Apparatus and method for generation of brand name specific advertising media
Auction information transmission processing
Methods for displaying and integrating commercial advertisements with computer software
Interactive advertising system for on-line terminals
Technique for correlating purchasing behavior of a consumer to advertisements
Apparatus and method for interactive communication for tracking and viewing data
System and method for distributing video from a plurality of video providers
System for automatically updating personal profile server with updates to additional user information gathered from monitoring user's electronic consuming habits generated on computer during use
System for electrically distributing personalized information
Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
ApplicationNo. 787979 filed on 01/22/1997
US Classes:705/27, Presentation of image or description of sales item (e.g., electronic catalog browsing)705/14, Distribution or redemption of coupon, or incentive or promotion program705/26, Electronic shopping (e.g., remote ordering)705/37, Trading, matching, or bidding705/400FOR COST/PRICE
ExaminersPrimary: MacDonald, Allen R.
Assistant: Myhre, James W.
Attorney, Agent or Firm
Foreign Patent References
International ClassesG06F 017/40
AbstractA system for providing advertisements from a central server to viewers who access web sites. The central server stores both advertisements which are to be displayed and an information data base. The data base includes information about viewers, information about the characteristics of particular web sites and other information relevant to which advertisements should be displayed for particular viewers. Proposed bids submitted by different advertisers are evaluated in real time in order to determine which particular advertisement will be displayed to a viewer. Each proposed bid can specify a price or amount that the advertiser is willing to pay for the opportunity to display an advertisement (a) to a viewer who has a particular set of characteristics and (b) on a web site and web page that meets a particular set of criteria. The system includes (a) a web server system which has data bases stored therein, (b) bidding agents which compare the characteristics of view-ops to the specifications in proposed bids and which submit bids as appropriate, and (c) bid selection logic which decides which bid to accept for each particular view-op.