Set top device for targeted electronic insertion of indicia into video
June 17, 2019. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.Patent ReferencesTelevision and market research data collection system and method Television viewer data collection system Method for providing targeted profile interactive CATV displays Ad insertion system and method for broadcasting spot messages out of recorded sequence Method and apparatus for providing demographically targeted television commercials System and method for automatically correlating user preferences with a T.V. program information database Television displays having selected inserted indicia Television receiver that automatically keeps track of favorite channels to facilitate tuning Television viewer monitoring system including portable data meter for each viewer Apparatus and method of selecting video programs based on viewers' preferences InventorAssigneeApplicationNo. 331332 filed on 06/17/1999US Classes:725/34, Specific to individual user or household725/32, PROGRAM, MESSAGE, OR COMMERCIAL INSERTION OR SUBSTITUTION725/35, Based on demographics or geographical area725/64Two-wayExaminersPrimary: Faile, AndrewAssistant: Tran, Huan Attorney, Agent or FirmInternational ClassesH04N 007/10H04N 007/025 H04N 007/20 AbstractA method of anonymous targeted insertion of indicia into video broadcasts. Individual televisions or other video reception devices are associated with set-top boxes that monitor the usage and viewing habits of the television set or other video reception device. A viewer profile derived from data acquired from said monitoring is created wherein the viewer profile indicates certain characteristics about the viewer. This profile is transmitted to a centralized database, said centralized database being an intermediate link between the origin of the video broadcast and the end viewer. The purpose of the database is to link specific insertable indicia with matching specific viewer profiles. The insertable indicia are encoded directly into the broadcast video and re-broadcast to the end viewer where the set-top box decodes the broadcast video and performs insertion of the indicia. Thus, the system and method allow advertisers to target specific ads or indicia to specific viewing profiles.Field of SearchSize changeData separation or detection Query formulation, input preparation, or translation Data stored locally (e.g., at set-top box) USE SURVEYING OR MONITORING (E.G., PROGRAM OR CHANNEL WATCHED) Monitoring physical reaction or presence of viewer Manual entry (e.g., using keypad or by written response) Based on genre, theme, or category Based on personal preference, profile, or viewing history (e.g., to produce redacted listing) Having link to external information resource (e.g., online resource) PROGRAM, MESSAGE, OR COMMERCIAL INSERTION OR SUBSTITUTION Emergency warning Specific to individual user or household Based on demographics or geographical area Insertion of local commercial or local program at headend or network affiliate Two-way Market analysis, demand forecasting or surveying Job performance analysis Voting or election arrangement Transportation facility access (e.g., fare, toll, parking) Distribution or redemption of coupon, or incentive or promotion program REMOTE DATA ACCESSING Using interconnected networks Accessing a remote server | |
