Method and apparatus for providing on-demand electronic advertising
December 21, 2018. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.Patent ReferencesCentralized consumer cash value accumulation system for multiple merchants Product information storage, display, and coupon dispensing system Apparatus for selective distribution of messages over a communications network Electronic redeemable coupon system via television Instant electronic coupon verification system Home shopping video catalog System and method for automatically correlating user preferences with electronic shopping information Process cartridge and image forming system on which the process cartridge is mountable using a handgrip Apparatus and method for generating product coupons in response to televised offers Method and apparatus for portable storage and use of data transmitted by television signal InventorsAssigneeApplicationNo. 218857 filed on 12/21/1998US Classes:725/36, Insertion of local commercial or local program at headend or network affiliate725/37, OPERATOR INTERFACE725/42, Commercial or advertisement725/131Receiver (e.g., set-top box)ExaminersPrimary: Grant, ChrisAttorney, Agent or FirmInternational ClassH04N 007/173AbstractOn-demand electronic advertising information is provided for items used in scenes of television programs. The advertising information is received along with broadcasts of associated television programs. Selected advertisement modes alert a viewer when advertising information is available for an item displayed in a scene of the television program broadcast. The viewer alert comprises displayed marks superimposed over the broadcast of the television program. The displayed marks comprise indicators for each item for which advertising data is available, and the indicators may be representative of the items to which the indicators correspond. The advertising information for a particular item is selected when the viewer selects the indicator corresponding to the item in which the viewer is interested. Upon selection, the advertising information is displayed along with the broadcast of the currently selected television program. The advertising information may be used to electronically order the associated item.Other References
Field of SearchFor display of additional informationSimultaneously and on same screen (e.g., multiscreen) Insertion of local commercial or local program at headend or network affiliate Specific to individual user or household Based on demographics or geographical area Emergency warning Electronic program guide OPERATOR INTERFACE Commercial or advertisement Receiver (e.g., set-top box) Return path via telephone network | |
