Performance measurement method for public relations, advertising and sales events

Patent 6839681 Issued on January 4, 2005. Estimated Expiration Date:

June 28, 2020. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.

Abstract Claims Description Full Text

Patent References

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Inventor

Hotz, Lawrence

Assignee

Right Angle Research LLC

Application

No. 09605412 filed on 06/28/2000

US Classes:

705/10, Market analysis, demand forecasting or surveying463/9, In a game requiring strategy or problem solving by a participant (e.g., problem eliciting response, puzzle, etc.)705/14, Distribution or redemption of coupon, or incentive or promotion program283/56, ADVERTISING707/104.1, Application of database or data structure (e.g., distributed, multimedia, image)707/100, DATABASE SCHEMA OR DATA STRUCTURE709/203Client/server

Examiners

Primary: Diaz, Susanna M.
Assistant: Colón, Catherine M.

Attorney, Agent or Firm

Katten Muchin Zavis Rosenman

Foreign Patent References

2000048070 JP 02/01/2000

International Classes

G06F 1760
G06F 1760

Abstract

The present invention is a system and method for the evaluation and measurement of the performance of public relations, advertising and sales events to a particular user in order to provide value added relevance to marketing information. The invention provides a computer based means consolidating in an easily accessed format, information that has relevance to the marketing process of a particular brand or product and the performance measurement of a plurality of public relations events.

Other References

Stevens, Mike. “Direct Marketing: Plugged into the Public,” Marketing, Jan. 21, 1988 [Proquest].*
“Section 2: Customer relations,” The Journal of Product and Brand Management, 1996 [Proquest].*
Kuttner, Robert. “Will the Web Become a Paying Proposition? . . .” The Los Angeles Times, May 27, 1996 [Proquest].