Neuroimaging as a marketing tool
Patent 6099319 Issued on August 8, 2000. Estimated Expiration Date: 
November 9, 2018. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.
November 9, 2018. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.Patent ReferencesMethod and apparatus for physiological evaluation of short films and entertainment materials System for creative expression based on biofeedback Metaphor elicitation method and apparatus Apparatus and method for leading human mind and body Patent #: 5613498 InventorsApplicationNo. 188796 filed on 11/09/1998US Classes:434/236, PSYCHOLOGY434/362, Electrical means for recording examinee's response600/301, Via monitoring a plurality of physiological data, e.g., pulse and blood pressure600/306, Measurement of skin parameters715/500, PRESENTATION PROCESSING OF DOCUMENT715/530Edit, composition, or storage controlExaminersPrimary: Harrison, Jessica J.Assistant: Harris, Chanda Attorney, Agent or FirmInternational ClassG09B 019/00AbstractNeuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing. Subjects are exposed to stimuli of varying types. Their brain responses are then measured by any one or a combination of neuroimaging devices. The results of neuroimaging are then used to predict future behavior of the subject and those similarly situated with respect to purchase or consumption of products, based upon the non-subjective evidence of neuroimaging.Other References
Field of SearchPSYCHOLOGYBehavior or performance display (e.g., board for showing completed chores, etc.) Developing or testing coordination Electrical means for recording examinee's response Education or instruction KNOWLEDGE PROCESSING SYSTEM Having function generator Learning task AUTOMATED ELECTRICAL FINANCIAL OR BUSINESS PRACTICE OR MANAGEMENT ARRANGEMENT Health care management (e.g., record management, ICDA billing) Job performance analysis Via monitoring a plurality of physiological data, e.g., pulse and blood pressure Measurement of skin parameters | |
