Abstract

An electrically powered illuminating fish luring means for use in conjunction with a fishing line, is disclosed. The fish luring means comprises a water resistant protective housing having a generally hollow interior. There is a battery or batteries, a light emitting diode, and a movement actuated switch means in the form of a mercury switch, preferably a mercury tilt switch, securely retained within the protective housing. The mercury tilt switch is electrically connected in series with the batteries and the light emitting diode, for turning on and off the light emitting diode. The mercury tilt switch has a first terminal, a second terminal, and a mercury bead adapted to contact the first and second terminals so as to thereby connect the first and second terminals in electrically conductive relation with each other. As the fish luring means moves through the water, the mercury tilt switch is correspondingly moved so as to alternatingly connect the first and second terminals in electrically conductive relation with each other, and break the connection such that the movement actuated switch means becomes correspondingly open and closed intermittently, thus turning on and off the light emitting diode.