U.S. patents available from 1976 to present.
U.S. patent applications available from 2005 to present.

Survey technique for readership of publications

Patent 4781596 Issued on November 1, 1988. Estimated Expiration Date: Icon_subject June 16, 2006. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.

Patent References

Self-contained, portable data entry terminal
Patent #: 4471218
Issued on: 09/11/1984
Inventor: Culp

Code reading operations supervisor
Patent #: 4628193
Issued on: 12/09/1986
Inventor: Blum

Article control system having coded magnetomechanical marker
Patent #: 4647917
Issued on: 03/03/1987
Inventor: Anderson, III ,   et al.

Survey technique for readership of publications Patent #: 4659314
Issued on: 04/21/1987
Inventor: Weinblatt

Inventor

Application

No. 06/874483 filed on 06/16/1986

US Classes:

434/236, PSYCHOLOGY235/462.49, Wand-type reader (e.g., manual scan)235/472.01Hand-held (e.g., portable)

Examiners

Primary: Picard, Leo P.

Attorney, Agent or Firm

International Class

G09B 5/00 (20060101)

Abstract

A technique for surveying the readership of selected magazines. Individuals acting as test subjects carry a light portable device capable of detecting bar codes printed on at least the front cover of the magazine copy. The bar code acquired by the pen includes circuitry for comparing it with stored bar codes. The comparison is utilized to determine whether the magazine of interest, and certain portions of interest in it, for which codes have been stored in the pen, are being read. If so, then this information is stored in the pen for later retrieval and analysis.

Other References

  • "Videx", Time Wand Keeping Track of Time", Jun./Feb./86, Bar Code News
  • Videx Timewand (Advertisement published in A+ Magazine, Jul. 1986, p. 62)
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