System and method for delivering targeted advertisements to consumers using direct commands
August 22, 2015. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.Patent References Re33808 Panelist response scanning system Cable television with controlled signal substitution Cable television with multi-event signal substitution Multiple input/output video switch for commerical insertion system Video information delivery method and apparatus Method and apparatus for providing demographically targeted television commercials Arrangement for and method of processing data, especially for identifying and verifying airing of television broadcast programs Selection of compressed television signals from single channel allocation based on viewer characteristics System for distributing customized commercials to television viewers InventorsApplicationNo. 517838 filed on 08/22/1995US Classes:725/9, USE SURVEYING OR MONITORING (E.G., PROGRAM OR CHANNEL WATCHED)725/34Specific to individual user or householdExaminersPrimary: Flynn, Nathan J.Attorney, Agent or FirmInternational ClassH04N 007/10AbstractA system and method for targeting TV advertisements to individual consumers delivering a plurality of advertisements to a display site. A command signal is sent to the display site commanding the display of a selected advertisement suited for the individual consumer. In another embodiment, a predetermined advertisement is delivered upon command from a control center to a viewing site intended for the particular consumer. | |
