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US Patent 6460036 - System and method for providing customized electronic newspapers and target advertisements

US Patent Issued on October 1, 2002
Estimated Patent Expiration Date: Icon_subject December 5, 2017Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.
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Abstract

This invention relates to customized electronic identification of desirable objects, such as news articles, in an electronic media environment, and in particular to a system that automatically constructs both a "target profile" for each target object in the electronic media based, for example, on the frequency with which each word appears in an article relative to its overall frequency of use in all articles, as well as a "target profile interest summary" for each user, which target profile interest summary describes the user's interest level in various types of target objects. The system then evaluates the target profiles against the users' target profile interest summaries to generate a user-customized rank ordered listing of target objects most likely to be of interest to each user so that the user can select from among these potentially relevant target objects, which were automatically selected by this system from the plethora of target objects that are profiled on the electronic media. Users' target profile interest summaries can be used to efficiently organize the distribution of information in a large scale system consisting of many users interconnected by means of a communication network. Additionally, a cryptographically-based pseudonym proxy server is provided to ensure the privacy of a user's target profile interest summary, by giving the user control over the ability of third parties to access this summary and to identify or contact the user.

Other References

  • Miller et al "News on-demand for multimedia networks", ACM Press 1993, pp. 383-392.
  • King et al "Competitive Intelligence, Software Robots and the Internet: The NewsAlert Prototype", IEEE 1995, pp. 624-631.
  • Chesnais et al "The Fishwrap Personalized News System", IEEE 1995, pp. 275-282.
  • Seno et al "Multimedia Information Broadcasting Service PRESENT", IEEE 1994, pp. 117-120.
  • Haas et al "Secure Access to Electronic Newspaper", IEEE/ICCC 1994, pp. 805-809.
  • "Scatter/Gather: A Cluster-based Approach to Browsing Large Document Collections" by Cutting et al., 15th Ann Int'l Sigir '92, ACM 318-329, 1992
  • "Evolving Agents For Personalized Information Filtering", Sheth et al., Proc. 9th IEEE Conference on AI for Applications, 1993
  • "A Secure And Privacy-Protecting Protocol For Transmitting Personal Information Between Organizations" Chaum et al. pp. 118-167, no dat

Inventor

Assignee

Application

No. 985732 filed on 12/05/1997

US Classes:

707/10, Distributed or remote access705/14, Distribution or redemption of coupon, or incentive or promotion program707/2, Access augmentation or optimizing709/217, REMOTE DATA ACCESSING725/14By passively monitoring receiver operation

Field of Search

707/10, Distributed or remote access707/103R, Object-oriented database structure707/2, Access augmentation or optimizing707/9, Privileged access705/14, Distribution or redemption of coupon, or incentive or promotion program725/105, VIDEO DISTRIBUTION SYSTEM WITH UPSTREAM COMMUNICATION725/14, By passively monitoring receiver operation709/217REMOTE DATA ACCESSING

Examiners

Primary: Metjahic, Safet
Assistant: Le, Uyen

Attorney, Agent or Firm

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International Classes

G06F 017/30
G06F 017/60
G06F 015/16
H04H 009/00

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