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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Patents Published on 04/29/2003


See All Patents Issued In 2003


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NumberTitleIssue Date
6553609Apparatus for floor cleaning
The invention relates to an apparatus for floor cleaning, with several wheels 4, 5, 6 being attached to a frame R in such a way that a curve movement about a momentary center MP, MP1, MP2 can be performed and all momentary centers MP, MP1, MP2 form a mome...
04/29/2003
6553610Modular vacuum cleaning system
Disclosed is a vacuum cleaning device and system for maintaining the operability of a vacuum cleaner. The device has a releasably attachable/detachable filter unit and a releasably attachable/detachable motor unit. Various filter units and motor units are...
04/29/2003
6553611Vacuum cleaner with thermal cutoff
A vacuum cleaner having a thermal cutoff assembly. The assembly includes a temperature sensor disposed proximate to a motor of the vacuum cleaner. When the temperature sensor reaches a predetermined temperature, a switching element in the assembly disconn...
04/29/2003
6553612Vacuum cleaner
The invention provides a vacuum cleaner (10) having a chassis (12), supporting wheels (14) mounted on the chassis (12), drive means (15) connected to the supporting wheels (14) for driving the supporting wheels (14) and a control mechanism for controlling...
04/29/2003
6553613Electric vacuum cleaner
An electric vacuum cleaner has a main body incorporating an electric blower, a nozzle unit having a nozzle, and a first and a second connection pipe fitted between the main body and the nozzle unit so as to serve as part of the passage for a dust suction ...
04/29/2003
6553614Vacuum cleaner with air/water separator hub
An air and water hub for the separation of excess water from air is constructed at the top of a canister assembly that is used for the induction of air, dust and water. The hub is a spinning member rotating within the canister assembly near the top thereo...
04/29/2003
6553615Two-piece sliding grommet
The grommet includes a base and a slider. The base includes a rectangular slot which receives an extended screw boss of the slider. The extended screw boss can slide linearly within the rectangular slot with a single degree of freedom. The base includes g...
04/29/2003
6553616Carpet threshold
A carpet tack strip threshold for installation in the threshold area of double doorways of the type commonly found in hotels and motels and the like. The carpet tack strip threshold has a wide central portion which separates opposing cavities designed for...
04/29/2003
6553617Braking retardation apparatus for doors, windows or the like
A braking retardation apparatus for doors, windows or the like has a piston pressable into a cylinder against the force of an expelling spring, with the element to be braked acting on the piston rod of said piston. To provide such a braking retardation ap...
04/29/2003
6553618Dual durometer roller guide member for track guided door
Guide rollers for upward-acting track guided doors are formed of dual durometer plastic materials wherein a hub portion of the guide roller is formed of a relatively hard moldable plastic material having a durometer of about Rockwell R 120. A tire or trea...
04/29/2003
6553619Handle having a comfortable grasping structure
A handle includes an elongate member having two ends coupled to two links with two anchor straps, a covering member engaged around the elongate member and having two end ears engaged over the anchor straps and secured to the anchor straps with fasteners. ...
04/29/2003
6553620Balancing spring system for sliding window sash
A balancing spring system for facilitating the opening and the closing of a window sash assembly slidably mounted in channels of opposed window jambs comprises a connector strip. The connector strip has a front surface and a rear surface. The connector st...
04/29/2003
6553621Hinge
A hinge comprising: a hinge arm; and a mounting plate by means of which said hinge arm can be mounted to a furniture side wall. The hinge arm is hingedly connected to a hinge member. An adjustment screw is provided to adjust the position of the hinge arm ...
04/29/2003
6553622Connecting fastener
A connecting fastener 1 in which a first member 2 and a second member 3 are linked so that they can turn relative to one another is provided with (1) a first plate part 5 which is fixed to a fixed member 2; (2) a second plate part 6 which is fixed to a se...
04/29/2003
6553623Automatic pivot door opener
A spring door opener comprising for a helical torsion spring coil body with two legs extending therefrom. One of the legs contains two substantially 90-degree bends such that the legs are configured to exit the coil body on the same side. The door opener ...
04/29/2003
6553624Hinge device for cabinets with prevention of automatic opening of doors
A hinge device includes a base plate securely mounted to a door of a cabinet and an arm securely mounted to a side panel of the cabinet. A first pivotal member includes a first end pivotally connected to the base plate and a second end pivotally connected...
04/29/2003
6553625Positioning hinge
A positioning hinge for providing pivotal positioning is disclosed. The positioning hinge comprises a pivotal member, a pivotal base, a first torsion spring and a friction device. The friction device includes a positioning element and a slide-friction member, ...
04/29/2003
6553626Magnetic hinge
A magnetic hinge that connects and secures adjacent components while allowing for rotational movement of the components with respect to each other. The magnetic hinge may be incorporated into a magnetic stand magnifier or a variety of other structures. Th...
04/29/2003
6553627Handle assembly for a tool
A handle assembly for a tool for providing an ergonomic handle designed to minimize back strain and injury. The handle assembly for a tool includes a main member with a gripping portion, a connection assembly which extends from the main member and include...
04/29/2003
6553628Universal tool handle configured for various extension pole connectors
A paint roller assembly is disclosed as including a handle that is configured for use with a variety of extension poles, each requiring a different type of connection with the handle. The handle includes a pole connector socket extending inwardly from one...
04/29/2003
6553629Illuminated grab handle assembly
The invention is an illuminated grab handle assembly. The assembly includes a generally curved handle, an illumination source positioned remotely from, and for illuminating, the generally curved handle. The illumination source provides the curved handle w...
04/29/2003
6553630Device for setting the distance between adjoining fiber clamping and fiber transfer locations in a fiber processing system
A fiber processing system includes a first roll; a feed tray forming a feeding device with the first roll and defining a clamping location therewith for clamping and advancing fiber material; a second roll cooperating with the feeding device for taking ov...
04/29/2003
6553631Square tool with pencil clip
A square tool defining a triangular housing contains a tape measure, spirit level, and pencil sharpener. A triangular chassis is covered at a top triangular cover, a bottom triangular cover and contains the tape measure, spirit level, and pencil sharpener...
04/29/2003
6553632Buckle
The buckle of the invention provides a secure and essentially irreversible means for securing parts of the straps, ideally about compressed inbaled material and/or baled material that is prone to shrinkage. The clip (1) comprises a single component that c...
04/29/2003
6553633Wristband connection in a device
A wristband connection for a heart rate monitor specifically, a pin-hole connection. The wristband has a first section with at least one hole and the first section is attachable to the device, and a second section of the wristband attachable to the device...
04/29/2003
6553634Clamp for elongated member
A clamp includes a holding section for receiving an elongated member, a mounting section to be attached to a mounting object, and an elastic ring elastically deformed by the elongated member. The elastic ring is disposed between upper engagement portions ...
04/29/2003
6553635Button snap flap closure
A button snap flap closure for a pocket having a flap, which flap overlaps a surface of the pocket, that comprises an elongated keeper secured to the pocket. The keeper includes a ridge having ribs in parallel relationship formed therein and a plurality o...
04/29/2003
6553636Jewelry clamp
A jewelry clasp has a base with a base end and a distal end with a hook extending back over the base. A jaw is moveably mounted with respect to the base adjacent a midpoint. A retainer portion of the jaw is adapted to overlie the top of the hook adjacent ...
04/29/2003
6553637Movable buckle structure
An improved movable buckle structure, wherein its male connector and female connector are made of metal, is characterized in that two pivotal connecting bases and a guiding block are integrally coupled and disposed at the front lateral side of the male co...
04/29/2003
6553638Methods for determining the existence and the size of a gap and for determining the amount by which a portion of an assembly deflects
A method 500 and an assembly 200 for determining the presence of gaps located between a first portion 240 of a partially assembled apparatus 228 and a second portion 230. The existence and size of the gap may be discerned by use of a wireless gap sensor 3...
04/29/2003
6553639Method of manufacturing seals
A method of manufacturing a leaf seal for use between rotating components comprises forming corrugations within a metallic strip and feeding the corrugated strip into a seal guide. The corrugated strip is then pressed into the guide by an angled ram such ...
04/29/2003
6553640Setting tool for nail-in anchors
A tool for driving and setting a nail-in anchor into concrete. The tool has a drive pin which can be locked and unlocked. When the drive pin is locked, the tool, used with a hammer, will drive only the anchor sleeve into a pre-drilled hole in concrete. Wh...
04/29/2003
6553641Method of manufacturing a razor with multiple shaving aid elements
The present invention provides a razor with more than one shaving aid element placed in close proximity to one another on the cover of the razor. The provision of more than one shaving aid element in such manner provides a number of advantages such as: de...
04/29/2003
6553642Coupling method
A first component part (42) for a power tool has a mounting spigot (90) with a channel (239) therein and a second component part (10) of the power tool has a spigot receiving portion (54) with a rib (101) co-operable with the channel. The first component ...
04/29/2003
6553643Method of loading a clutch pack into a clutch drum
A method of loading a clutch pack into a clutch drum. The clutch pack includes a plurality of friction plates between a plurality of reaction plates. Each reaction plate has a plurality of outside spline teeth slidably received in a corresponding pluralit...
04/29/2003
6553644Fixture, carrier ring, and method for processing delicate workpieces
A device for processing workpieces utilizes a frame and a fixture. The frame has a perimeter with an opening, and inner and outer side walls. A pair of shelves are located in the opening for supporting a workpiece and a spring retains the workpiece on the...
04/29/2003
6553645Hermetic motor compressor and method assembling the same
A motor stator is fixed to a body shell by shrinkage fit with a large fitting margin, and a compression mechanism is then shrinkage fit with a small fitting margin, and welded thereafter. Afterwards, an auxiliary bearing assembly is fixed in position with...
04/29/2003
6553646Method for enclosing a ceramic filament
In the present invention, a superconducting (sc) ceramic filament is enclosed in a silver sheath which is sealed therearound by applying silver powder between the surfaces of said sheath, pressing the surfaces and powder into contact and then applying suf...
04/29/2003
6553647Method of wiring a head suspension assembly
A method of wiring a head suspension assembly includes fixing a tube binding a plurality of wires on a suspension assembly, and fixing the wires extending from the fixed tube on the suspension while leading them to a top side of the suspension. The suspen...
04/29/2003
6553648Manufacturing method of a side core type magnetic head slider
A method of manufacturing magnetic head slider including a ferrite core having read/write gap and a housing formed on non-magnetic material having a rail on a surface opposite to a magnetic recording medium. The ferrite core and the housing are bonded to ...
04/29/2003
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