Patent ReferencesApparatus and method for passing private demographic information between hyperlink destinations System for generation of user profiles for a system for customized electronic identification of desirable objects Method and apparatus for determining behavioral profile of a computer user Automated collaborative filtering in world wide web advertising Method of delivery, targeting, and measuring advertising over networks Controlling access to information Method and apparatus for delivering local information to travelers Marketing data delivery system Patent #: 6058418 InventorApplicationNo. 771706 filed on 12/20/1996US Classes:709/203Client/serverExaminersPrimary: Maung, ZarniAssistant: Caldwell, Andrew Attorney, Agent or FirmInternational ClassesG06F 015/16H04L 009/00 AbstractA block of content description language is requested from a server over a distributed network. The server retrieves demographic information associated with the requester, customizes the block of content description language based upon the demographic information, and provides the block of content description language to the requester. Customization may include providing selected advertising, or may prevent the retrieval of certain content to the requester.Other References
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