Video data receiving apparatus, video data transmitting apparatus, and broadcasting system

Patent 5886731 Issued on March 23, 1999. Estimated Expiration Date:

October 25, 2016. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.

Abstract Claims Description Full Text

Patent References

Method and apparatus for providing demographically targeted television commercials
Patent #: 5155591
Issued on: 10/13/1992
Inventor: Wachob

System and method for selectively distributing commercial messages over a communications network
Patent #: 5515098
Issued on: 05/07/1996
Inventor: Carles

Methods and apparatus for digital advertisement insertion in video programming
Patent #: 5600366
Issued on: 02/04/1997
Inventor: Schulman

Precision broadcast of composite programs including secondary program content such as advertisements Patent #: 5652615
Issued on: 07/29/1997
Inventor: Bryant, et al.

Inventor

Ebisawa, Kan

Assignee

Sony Corporation

Application

No. 736603 filed on 10/25/1996

US Classes:

725/32, PROGRAM, MESSAGE, OR COMMERCIAL INSERTION OR SUBSTITUTION348/563, For display of additional information725/2, Data stored locally (e.g., at set-top box)725/144, Headend725/151Receiver (e.g., set-top box)

Examiners

Primary: Britton, Howard W.

Attorney, Agent or Firm

Frommer Lawrence & Haug, LLP., Frommer; William S.

Foreign Patent References

0 355 697 A EP. 02/13/1990
0 536 628 A EP. 04/13/1993
0 656 718 A EP. 06/13/1995
WO 90/03706 WO. 04/13/1990

International Classes

H04N 005/262
H04N 005/265

Foreign Application Priority Data

1995-10-30 JP

Abstract

A video data receiving apparatus displays the program video inserted the CM vide with the desired timing and the desired from based on the demand of viewers. Further, a video data transmitting apparatus transmits the CM data and the program data to display the program video being inserted the CM video with desired form on the receiving apparatus. Still further, a broadcasting system wherein the program video inserted the CM video with the form based on the demand of the viewer are displayed on the receiving side is disclosed.