Patent ReferencesCable television system selectively distributing pre-recorded video and audio messages System for merchandising and the evaluation of responses to broadcast transmissions Order entry system having catalog assistance System and method for generating and redeeming tokens Interactive multimedia presentation and communications system Method and apparatus for producing a catalog Product information storage, display, and coupon dispensing system Electronic redeemable coupon system via television Electronic redeemable coupon system and television Patent #: 5287181 InventorApplicationNo. 222686 filed on 04/04/1994US Classes:725/60, Interactive product selection705/27Presentation of image or description of sales item (e.g., electronic catalog browsing)ExaminersPrimary: Groody, James J.Assistant: West, Nina N. Attorney, Agent or FirmInternational ClassesH04N 007/00H04N 007/10 H04N 007/14 AbstractThis invention is an apparatus and method for shopping at home. The apparatus comprises a video catalog in which a plurality of product images are established, each product image being coordinated with a corresponding product identification in an order form. The video catalog and the order form are distributed to prospective customers. The customers may view the video catalog and product images, and select the corresponding identification of desired product(s) in the order form. Then, to place an order, the customer transmits the order form with the product identification(s) to the merchandiser, by phone, mail or electronic transmission, for example. Then, the merchandiser may arrange for payment of the order by the customer, and delivery of the corresponding product(s) to the customer. | |