System and method of providing targeted advertising during video telephone calls
Patent 6084628 Issued on July 4, 2000. Estimated Expiration Date: 
December 18, 2018. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.
December 18, 2018. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.Patent ReferencesMethod and apparatus for transmitting and displaying information between a remote network and a local computer Automated collaborative filtering in world wide web advertising Patent #: 5918014 InventorAssigneeApplicationNo. 216646 filed on 12/18/1998US Classes:725/34, Specific to individual user or household379/93.12, Sales, ordering, or banking system379/93.17, Having station display725/106Telephony via television distribution networkExaminersPrimary: Kuntz, CurtisAssistant: Ramakrishnaiah, Melur Attorney, Agent or FirmForeign Patent References
International ClassH04N 007/14AbstractA system in a telecommunications network for providing targeted advertising to subscribers utilizing display screens to conduct a video telephone call. The system comprises a centralized database of subscriber advertising preferences, an information source, a calling subscriber's switch connected to the database and the information source, and a called subscriber's switch connected to the calling subscriber's switch. The database of subscriber advertising preferences stores advertising preferences for subscribers in the network, and is updated whenever a subscriber selects a displayed advertisement for more information. The information source stores a plurality of advertisements, and includes an advertisement selector which selects advertisements based on the advertising preferences for an identified subscriber such as the calling subscriber. The calling subscriber's switch retrieves the advertising preferences for the calling subscriber from the database and sends the preferences to the information source. The switch then retrieves the selected advertisements from the information source and generates a window on the calling subscriber's display screen which displays the retrieved advertisements. The retrieved advertisements are also sent to the called subscriber's switch for simultaneous display to the called subscriber.Other References
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