System and method for delivering targeted advertisements to consumers
June 30, 2015. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.Patent References Re33808 Panelist response scanning system Cable television with controlled signal substitution Cable television with multi-event signal substitution Multiple input/output video switch for commerical insertion system Method and apparatus for providing demographically targeted television commercials Arrangement for and method of processing data, especially for identifying and verifying airing of television broadcast programs Selection of compressed television signals from single channel allocation based on viewer characteristics System and method for selectively distributing commercial messages over a communications network Patent #: 5515098 InventorsApplicationNo. 354620 filed on 12/13/1994US Classes:725/34, Specific to individual user or household725/35Based on demographics or geographical areaExaminersPrimary: Hsia, SherrieAttorney, Agent or FirmInternational ClassH04N 007/10AbstractThis invention enhances television (and radio) advertising by targeting, delivering and displaying electronic advertising messages (commercials) within specified programming in one or more pre-determined households (or on specific display devices) while simultaneously preventing a commercial from being displayed in other households or on other displays for which it is not intended. Commercials can be delivered to specified homes or displays via either over-the-air or wired delivery systems.Field of SearchIncluding additional information | |
