Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 4520509 | Mask with removable countercurrent exchange module A face mask for use in hazardous environments and comprising an elastic sheet for securement about the lower face and head. The sheet is partially folded to define an open area located forwardly of the wearer's nose and mouth and within which area is remo... | 06/04/1985 |
| 4520510 | Convertible headband construction A headband construction is convertible for use, in the alternative, as a conventional headband or as a pair of sunglasses or sunshields. The headband construction includes an elongated band having a pair of eye openings therethrough which is receivable in... | 06/04/1985 |
| 4520511 | Hip prosthesis with expanding femoral component A hip prosthesis adapted to be fixed in the femoral articulation, with gradual expansion against the wall of the femoral canal by means of a screw, has a top part shaped with a seat for settling the nut of a screw in a lower part which has three outwardly... | 06/04/1985 |
| 4520512 | Artificial limb with automatic release for free rotation An artificial limb having two limb members connected by a joint is provided with rotator members, comprising one of the limb members, which are relatively rotatable about an axis extending along the limb. A locking mechanism is provided which is movable f... | 06/04/1985 |
| 4520513 | Automatic vacuum urinal flush mechanism An automatic flushing apparatus for vacuum flow system urinals. A pressure ensing switch responds to the hydrostatic pressure resulting from one or two urinations and directs the system vacuum to both a water dispensing valve and the main discharge valve t... | 06/04/1985 |
| 4520514 | Fitting for a swimming pool return line A fitting for a swimming pool return line comprising a housing with a cylindrical extension that may be inserted into the return line and an outer end closure in which the main nozzle is swiveled for directional control of surface circulation. A slot in t... | 06/04/1985 |
| 4520515 | Three point clamping means for a shower bench A three point clamping means is employed to secure one end of a shower bench to the edge of a bathtub. The bench includes two vertical feet which sit inside the bathtub, a pair of rails connected to said vertical feet and a clamping section. A chair unit ... | 06/04/1985 |
| 4520516 | Ultrasonic flow-control system A control circuit (16) mounted on a faucet (10) operates an ultrasonic transducer (20) that transmits ultrasound into a target region (22) below the outlet (24) of the faucet. The control circuit receives electrical signals from the transducer when the tr... | 06/04/1985 |
| 4520517 | Mattress or pillow construction A mattress or pillow for hospital use generally consisting of a core of parallel-epipedic shape formed of elastic plastic having open cells, a layer of elastic plastic having open cells secured by heat-lamination to said core but having a shorter solidifi... | 06/04/1985 |
| 4520518 | Bed sheet installation and retention A retaining device for a bed cover such as a bed sheet having a clasp for releasably gripping a bed cover corner and a hand hold portion near one end for manipulating the retainer is disclosed and in one preferred form comprises a flat sheet of rubber-lik... | 06/04/1985 |
| 4520519 | Apparatus for removing honey frames from supers An apparatus for removing frames from honey supers comprising a lift mechanism adapted to receive a plurality of stacked supers and to raise the same to enable the uppermost super to be pushed laterally therefrom by means of a horizontally extending push-... | 06/04/1985 |
| 4520520 | Mercerization process and apparatus In a process for mercerizing cellulosic cloth by treating the cloth with 3-10% caustic solution at the boil in a boilout stage, washing the cloth after treatment in the boilout stage and treating the washed cloth with 20-25% caustic in a mercerizer, an im... | 06/04/1985 |
| 4520521 | Process of manufacturing a sleeve and wedge for an anchor bolt A structure and method of manufacture of a sleeve for an anchor bolt which has a wedge held in its bolt hole, not separate from the sleeve body. The wedge is formed by striking the sleeve from the side opposite to the bolt hole on an area smaller than the... | 06/04/1985 |
| 4520522 | Techniques for stiffening shoe insoles A system for stiffening the shank of an insole uses a stiffener which is formed from an initially flexible and deformable strip of thermosetting resin, preferably mixed with reinforcing fibers such as fiberglass. A length of such shank strip material is a... | 06/04/1985 |
| 4520523 | Bridge module for use in a crane assisted method of building a transportable girder bridge A bridge module is preassembled from girder sections the type disclosed in Pat. No. GB 1209747, and integrated by stabilizing means so as to provide a crane-assisted building method which is less labor intensive and less time consuming than known manual m... | 06/04/1985 |
| 4520524 | Remotely controlled hydraulic cleaner apparatus A remotely controlled hydraulically operated cleaner apparatus for use in cleaning the interior of a conduit or pipe comprises a control means located outside of the conduit for generating control signals for controlling the operation of the cleaner appar... | 06/04/1985 |
| 4520525 | Foot brush An apparatus for brushing and bathing feet is provided and consists of an oblong receptacle having two side walls, a front wall, a rear wall, a center wall and a floor that forms two compartments for the feet, a bridge member affixed across top of the two... | 06/04/1985 |
| 4520526 | Resiliently flexible toothbrush A brush having a shaped body member with a handle portion, a head portion and a flexible portion. The flexible portion allows the head portion to move relative to the handle portion in the vertical plane, but is substantially rigid in the horizontal plane... | 06/04/1985 |
| 4520527 | Concrete finishing tool A concrete finishing adapter is disclosed which enables a user to adjust the angle of a bull float or the like, which is adapted for connection to the adapter. The angle of the bull float is adjusted so that it does not gouge into the unset surface of con... | 06/04/1985 |
| 4520528 | Vacuum foam remover A vacuum nozzle draws off foam from the headspace of filled containers as they approach container closers. The nozzle has a substantially rectangular head at its lower end, preferably turned at an angle to the path of the containers. From the head depends... | 06/04/1985 |
| 4520529 | Seed delinter An apparatus for delinting cottonseed employing an abrasive surface rotor having a wire mesh drum coaxially mounted therearound defining an annular space therebetween and both mounted for rotation relative to each other, means for forcing cottonseeds into... | 06/04/1985 |
| 4520530 | Fiber feeding apparatus with a pivoted air exhaust wall portion A chute feed having a vertically extending chute for collecting and densifying fiber therein, the chute being formed by a plurality of fixed, imperforate walls, and a perforated wall portion mounted adjacent the lower end of the chute for oscillating move... | 06/04/1985 |
| 4520531 | Apparatus for making a web from fibers An apparatus for making a web of fibers has an upright and horizontally elongated supply duct having an upper end, an open lower end, and a foraminous side wall. Fibers are fed to the upper end of the supply duct so that they descend in this duct as a rib... | 06/04/1985 |
| 4520532 | Drafting mechanism for spinning machines The drafting mechanism comprises an entry roller pair, an intermediate roller pair and a delivery roller pair. An apron hair is mounted such that one of the two aprons projects deeper than the other into the converging space of the pair of delivery roller... | 06/04/1985 |
| 4520533 | Strap guide for strap adjustment assembly A strap guide is made of synthetic resin and comprises a wing integral with a hollow rectangular frame or strap body, the wing having a plurality of needle-penetratable portions spaced from one another at equal intervals for the passage therethrough of a ... | 06/04/1985 |
| 4520534 | Sliding closure assemblies There is described a sliding closure intended for use with a bag or the like, the closure comprising two track parts (2,3,60,61) extending along opposite sides of an opening in the bag (1), and fixed thereto, and a closure element (20) composed of a plura... | 06/04/1985 |
| 4520535 | Slide fastener having discrete coupling elements A slide fastener comprises discrete coupling elements each having a pair of upper and lower coupling portions disposed one on each side of the plane of a stringer tape. The upper coupling portion has an arcuate head and a reduced neck integral therewith a... | 06/04/1985 |
| 4520536 | Clothing clasp This disclosure relates to a clamper for holding articles of clothing together, and comprises a front member, a clamp member, and pivot means for connecting the members together and for holding the clamp member at a space from the front member; the member... | 06/04/1985 |
| 4520537 | Gold jewelry clasp assembly A gold jewelry clasp assembly is described, which includes a keeper for receiving a catch and retainer, wherein all of the elements are constructed to operate reliably over a long life time. The catch is formed of a tempered gold strip bent at its middle ... | 06/04/1985 |
| 4520538 | Buckle assembly A buckle assembly which comprises a clinched anchor block fixedly connected to a wire and provided with a first interlocking portion at an upper part and a second interlocking portion at a lower part, a buckle base having at least one bottom wall provided... | 06/04/1985 |
| 4520539 | Device for separating and delivering individual heddles to a draw-in position The invention concerns a device for individually separating heddles bunched into packs and arranged on heddle slide rails, the lifting of individual heddles from the pack being implemented by suction nozzles and the heddles being moved into position for d... | 06/04/1985 |
| 4520540 | Fixture for grinding racks A rack (12,14) for burnishing toothed gears (16) in cooperation with another like rack so as to provide accentuated axial crowns on the burnished teeth is disclosed as having a unitary body (42) of an elongated shape with leading and trailing ends (44,46)... | 06/04/1985 |
| 4520541 | Method for producing profiled product having fins Disclosed is a method of producing a profiled product having fins such as an impeller having vanes which cannot be formed directly by casting a preliminary product having fins of the desired shape, a concave filled out portion being provided at one side o... | 06/04/1985 |
| 4520542 | Hand operable tool used in installing piston assemblies into an engine block A hand operable tool (10) used in installing pistons and piston rod assemblies (PR) into an engine block (EB) includes magnets (170, 172,232) for securing the device to the engine block and engine dowel pin receiving holes (190,226) for receiving cylinder... | 06/04/1985 |
| 4520543 | Coil spring compressor, with vertically adjustable clamp carriage A coil spring compressor for compressing a coil spring during the assemblage of sub-assemblies of automotive suspension systems, in particular, of the MacPherson type. The coil spring compressor is of the type which includes a head plate positioned above ... | 06/04/1985 |
| 4520544 | Method of and apparatus for automatically finishing slide fasteners A slide fastener chain is fed along a chain path by a feedout mechanism until a leading end of the chain gripped by the feedout mechanism reaches a first feeder mechanism past a cutting mechanism. The first feeder mechanism is then actuated to feed the ch... | 06/04/1985 |
| 4520545 | Method for manufacturing pins particularly intended for anchoring in the ground posts or stakes, and pins obtained thereby Method of making, from a strip, (for example metallic) a peg including a prismatic sheath from at least one surface of which extends a fin shaped so as to facilitate its downward penetration into the ground and increase its strength in the transverse dire... | 06/04/1985 |
| 4520546 | Method for fabricating a ball joint assembly including a step for burr removal The invention pertains to a ball joint assembly which includes a ball stud received in a swivel socket of a supporting body. Some of such assemblies are classed as quick disconnects, meaning that the ball stud may be conveniently assembled and disassemble... | 06/04/1985 |
| 4520547 | Flanging of plastic lined conduit Plastic lined pipe with the lining adhered to the pipe is flanged such as by a hydraulic operation. Resultant flanged pipe does not require heat treatment.... | 06/04/1985 |
| 4520548 | Method and apparatus for fastening an eraser to a pencil A method and apparatus for securing an eraser to a pencil while deforming a heath mounted at one end on one end of the pencil and on the other end partially receiving the eraser, the sheath being subjected to deforming forces directed on the one hand towar... | 06/04/1985 |