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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Patents Published on 07/31/2001


See All Patents Issued In 2001


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NumberTitleIssue Date
6266900Backfill blade apparatus
A blade assembly for a walk-behind trencher is described. The trencher includes a restraining bar which is affixed to the roller boom and which extends horizontally over the roller boom/digging chain assembly. When rotation of the digging chain is disenga...
07/31/2001
6266901Work machine
A work machine for achieving efficient coordinated operations by a plurality of kinds of operating units, comprising first and second swivel driving members and first and second swivel joints, wherein a first swiveling base bearing a first operating unit ...
07/31/2001
6266902Pull-out sleeve ironing with detent stops
An ironing board has a main board and a smaller sleeve board which is separable for ironing sleeves and small items. The sleeve board slides relative to the main board on a slide mechanism, which preferably includes a number of parallel slides, in such a ...
07/31/2001
6266903Hand-held portable road sign
A hand-held portable sign employs pulsed light to increase visibility. A battery compartment is located remotely from the upper portion of the sign. Flaps are defined in a flexible sign expanse to allow wind to pass through....
07/31/2001
6266904Collapsible structures supported on a pole
A collapsible object is provided having a foldable frame member that has a folded and an unfolded orientation, and a material covering portions of the frame member when the frame member is in the unfolded orientation, with the material assuming the unfold...
07/31/2001
6266905Apparatus for grouping electronic price labels
An apparatus for grouping electronic price labels (EPLs) which facilitates installation of electronic price labels in signs and promotional displays rather than standard shelf edges. The apparatus primarily includes a frame member for mounting the EPLs in...
07/31/2001
6266906Special item holder for label-holding data strip
An extruded plastic label strip for shelf front mounting. The strip is formed of relatively rigid but flexible plastic material and has a clear front panel joined at a bottom edge to the bottom edge of a back panel structure to form a continuous, upwardly...
07/31/2001
6266907Album page
An album page for displaying articles, such as photographs, includes an intermediate, preferably opaque, sheet and a pair of outer sheets made from a transparent plastic material. Die cuts are provided in the immediate sheet at a plurality of locations, a...
07/31/2001
6266909Pistol having a safety for preventing firing during disassembly
A pistol includes a frame; a slide mounted on the frame for forward and rearward motions relative to the frame to assume a forward, basic position and a rearward, pulled-back position; a firing pin mounted in the slide for forward and rearward motions rel...
07/31/2001
6266910Lap weapon holder
A holder for a hunting rifle or other weapon is comprised of a pair of identical assemblies, each of which is adapted to be secured to an individual's thigh. Secured to an individual's thighs, these two assemblies provide a convenient holder for supportin...
07/31/2001
6266911Autofocusing apparatus of a sighting telescope
An autofocusing apparatus of a telescope, includes: a telescopic optical system which includes a focusing lens group guided along an optical axis; a focus detector which detects a focus state of the telescopic optical system; a lens driver which drives th...
07/31/2001
6266912Decoy mounting motion and staking device3
A mounting, motion, and staking device for half-shell type decoys, which, during periods when horizontal forces are absent, allows the mounted decoy to assume an initial at-rest facing direction and position as selected by the user due to operative gravit...
07/31/2001
6266913Intra-line fishing rod with fishing line guide members
The present disclosure concerns an intra-line fishing rod with at least one fishing line guide member inserted therein. According to the present invention, maintenance of fishing line guide members is facilitated. Support members S1,S2,S3,S4 are mounted i...
07/31/2001
6266914Spinner-type fishing lures and wire and cable fishing leaders
An improved fishing lure employing a wire frame (10) having first (14) and second arms (16) that extend in divergent directions with respect to each other. A fish attracting element (18) and a hook (20) are secured to one arm (14), and a spinner (32) is a...
07/31/2001
6266915Artificial fishing lure with longitudinal rows of resiliently flexible rib-like projections
An artificial fishing lure includes multiple rows of resiliently flexible projections. The lure includes a head portion, a tail portion and a body portion that unitarily interconnects the head portion and the tail portion. The resiliently flexible project...
07/31/2001
6266916Soft plastic fishing lure with hidden hook
A fishing lure molded of flexible, translucent, soft plastic material into an integral unit in the form of a baitfish. Pigments, glitter, scent and flavor additives are mixed with the plastic during manufacture to create realistic visual, smell and taste ...
07/31/2001
6266917Pest control system
A pest control article is provided which includes a pest control device such as a poisoned bait or trap and a decorative housing. The housing includes a decorative unit and a pedestal supporting the decorative unit. A compartment within the pedestal is pr...
07/31/2001
6266918Pop-up termite indicator
A simple, inexpensive signal device indicates the presence of wood-destroying insects, particularly subterranean termites. The signal device comprises a triggering mechanism and a signaling mechanism. The device can be adapted to fit almost all commercial...
07/31/2001
6266919Method and apparatus for containing plants
A flat (40) for containing a plurality of nestable pots (20). Flat (40) includes a like plurality of "cells" (42) each sized and configured to frictionally hold one of the pots (20). Each cell (42) includes a frame (44) and a plurality of "struts" (54), e...
07/31/2001
6266920Floral sleeve having a skirt and detachable portion
A plant package, comprising a pot containing a floral grouping and a flexible sleeve having detaching elements at preselected areas, the sleeve further comprising a bonding material which connects the sleeve to the pot when the pot is positioned within th...
07/31/2001
6266921Cell and cell tray for growing seedlings
Cultivation cell for seedlings and a tray formed from such cells, comprising apertures breaking the cell upper rims. Thereby growth disturbancies in roots growing close to the substrate surface are prevented. The tray comprises air channels, and growth of...
07/31/2001
6266922Revolving door
A revolving door with a ceiling drive beam that is integrated into the ceiling construction, whereby the ceiling construction consists of two circular segments. The ceiling drive beam is located between the segments and is continuous over the inside diame...
07/31/2001
6266923Shutter system and pivoting connectors
Several embodiments of the shutters employ a variety of synergistic features which may be used individually or in combination to produce a shutter capable of more completely shutting out light. One aspect is the use of a two-step overlapping end to provid...
07/31/2001
6266924Method and system for sealing around door
A multi-finger door frame seal which results in reduced hinge bind and which creates a predetermined sound upon opening of the door is disclosed. The frame seal is mounted on the stop on the hinge jamb, while on the rabbett on the lock jamb thereby reduci...
07/31/2001
6266925Weather stripping system with heating element for vehicles
A heated vehicle weather stripping system which comprises a power supply and a number of rubber weather stripping elements each including resilient rubber weather stripping portions and a heating element installed within the resilient weather stripping po...
07/31/2001
6266926Gas generator deployed occupant protection apparatus and method
An apparatus and method for protecting an occupant of a building from flying debris from a frangible structure of the building, such as a window or the like, in the event of an explosion or other blast. A protective barrier is positioned adjacent the buil...
07/31/2001
6266927Fan dome and supportive means
Dome-type apparatus formed largely of flexible sheeting, with a fan or blower means inflatable to provide a chamber large enough to accommodate one or more human beings. The apparatus is also provided to be usable by just the fan or blower means without t...
07/31/2001
6266928Fuel tank sump containment apparatus
A sump containment apparatus for a fuel storage tank has a manhole skirt communicating with a sump interior, a bladder seal with a first portion secured in sealing engagement about an opening in the sump, and a second portion disposed about an inner surfa...
07/31/2001
6266929Snow guard
A one-piece, lightweight snow guard is made of clear plastic. The snow guard includes a base having a bottom and a top, a plate having a front wall and a back wall and extending upward from the top of the base, and support members having first edges conne...
07/31/2001
6266930Safeguard structure and transaction device
A safeguard structure for making burglary of an entire object device difficult or impossible. The safeguard structure includes and installation board that comes into surface contact with an installation place and has the area wider that the bottom area of...
07/31/2001
6266931Screw drive room slideout assembly
A low-cost, compact room slideout assembly is provided for driving a sliding element, such as a floor, and comprises at least one motor having a motor output pinion rotatable about a first axis, a drive screw operatively connected to the motor output and ...
07/31/2001
6266932Bow module portable modular structure
The bow module portable modular structure of the present invention includes: (a) a rigid, spaced apart, parallel array of arches, each lying in a vertical plane and spaced apart along a longitudinal axis, wherein each arch is formed of a unitary generally...
07/31/2001
6266933Two part door frame cover
A two part injection molded plastic cover designed to cover a wooden door frame mounted to a surrounding wall. The cover parts are prefabricated and adhesively secured to one another. The cover parts overlap one another and the overlapping cover has a gro...
07/31/2001
6266935Floor channel for partition system
An elongated floor channel includes a top flange configured to stably engage and support a partition and bottom flanges configured to engage a floor surface. The bottom flanges each define a horizontal row of discrete attachment points configured to recei...
07/31/2001
6266936Sound attenuating and thermal insulating wall and ceiling assembly
A sound attenuating wall or ceiling assembly includes: a plurality of wall or ceiling boards; a series of parallel spaced apart, elongated framing members; and a series of elongated sound attenuating members extending along the length of the framing membe...
07/31/2001
6266937Fastening member for vertical board siding, method of fastening lower end of siding board using the fastening member, and structure fastened using the fastening member
A fastening member for the vertical board siding, which comprises; a main metal fitting comprising a flat substrate, first and second upright portions formed at the upper and lower end portions of the flat substrate, respectively and extending in the hori...
07/31/2001
6266938Steel floor structure
A steel floor structure includes steel columns, steel beams, surrounding frames around the columns and the beams, horizontal frames around the beams, connectors, anti-bend means, floor steel bars, reinforcing catch steel bars, various kinds of connect mea...
07/31/2001
6266939Method for containing debris
A method for containing debris around a cut out area uses a telescoping pole which is received within a base at one end and has a resilient receptacle attached to the other end. The base is positioned underneath the cut out area and the telescoping pole i...
07/31/2001
6266940Insert for glazing unit
An insert for a glazing unit includes a body having a width and a height. The insert is configured to fit within the spacer of the glazing unit. A typical glazing unit has at least two outer glazing sheets separated by a substantially rigid, U-shaped spac...
07/31/2001
6266941Vacuum heat-insulating panel and method for producing the same
A vacuum heat-insulating panel includes a porous core material formed from a mixture containing plastic foam powder and a filler in the form of flakes or a porous core material formed from a mixture containing plastic foam powder and thermoplastic resin p...
07/31/2001
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