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US Patent 6006257 - Multimedia architecture for interactive advertising in which secondary programming is varied based upon viewer demographics and content of primary programming

US Patent Issued on December 21, 1999
Estimated Patent Expiration Date: Icon_subject September 27, 2016Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.
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Abstract

The system enables a user to dispose information such as an icon to identify the article that the user posts from the client computer, on the display screen thereof, for example, at the position closer to an icon of an article that another user posted if the former user intends to express the opinion positively to the latter user's posted article. The server computer where many client computers can post articles and read the articles posted from other client computers, manages the coordinate data of the icons respectively disposed at the client computers according to the respective intentions of the articles and reproduces the icons on the display screen of a client computer, at the respective disposed positions so that a user at the client computer can instantly understand the intentions of the posted articles without reading the contents thereof.

Other References

  • Video entitled "Front Line"
  • PCT International Search Report For Corresponding PCT Applicatio

Inventor

Assignee

Application

No. 720035 filed on 09/27/1996

US Classes:

725/110, Connection to external network at receiver (e.g., set-top box)725/111, Cable modem725/114Server or headend

Field of Search

709/217, REMOTE DATA ACCESSING709/218, Using interconnected networks709/219Accessing a remote server

Examiners

Primary: Miller, John

Attorney, Agent or Firm

US Patent References

5515098, System and method for selectively distributing commercial messages over a communications network
Issued on: 05/07/1996
Inventor: Carles
5652615, Precision broadcast of composite programs including secondary program content such as advertisements
Issued on: 07/29/1997
Inventor: Bryant, et al.
5774170System and method for delivering targeted advertisements to consumers
Issued on: 06/30/1998
Inventor: Hite, et al.

Foreign Patent References

  • 0 536 628 A1 EP. 04/14/1993
  • 0 656 728 A2 EP. 06/14/1995
  • 0 680 214 A2 EP. 11/14/1995

International Classes

H04N 007/14
H04H 001/00

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