Television and market research data collection system and method
Method for providing targeted profile interactive CATV displays
Television viewer reaction determining systems
Television program transmission verification method and apparatus
Television program transmission verification method and apparatus Patent #: 4967273
ApplicationNo. 425117 filed on 10/23/1989
US Classes:725/35, Based on demographics or geographical area725/151Receiver (e.g., set-top box)
ExaminersPrimary: Eisenzopf, Reinhard J.
Assistant: Charouel, Lisa
Attorney, Agent or Firm
International ClassesA04N 007/08
AbstractDifferent commercial messages are broadcast to different demographically targeted audiences in a cable television system or the like. A first television channel contains television programs and periodic commercial messages. A second television channel contains alternate commercial messages. Demographic characteristics of a viewer are identified, and commercial messages are selectively provided from the first or second channel, depending upon the viewer's demographic characteristics. Demographic data can be input by a viewer via a remote control, downloaded to a subscriber's converter from a remote headend, or programmed into the converter at installation. Prioritization of the demographic characteristics of a plurality of television viewers watching a program together enables commercials to be targeted to the viewer having highest priority. Statistical data can be maintained concerning the number and identity of subscribers viewing specific commercials.