Method and apparatus for providing demographically targeted television commercials Patent #: 5155591
ApplicationNo. 303352 filed on 09/08/1994
US Classes:725/35, Based on demographics or geographical area725/36, Insertion of local commercial or local program at headend or network affiliate725/146Control process
ExaminersPrimary: Groody, James J.
Assistant: Hsia, Sherrie
Attorney, Agent or Firm
International ClassH04N 007/10
AbstractA device and method of distributing commercial messages to an individually addressable subscriber terminal ("converter") on a network is provided. A server, located on the network, selectively tags commercial messages with routing information and converter addresses, and transmits the messages on the network to be received and displayed by the addressed converters. The addresses are selected based on information stored in a database related to demographic and other information relating to the members of the household of the subscriber. The server sends selected commercial messages to selected households.