Method for performing targeted marketing over a large computer network
October 24, 2017. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.Patent ReferencesSystem for automatically updating personal profile server with updates to additional user information gathered from monitoring user's electronic consuming habits generated on computer during use Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner General purpose metering mechanism for distribution of electronic information System and method providing an interactive response to direct mail by creating personalized web page based on URL provided on mail piece Electronic mail system for displaying advertisement at local computer received from remote system while the local computer is off-line the remote system Patent #: 5809242 InventorsApplicationNo. 957469 filed on 10/24/1997US Classes:705/14, Distribution or redemption of coupon, or incentive or promotion program705/1AUTOMATED ELECTRICAL FINANCIAL OR BUSINESS PRACTICE OR MANAGEMENT ARRANGEMENTExaminersPrimary: MacDonald, Allen R.Assistant: Caudle, Penny International ClassG06F 019/00AbstractA method for enabling targeted marketing of users on the Internet maintains the privacy of the users. The present invention takes advantage of the unique customer knowledge of an Internet Service Provider (ISP) with respect to both the customers identity and their likes and dislikes, while preserving the privacy of those customers. Data mining is performed on customers, including the sites that they visit. For example, customers with children are identified by visits to the Disney site. The availability of this list is then used to attract businesses with interest in this customer base. An offer, perhaps with enticements such as coupons or contests, is prepared on a Web site. The ISP then makes the customer aware of that offer via an E-mail with short text describing that offer and a Hypertext link to that page. The customer is informed that they may take advantage of the offer and as a convenience and service to the customer and the advertiser, the ISP will provide their identity to the advertiser. Only when the customer selects the embedded URL is their identity disclosed. The ISP will then identify the customer to the advertiser by associating the customer's temporary IP address with their true identity as a service to the advertiser. Billing will be determined by both the total number of E-mails delivered and the number of responses generated.Other References
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