Modeling a multifunctional firm operating in a competitive market with multiple brands

Patent 6044357 Issued on March 28, 2000. Estimated Expiration Date:

May 5, 2018. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.

Abstract Claims Description Full Text

Patent References

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Inventor

Garg, Amit

Application

No. 073175 filed on 05/05/1998

US Classes:

705/10, Market analysis, demand forecasting or surveying705/28Inventory management

Examiners

Primary: MacDonald, Allen R.
Assistant: Thompson, Forest Jr.

Attorney, Agent or Firm

Whitham, Curtis & Whitham, Kaufman; Stephen C.

International Class

G06F 153/00

Abstract

A computer-implemented method for merging product marketing control, and product inventory control, based on funds availability and funds allocation from the finance division. The computer-implemented method generates a segment-level consumer choice model for a plurality of competing brands, and aggregates that to a market-level consumer choice model. For each of a plurality of feasible marketing strategies, a brand-level demand is estimated, based on the consumer choice models. Based on a predetermined cost for each of the feasible marketing strategies, and on estimated revenues and estimated costs resulting from the corresponding estimated demand, a maximum profit yielding feasible strategy is determined.