U.S. patents available from 1976 to present.
U.S. patent applications available from 2005 to present.

Auditory subliminal message system and method

Patent 4395600 Issued on July 26, 1983. Estimated Expiration Date: Icon_subject November 26, 2000. Estimated Expiration Date is calculated based on simple USPTO term provisions. It does not account for terminal disclaimers, term adjustments, failure to pay maintenance fees, or other factors which might affect the term of a patent.

Patent References

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Inventors

Application

No. 06/210645 filed on 11/26/1980

US Classes:

381/73.1SOUND OR NOISE MASKING

Examiners

Primary: Cangialosi, Salvatore

Attorney, Agent or Firm

International Class

H03G 3/32 (20060101)

Abstract

Ambient audio signals from the customer shopping area within a store are sensed and fed to a signal processing circuit that produces a control signal which varies with variations in the amplitude of the sensed audio signals. A control circuit adjusts the amplitude of an auditory subliminal anti-shoplifting message to increase with increasing amplitudes of sensed audio signals and decrease with decreasing amplitudes of sensed audio signals. This amplitude controlled subliminal message may be mixed with background music and transmitted to the shopping area. To reduce distortion of the subliminal message, its amplitude is controlled to increase at a first rate slower than the rate of increase of the amplitude of ambient audio signals from the area. Also, the amplitude of the subliminal message is controlled to decrease at a second rate faster than the first rate with decreasing ambient audio signal amplitudes to minimize the possibility of the subliminal message becoming supraliminal upon rapid declines in ambient audio signal amplitudes in the area. A masking signal is provided with an amplitude which is also controlled in response to the amplitude of sensed ambient audio signals. This masking signal may be combined with the auditory subliminal message to provide a composite signal fed to, and controlled by, the control circuit.

Other References

  • Brit. Journal of Psychology, (1979), 254-258, Mykel et al., Emergence of Unreported Stimuli in Imagery as a Function of Laterality . . .
  • Perceptual and Motor Skill, pp. 375-378, (1974), Zenhausern et al., "Differential Effect of Subliminal . . . "
  • Proc. of 1978 IEEE, Region 3 Conf., 4/10-12/78, Atlanta, Becker et al., "Subliminal Communication: . . . "
  • Applications of Subliminal Video and Audio Stimuli in . . . Commercial Settings, 3/28/80, Becker et al
  • The Living Brain, W. Grey Walter, W. W. Norton and Co., 1953, pp. 83-113
  • The Human Brain, John Pfeiffer, Harper Bros., 1955, pp. 156-161
  • Strobe-The Lively Light, Howard Luray, Camera Craft Publishing, 1949, pp. 11-15
  • "Electronic Magic", H. W. Secor, Radio Electronics, Jun. 1949, pp. 20-22
  • "TV Video Switching", John Brush, Television Eng., Jul. 1951, pp. 12-15, 29
  • "Fighting the Five Finger Discount", American Way, American Airlines, 11/80, pp. 72 et seq
  • "Application of Signal Detection Theory to Subliminal and Supraliminal Accessory Stimulation", Zwosta and Zenhausern, Perceptual and Motor Skills, 1969, pp. 699-704
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