Method of delivery, targeting, and measuring advertising over networks
October 29, 2016. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.Patent ReferencesSystem and method for conducting cashless transactions on a computer network Computer system and method for electronic commerce Method and apparatus for attaching navigational history information to universal resource locator links on a world wide web page Method and apparatus for tracking the navigation path of a user on the world wide web System for electrically distributing personalized information Digital active advertising Internet-based automatic publishing system World wide web browsing with content delivery over an idle connection and interstitial content display Information and advertising distribution system and method Method and apparatus for redirection of server external hyper-link references InventorsApplicationNo. 738634 filed on 10/29/1996US Classes:709/219, Accessing a remote server705/14, Distribution or redemption of coupon, or incentive or promotion program715/501.1, Hypermedia715/513Structured document (e.g., HTML, SGML, ODA, CDA)ExaminersPrimary: Dinh, Dung C.Attorney, Agent or FirmForeign Patent References
International ClassesG06F 017/30G06F 151/00 AbstractMethods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.Other References
Field of SearchElectronic shopping (e.g., remote ordering)Market analysis, demand forecasting or surveying Distribution or redemption of coupon, or incentive or promotion program Presentation of image or description of sales item (e.g., electronic catalog browsing) AUTOMATED ELECTRICAL FINANCIAL OR BUSINESS PRACTICE OR MANAGEMENT ARRANGEMENT Distributed or remote access | |
