apparatus for auctions Issued on: 02/01/2000 Inventor: Ausubel6078866Internet site searching and listing service based on monetary ranking of site listings Issued on: 06/20/2000 Inventor: Buck, et al. Foreign Patent References
International ClassG06F 17/60 |