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Method and apparatus for dynamically customizing electronic information to individual end users

Patent 5717923 Issued on February 10, 1998. Estimated Expiration Date: Icon_subject February 10, 2015. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.

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Inventor

Application

No. 333963 filed on 11/03/1994

US Classes:

707/102, Generating database or data structure (e.g., via user interface)705/10, Market analysis, demand forecasting or surveying705/26, Electronic shopping (e.g., remote ordering)705/52, Usage or charge determination707/2, Access augmentation or optimizing707/3, Query processing (i.e., searching)707/10, Distributed or remote access707/100, DATABASE SCHEMA OR DATA STRUCTURE707/104.1Application of database or data structure (e.g., distributed, multimedia, image)

Examiners

Primary: Black, Thomas G.
Assistant: Lewis, Michael

Attorney, Agent or Firm

International Class

G06F 017/30

Abstract

A method and apparatus for dynamically customizing electronic information to individual end users includes a client system containing a personal profile database which stores consumer information corresponding to individual end user(s) of the client system. The client system also includes a content adapter which compares electronic information received by the client system to the consumer information in the personal profile database and customizes the electronic information to an individual end user based on this comparison. The client system also includes a client activity monitor which monitors actions taken by an individual end user when consuming electronic information and updates the personal profile database based on these actions. In one embodiment, the client activity monitor also monitors which actions are ignored by the individual end user and updates the personal profile database based on the consumer's interaction with the electronic information (that is, both the consumer's action and inaction). In one embodiment, an electronic information server containing a plurality of electronic information units is coupled to the client system via an electronic information distribution network and serves as the source of the electronic information.

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