System and method for delivering customized advertisements within interactive communication systems
Patent 5933811 Issued on August 3, 1999. Estimated Expiration Date: 
August 20, 2016. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.
August 20, 2016. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.Patent ReferencesProcess and apparatus for administering promotional mailings System for distributing customized commercials to television viewers Apparatus and process for administering promotional mailing Reception system for an interactive computer network and method of operation In-store advertising system Video media distribution network apparatus and method Communication system and method with demographically or psychographically defined audiences Method and apparatus for dynamically customizing electronic information to individual end users Patent #: 5717923 InventorsAssigneeApplicationNo. 700032 filed on 08/20/1996US Classes:705/14, Distribution or redemption of coupon, or incentive or promotion program705/27Presentation of image or description of sales item (e.g., electronic catalog browsing)ExaminersPrimary: MacDonald, Allen R.Assistant: Myhre, James W. Attorney, Agent or FirmForeign Patent References
International ClassesG06F 017/30G06F 017/60 AbstractThe present invention is a system and method for delivering customized electronic advertisements in an interactive communication system. The customized advertisements are selected based on consumer profiles and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer's profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer. The advertisement provider computer also credits a consumer account, a content provider account and an internet provider account each time a consumer views a custom advertisement. Furthermore, the advertisement provider computer tracks consumer responses to the customized advertisements.Other References
| |
