System for merchandising and the evaluation of responses to broadcast transmissions
May 10, 2008. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.Patent References 3606688 Encoder and constructed answer system for television Dedicated channel interactive cable television system Score processing system for use with ID cards Cash replacement system and components Method for expanding interactive CATV displayable choices for a given channel capacity Game of skill playable by remote participants in conjunction with a live event Preprogrammed over-the-air marketing research system System for evaluation and recording of responses to broadcast transmissions Patent #: 4745468 InventorAssigneeApplicationNo. 192248 filed on 05/10/1988US Classes:725/23, SYSTEM FOR AWARDING COUPON, TOKEN, OR CREDIT379/92.01, Polling434/323, Cathode ray screen display included in examining means725/60, Interactive product selection725/116, Control process725/131, Receiver (e.g., set-top box)725/138, Headend725/139Receiver (e.g., set-top box)ExaminersPrimary: George, Keith E.Attorney, Agent or FirmForeign Patent References
International ClassH04H 009/00AbstractA system and method for evaluating responses to broadcast programs, such as television programs, for the selling of merchandise includes a modifiable instructional signal modulated onto a voice signal transmitted concurrently with a television program, or time-multiplexed with a television transmission. At each of a plurality of remote receiving stations, one or more members of a remote shopping audience has the opportunity to respond to a situation presented in the television program by entering a response on a keyboard. The system includes, at each remote receiving station, a memory responsive to the instructional signal for storing desired responses, and a comparison circuit for comparing responses entered at the keyboard with those stored in the memory. Also provided is electronic circuitry for scoring the responses in accordance with commands from the instructional signal, and a recording device for providing a permanent record of the audience score at each of the remote receiving stations. Scoring is performed at differing levels of difficulty, set by a host or by a contestant, with credit being given also to the length of time required for response and the mode of response such as by use of a key word or phrase. By including sales information in the programs, and by printing out award certification, the system encourages telephonic purchasing of merchandise.Other References
Field of SearchWith code on audio carrier for controlling operation of apparatusCathode ray screen display included in examining means Response of plural examinees communicated to monitor or recorder by electrical signals Wireless signals Electrical means for recording examinee's response FOR ENTERTAINMENT, AMUSEMENT, OR GAMBLING Particular communication feature | |
