Method and system for providing targeted advertisements
December 21, 2019. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.Patent ReferencesDistributed monitoring system Broadcast channel substitution method and apparatus Network controller for cable television delivery systems Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner Attention brokerage Method and apparatus for determining behavioral profile of a computer user Systems and methods for computer enhanced broadcast monitoring Method of delivery, targeting, and measuring advertising over networks System and method for delivering targeted advertisements to consumers using direct commands System and method for subscriber controlled signal blocking InventorsAssigneeApplicationNo. 09467889 filed on 12/21/1999US Classes:725/32, PROGRAM, MESSAGE, OR COMMERCIAL INSERTION OR SUBSTITUTION725/35, Based on demographics or geographical area725/9, USE SURVEYING OR MONITORING (E.G., PROGRAM OR CHANNEL WATCHED)725/16By pollingExaminersPrimary: Faile, AndrewAssistant: Demicco, Matthew Attorney, Agent or FirmForeign Patent References
International ClassH04N 7025AbstractA method and system for providing targeted advertisements over a networked media delivery system, especially interactive television networks, the system comprising tracking and storing viewer selections, analyzing the selections, and delivering targeted advertisements that appeal to the particular subscriber making the selections, the system including a merge processor, a file server, a profile processor, and a broadcast server contained in a head end in communication with a plurality of set-top boxes through a distribution network. Based on a subscriber's viewing habits and account information, the present invention delivers different, customized advertisements to different viewers watching the same program or channel. The present invention delivers the advertisements as either still frame bit maps or as video streams advertisement insertion in a playlist or a broadcast media program.Other References
Field of SearchManual entry (e.g., using keypad or by written response)By passively monitoring receiver operation By polling Specific to individual user or household Based on demographics or geographical area Insertion of local commercial or local program at headend or network affiliate Commercial or advertisement Content arrangement Based on personal preference, profile, or viewing history (e.g., to produce redacted listing) Server or headend Buffering and switching Receiver (e.g., set-top box) PROGRAM, MESSAGE, OR COMMERCIAL INSERTION OR SUBSTITUTION USE SURVEYING OR MONITORING (E.G., PROGRAM OR CHANNEL WATCHED) Market analysis, demand forecasting or surveying Electronic shopping (e.g., remote ordering) REMOTE DATA ACCESSING | |
