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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Patents Published on 03/02/2004


See All Patents Issued In 2004


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NumberTitleIssue Date
6698265Method for closely coupling machines used for can making
A preferred method for closely coupling a first and a second necking machine comprises removing an input module from the second necking machine, removing end portions of a bearing support plate and a base of the second necking machine, and fixing a cover ...
03/02/2004
6698266System and method for optimizing mill cuts
A method for controlling a bar processing mill having an exit and a cooling bed to produce bars of a predetermined cold length. The method includes, for a first bar in a processing order, calculating a long hot cut length based, at least in part upon a pr...
03/02/2004
6698267Method and impact machine for forming a body
A method of forming a body of a formable working material in an impact machine, which comprises an upper impact unit (29 with an upper ram (14), an upper punch (17), a lower impact unit (3) with a lower ram (24), a lower punch (27), and mould cavity for t...
03/02/2004
6698268Passive-adaptive indentor for stress wave cold working
A passive-adaptive indentor is provided for cold working a material that includes a material surface and a depth extending in a direction that is perpendicular to a direction of the material surface. The passive-adaptive indentor has a first member that i...
03/02/2004
6698269Transducer in-situ testing apparatus and method
The present invention provides an apparatus and method for in-situ testing of transducers, and more particularly to the testing of piezoelectric transducers including piezoelectric accelerometers. Circuits, measurement techniques, and interpretative algor...
03/02/2004
6698270Quality control systems for detecting leaks of gaseous or liquid materials from closed containers
A system for testing systems which are in turn used to test the leaktightness of a hollow body is suggested. Instead of the hollow body, a test body (2) is placed in the system which generates a defined pressure increase in a measuring chamber (4) within ...
03/02/2004
6698271Process for reducing bias error in a vibrating structure sensor
Bias error is reduced in a vibrating structure sensor having primary and secondary pick-offs separated by a fixed angular amount (45°) with respect to the vibrating structure by summing a proportion of the primary pick-off output signal into the secondar...
03/02/2004
6698272Device for indicating exposure to an impact, adverse temperature and/or humidity
An impact sensor for indicating exposure of an electronic equipment to a predetermined impact force is described. The impact sensor has a hollow case, a mass within the case, and a number of wire filaments supporting the mass within the case. Exposure of ...
03/02/2004
6698273Method and apparatus for inspecting airtightness of gas sensor
An apparatus for inspecting the airtightness of a gas sensor includes an atmosphere-side jig located at a base end side of a sub assembly of the gas sensor, and a measurement gas-side jig located at a distal end side of the sub assembly. The measurement g...
03/02/2004
6698274Micronaire, maturity and fineness measurements via continuous compression air flow permeability measurements
Instruments for measuring the gas flow permeability of a fiber sample, particularly a cotton fiber sample; and apparatus and methods employing multiple volumetric compressions to acquire data products for determining "micronaire," "maturity" and "fineness...
03/02/2004
6698275Rotational rheometer
A rotational rheometer is provided with a heat control cup located around a measuring cup having a wall thickness decreasing gradually from the bottom of the cup to its outer rim. Temperature of the heat control cup is maintained by a heat pump. The heat ...
03/02/2004
6698276Method and apparatus for determining particle size distribution by acoustic speckle
The invention provides a method and an apparatus for measuring the size, concentration and size distribution of particles in a fluid by determining the characteristics of an acoustic speckle signal of the particles and relating these characteristics to th...
03/02/2004
6698277Method and apparatus for measuring concentration using acoustic speckle
The invention provides a method and an apparatus for measuring the size, concentration and size distribution of particles in a fluid by determining the characteristics of an acoustic speckle signal of the particles and relating these characteristics to th...
03/02/2004
6698278Indirect measurement of fuel concentration in a liquid feed fuel cell
In an operating liquid feed fuel cell system, fuel concentration in the fuel stream can be calculated as a function of the observed current, the temperature of the fuel stream entering the fuel cell stack, and the temperature of the fuel cell stack itself...
03/02/2004
6698279Method and apparatus for testing the integrity of railroad locomotive wheels and railroad car wheels
The present invention provides a method and apparatus for the testing of railroad locomotive wheels and railroad car wheels using an ultrasonic probe and a probe holder that pivotally connects to the probe at a specially shaped yoke member. The probe has ...
03/02/2004
6698280Failure test apparatus for fuel-vapor purging system
A failure test apparatus for a fuel-vapor purging system for adsorbing fuel vapor in a fuel tank into a canister and for purging fuel to an intake system of an internal combustion engine as needed. The purging system has at least one valve. A first test u...
03/02/2004
6698281Vane designed to get oriented in the ambient air flow axis
A vane designed to get oriented in the axis of an ambient airflow. The vane allows for the intake of differential pressure presenting the aerodynamic incidence ଱ of the vane. According to the invention, the differential pressure intake is balanced w...
03/02/2004
6698282Heated type air flow rate sensor and its forming method
The object of this invention is to provide a heated type air flow rate sensor for measuring an air flow rate using heat generating resistive element or resistor formed within a diaphragm of which periphery is fixed, in which diaphragm destruction due to t...
03/02/2004
6698283Thin film sensor, method of manufacturing thin film sensor, and flow sensor
A flow sensor includes a substrate in which a cavity is formed. A thin film structure is located above the cavity. The thin film structure includes a patterned multilayer film. A dummy film layer is formed or a number of dummy film layers are formed in cl...
03/02/2004
6698284Liquid level gauge
A gauge includes a translucent tube assembly having metallic tubular end segments. The end segments are endwise embedded within the ends of the translucent tube and permit dispensing with packing when joined to shut off valves at the ends of the tube asse...
03/02/2004
6698285Measurement device for absorbent/adsorbent objects
The present invention relates to a device for measuring the amount of liquid that a packaging unit, or cleaning pad, designed to absorb and/or adsorb liquid that is being transported or was spilled or was released. The packaging unit or pad has at least o...
03/02/2004
6698286Method of balancing a disk pack using spindle motor imbalance and disk drive including a balanced disk pack
A method of balancing a disk pack for use in a disk drive according to an aspect of the present invention. The disk pack includes a spindle motor and a rotatable disk. The spindle motor is configured to rotate the disk about an axis of rotation of the spi...
03/02/2004
6698287Microgyro tuning using focused ion beams
The present invention discloses methods of manufacturing mechanical resonator microgyroscopes using focused ion beam machining and the mechanical resonator gyroscopes produced therefrom. An exemplary method of tuning a mechanical resonator gyroscope, incl...
03/02/2004
6698288Method and system for assembling and nondestructive testing of assemblies with composite components
A method and system for nondestructively detecting and characterizing defects in articles, including assemblies that may include components formed of composite materials. The method entails vibrating an entire article/assembly to induce an oscillating str...
03/02/2004
6698289Device for measuring distance
The invention relates to a device for distance measurement, comprising a transmission element (9) for emitting pulsed acoustic or electromagnetic waves. Said transmission element is provided at a first end of a distance (L) or at a known distance from sai...
03/02/2004
6698290Adaptive equalizer for variable length sound tubes utilizing an acoustical time of flight measurement
In a device having a sound tube and a receiver, a test signal is generated to apply to the receiver. An outgoing acoustic wave is created at the receiver from the test signal. A reflected acoustic wave is received at the receiver, wherein the reflected ac...
03/02/2004
6698291Ultrasonic inspection apparatus
An ultrasonic inspection apparatus obtains information on the interface of a sample as digital waveform data for any "unit measurement range" and is provided with at least two data memories and controlled by a scan state monitoring signal showing the scan...
03/02/2004
6698292Vibrators and vibratory gyroscopes
An object of the present invention is to reduce the zero point temperature drift of a vibrator and the deviation or change of the drift among vibrators actually fabricated. A vibrator has a driving vibration piece 2A, a detection vibration piece and a bas...
03/02/2004
6698293Drive tester and transmission tester
The invention relates to a drive tester and transmission tester, preferably for carrying out acoustic, oscillation and functional tests, comprising a clamping device for clamping a specimen to be tested, preferably a transmission (90), a drive component o...
03/02/2004
6698294Pressure cell with temperature sensors and pressure measuring method
A pressure cell contains a base body (1), a membrane (2) that is arranged on the base body (1) and can be deformed by a pressure to be measured, as well as a first and a second temperature sensor. The second temperature sensor is spaced apart from the fir...
03/02/2004
6698295Microstructures comprising silicon nitride layer and thin conductive polysilicon layer
Surface micromachined structures having a relatively thick silicon nitride layer and a relatively thin conductive polysilicon layer bonded together. Preferably, the silicon nitride layer and conductive polysilicon layer are made in the same low pressure c...
03/02/2004
6698296Use of a cylindrical test body
The invention relates to the use of a cylindrical test body with one or more spherical cavities for testing the function and defect recognition quality of systems for the automatic recognition of defects in castings and method for the manufacture thereof....
03/02/2004
6698297Venturi augmented flow meter
A venturi-assisted flow meter arrangement is disclosed. The venturi is positioned in a pipe or conduit containing the fluid mixture to be measured upstream of the flow meter. The flow meter is preferably a flow rate meter and/or a phase fraction meter. Wh...
03/02/2004
6698298Torque wrench for further tightening inspection
A torque wrench for additional tightening inspection can measure a precise torque value by simply tightening the tightening bolt additionally. When the inspection bolt is tightened, the rotation of the wrench is detected before the rotation of the bolt du...
03/02/2004
6698299Magnetoelastic torque sensor
A flux-gate magnetometer torque sensor is provided having a rotatable shaft to which a torque force is to be applied, a sleeve of conductive foil affixed to the surface of the shaft over the magnetically active regions, a plurality of saturable magnetic w...
03/02/2004
6698300Actuator unit
An actuator unit comprises a worm wheel rotated by a motor and having an output gear, a rotational lever having a toothed portion engaged with the output gear. The output gear has one first motor side gear tooth, two second motor side gear teeth, and two ...
03/02/2004
6698301Screw drive with rolling elements, and method of assembly
A screw drive with rolling elements, optionally a ball screw drive, includes a screw spindle with a spindle axis and a double nut running on the screw spindle, with two separately formed single nuts which are substantially rigidly joined in the direction ...
03/02/2004
6698302Method of keeping track of the operating position of an actuator in an automated gear-shift transmission
A method of keeping track of the current operating position of an actuator in an automated gear-shift transmission has the following steps: monitoring the level of energy supplied by an energy source to the actuator; comparing the energy level to a min...
03/02/2004
6698303Automated gear drive device, in particular for motor vehicle
An automated gear drive, comprising two main gearshafts (18, 20) bearing drive pinions (22, 24) and linked each by a clutch (E1, E2) to a clutch shaft (10), a gearbox output shaft (12) bearing driven pinions (26) each of which is associated with one-way l...
03/02/2004
6698304Method for controlling a dual clutch transmission
A method for control of a gear step change in a vehicle having a dual clutch transmission (2) actuatable by a prime mover (4), several gear steps in which a first dividing gear (6) and a second dividing gear (10) can be operatively coupled with the prime ...
03/02/2004
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