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US Patent 6718551 - Method and system for providing targeted advertisements
US Patent Issued on April 6, 2004
Estimated Patent Expiration Date:
December 21, 2019Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.
Estimated Patent Expiration Date:
December 21, 2019Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.AbstractA method and system for providing targeted advertisements over a networked media delivery system, especially interactive television networks, the system comprising tracking and storing viewer selections, analyzing the selections, and delivering targeted advertisements that appeal to the particular subscriber making the selections, the system including a merge processor, a file server, a profile processor, and a broadcast server contained in a head end in communication with a plurality of set-top boxes through a distribution network. Based on a subscriber's viewing habits and account information, the present invention delivers different, customized advertisements to different viewers watching the same program or channel. The present invention delivers the advertisements as either still frame bit maps or as video streams advertisement insertion in a playlist or a broadcast media program.Other References
| InventorsAssigneeApplicationNo. 09467889 filed on 12/21/1999US Classes:725/32, PROGRAM, MESSAGE, OR COMMERCIAL INSERTION OR SUBSTITUTION725/35, Based on demographics or geographical area725/9, USE SURVEYING OR MONITORING (E.G., PROGRAM OR CHANNEL WATCHED)725/16By pollingField of Search725/13, Manual entry (e.g., using keypad or by written response)725/14, By passively monitoring receiver operation725/16, By polling725/34, Specific to individual user or household725/35, Based on demographics or geographical area725/36, Insertion of local commercial or local program at headend or network affiliate725/42, Commercial or advertisement725/44, Content arrangement725/46, Based on personal preference, profile, or viewing history (e.g., to produce redacted listing)725/91, Server or headend725/94, Buffering and switching725/131, Receiver (e.g., set-top box)725/32, PROGRAM, MESSAGE, OR COMMERCIAL INSERTION OR SUBSTITUTION725/9, USE SURVEYING OR MONITORING (E.G., PROGRAM OR CHANNEL WATCHED)705/10, Market analysis, demand forecasting or surveying705/26, Electronic shopping (e.g., remote ordering)709/217REMOTE DATA ACCESSINGExaminersPrimary: Faile, AndrewAssistant: Demicco, Matthew Attorney, Agent or FirmUS Patent References4912552, Distributed monitoring systemIssued on: 03/27/1990 Inventor: Allison, III, et al.5389964, Broadcast channel substitution method and apparatus Issued on: 02/14/1995 Inventor: Oberle, et al.5600364, Network controller for cable television delivery systems Issued on: 02/04/1997 Inventor: Hendricks, et al.5724521, Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner Issued on: 03/03/1998 Inventor: Dedrick5794210, Attention brokerage Issued on: 08/11/1998 Inventor: Goldhaber, et al.5848396, Method and apparatus for determining behavioral profile of a computer user Issued on: 12/08/1998 Inventor: Gerace5892536, Systems and methods for computer enhanced broadcast monitoring Issued on: 04/06/1999 Inventor: Logan, et al.5948061, Method of delivery, targeting, and measuring advertising over networks Issued on: 09/07/1999 Inventor: Merriman, et al.6002393, System and method for delivering targeted advertisements to consumers using direct commands Issued on: 12/14/1999 Inventor: Hite, et al.6100916, System and method for subscriber controlled signal blocking Issued on: 08/08/2000 Inventor: August, et al.6282713, Method and apparatus for providing on-demand electronic advertising Issued on: 08/28/2001 Inventor: Kitsukawa, et al.6446261, Set top device for targeted electronic insertion of indicia into video Issued on: 09/03/2002 Inventor: Rosser6477704Method of gathering and utilizing demographic information from request-based media delivery system Issued on: 11/05/2002 Inventor: Cremia Foreign Patent References
International ClassH04N 7025 |
