Attention brokerage
December 11, 2015. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.Patent References 3639686 3769579 Panelist response scanning system Television and market research data collection system and method Method for providing targeted profile interactive CATV displays Preprogrammed over-the-air marketing research system Television viewer reaction determining systems Television and market research data collection system and method System for evaluation and recording of responses to broadcast transmissions Encoding and decoding system InventorsApplicationNo. 570510 filed on 12/11/1995US Classes:705/14, Distribution or redemption of coupon, or incentive or promotion program705/7, Operations research705/10, Market analysis, demand forecasting or surveying709/217, REMOTE DATA ACCESSING709/218, Using interconnected networks709/219, Accessing a remote server715/501.1, Hypermedia715/513Structured document (e.g., HTML, SGML, ODA, CDA)ExaminersPrimary: Hayes, Gail O.Assistant: Tkacs, Stephen R. Attorney, Agent or FirmForeign Patent References
International ClassG06F 017/60AbstractA system provides for the immediate payment to computer and other users for paying attention to an advertisement or other "negatively priced" information distributed over a computer network such as the Internet. Called Attention Brokerage, this is the business of brokering the buying and selling of the "attention" of users. A further invention, Orthogonal Sponsorship, allows advertisers to detach their messages from program content and explicitly target their audience. A special icon or other symbol displayed on a computer screen may represent compensation and allow users to choose whether they will view an ad or other negatively priced information and receive associated compensation. Targeting users may be provided by reference to a data base of digitally stored demographic profiles of potential users. Information can be routed to users based on demographics, and software agents can be used to actively seek out users on a digital network. Private profiles may be maintained for different users and user information may be released to advertisers and other marketers only based on user permission. Users may be compensated for allowing their information to be released. Competing advertisers may "bid" for the attention of users using automatic electronic systems, e.g., "an auction" protocol and these concepts can be generalized to provide an electronic trading house where buyers and sellers can actively find each other and negotiate transactions.Other References
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