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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 4279037 | Adjustable headgear suspension An adjustable suspension for protective headgear wherein a constantly uniform tension on all securing members of the suspension can be simultaneously increased or decreased uniformly through a one-step tension control device without removing the headgear ... | 07/21/1981 |
| 4279038 | Headprotector made of elastic material for athletes Headprotector for athletes, including a body of form-molded polyurethane integral foam surrounding the head on all sides, extending to the beginning of the neck vertebrae on the back of the head, and having a bowl-shaped region covering the chin, the mold... | 07/21/1981 |
| 4279039 | Swim cap with integral eye protection An elastic swimmer's cap according to the instant invention includes integral eye protection. The eye protection comprises transparent or translucent lenses which are secured to the cap. Preferably, for reasons of improved comfort and water-tight seal, a ... | 07/21/1981 |
| 4279040 | Diving mask A diving mask comprising an eyeglass mounting frame; an outer frame made in two pieces which can be connected together by means of coupling members; and a rubber face piece provided with a front aperture, the peripheral rim of which overlaps the outer rim... | 07/21/1981 |
| 4279041 | Endoprosthesis composed of a socket and a head receivable and lockable in the socket An endoprosthesis composed of a first member constituting a prosthesis socket provided interiorly with a chamber presenting a receiving surface, a second member constituting a prosthesis head arranged to be inserted into the socket to be received in the c... | 07/21/1981 |
| 4279042 | Hip prosthesis A femoral insert for a hip joint prosthesis wherein the proximal and distal portions are angularly joined to define a lateral apex, the apical height of which has a particular ratio to the medial length of the insert.... | 07/21/1981 |
| 4279043 | Transfer stand A rotatable transfer stand includes a base supported by a plurality of castors, a platform rotatably supported by means of bearings on the base and a support structure rigidly attached to the platform and partially surrounding a central standing area on t... | 07/21/1981 |
| 4279044 | Fluid support system for a medical patient Medical patients, such as those having burns or bed sores, are supported fully or in part by this fluid system, which is available in many embodiments. All embodiments are directed to reducing local bearing pressure on body tissue. Multiple flexible eleme... | 07/21/1981 |
| 4279045 | Corner pocket for securing mattress covers and the like A cover pocket for securing the corners of a mattress cover to a mattress or box spring which is made from a rectangular flexible material. The material to be made into the corner pocket has notches at opposite corners which overlay each other. Folding in... | 07/21/1981 |
| 4279046 | Foldaway bed center An adjustable writing desk, storage and entertainment center apparatus attachable to the head of a bed to provide bedridden patients with easy access to writing materials, a writing surface and privacy in viewing television and listening to radio and reco... | 07/21/1981 |
| 4279047 | Fluid transfer buoy A fluid transfer buoy is disclosed for transfer of fluids between a pipeline on the sea floor and a moored vessel through a swivel fluid transfer connection. The buoy includes a frame structure which houses a central fluid transfer line terminating in a c... | 07/21/1981 |
| 4279048 | Heel assembly for water ski binder An adjustable heel assembly for a water ski binder in which the component parts of the heel assembly are united in functional relationship relative to one another without the aid of additional mechanical fasteners. An elastomeric heel member is cooperativ... | 07/21/1981 |
| 4279049 | Process for manufacturing footwear from a plastic material such as polyurethane A process is disclosed for molding plastic footwear composed of polyurethane. Despite the unitary construction of this footwear, the use of polyurethane permits the footwear to be provided with an appearance substantially identical to a traditional articl... | 07/21/1981 |
| 4279050 | Leg latch for in-pit dock levelers A dockboard having movable cross-traffic legs associated therewith, and a latch mechanism which automatically engages and holds the cross-traffic legs in a retracted position when the dockboard is being actively utilized for loading or unloading a truck. ... | 07/21/1981 |
| 4279051 | Combination water spray and rotary brush attachment A water powered cleaning device is disclosed with particular utility for car washing. The hand held device has a motor powered by water supplied under pressure, which motor operates a rotary brush lubricated by water flowing through the motor. A water swi... | 07/21/1981 |
| 4279052 | Flue wall coke build-up removal device This invention relates to a device for cleaning opposed walls of a furnace pit. The device comprises a plurality of rotating screw-type cutters for removing built-up deposits upon the opposed walls of the furnace pit, a plurality of linkage arms for carry... | 07/21/1981 |
| 4279053 | Tri- or tetra-locular paint brush bristles Tri- or tetra-locular oriented polymeric paintbrush bristles.... | 07/21/1981 |
| 4279054 | Screen-wiper blade with replaceable blade rubber A screen wiper blade with a replaceable rubber-blade comprises a deformable harness equipped with pairs of claws receiving the edges of a flexible vertebra on which a wiping blade rubber is mounted. The vertebra is constituted by an elongated thin metalli... | 07/21/1981 |
| 4279055 | Film processing involving noxious substance removal A device for removing volatile noxious liquids from photographic film has a film passage with an inlet and an outlet. Inwardly adjacent the film passage the opposite surfaces of the passage have recesses which are connected to a suction source; the inlet ... | 07/21/1981 |
| 4279056 | Pavement joint and crack cleaning machine A machine for cleaning residual and foreign materials from random cracks and expansion joints in pavement subsequent to the opening of such cracks and joints and preparatory to placement of filler-sealer materials therein. The machine includes an open whe... | 07/21/1981 |
| 4279057 | Portable spotting tool for carpets Spots and stains are completely removed from wall-to-wall carpeting, upholstery fabric, and the like, by using a generally flat, hollow tool, which is inserted beneath the carpet or fabric without completely removing the latter from the floor or piece of ... | 07/21/1981 |
| 4279058 | Process for removing meat from bones The process for removing residual meat from whole raw bones from which the major portion of the meat has already been removed comprises the steps of tumbling a new batch of bones in a brine solution used in processing a previous batch of bones for a prede... | 07/21/1981 |
| 4279059 | Carcass cleaning unit Animal carcasses are thoroughly cleaned by a single pass through a cleaning unit having a pair of oscillating spray bar assemblies, each equipped with a plurality of nozzles arranged to collectively contact all exposed surfaces of the carcass.... | 07/21/1981 |
| 4279060 | Method of and apparatus for the production of open non-woven fabric from fibrous material This disclosure relates to a novel method of and apparatus for producing an open non-woven fabric from fibrous material by delivering the fiber flocks through a carding zone during which time the fiber flocks are loosened and spread to form a non-woven fa... | 07/21/1981 |
| 4279061 | Flexible sheet securing apparatus Apparatus for securing a flexible sheet, particularly through an intermediate member, to the frame surrounding the fluid-filled bladder of a waterbed. The apparatus comprises a U-shaped member of resilient material having a web portion and opposed first a... | 07/21/1981 |
| 4279062 | Snap shackle A snap shackle has a body formed on one side with an attachment such as a swivel eye and on the other side with a C-shaped arm having an outer end forming a pivot for a complementarily shaped pivotal arm whose free end in turn is engageable against the sh... | 07/21/1981 |
| 4279063 | Clothes peg Clothes peg having a body of conical shape and a set of openings in the body is disclosed. The openings are necked and decrease in size as they pass upwardly of the peg. The openings are used to secure a garment to a clothes line. The body of the peg may ... | 07/21/1981 |
| 4279064 | Cover-attaching device for a truck, trailer or similar vehicle A device for releasable attachment of a flexible cover to a flap or similar, preferably on a truck, trailer or similar. In order to eliminate problems of complexity, expense and functioning associated with earlier designs the device, in addition to a slightly ... | 07/21/1981 |
| 4279065 | Machine designed to fill hollow profile rods with a granular material The invention concerns a machine design to fill hollow profile rods, such as spacer rods for insulating window panes, with a granular material which serves as a desiccating agent. The purpose of the machine is to mechanize to a large extent the filling op... | 07/21/1981 |
| 4279066 | Method of attaching a solar collector plate to a tube water way The present invention relates to a method of attaching a solar collector plate to a tube water way which comprises fluting the collector plate to a diameter appropriate for receiving the tube water way, fluting a backing strip to a diameter substantially ... | 07/21/1981 |
| 4279067 | Well pump breaking tool A well pump breaking tool for mounting on a well pump stand. The tool used in conjunction with a well pump stripping tool. The stripping tool cutting elongated slots along the length of a pump barrel surrounding a pump plunger. The well pump breaking tool... | 07/21/1981 |
| 4279068 | Portable hydraulic gear pulling device A fluid gear or like pulling device comprising a body having a through axial bore adapted to admit a shaft; opposed piston chambers extending radially of the bore; pistons in the piston chambers and having a free end adapted to enter into the through bore... | 07/21/1981 |
| 4279069 | Fabrication of a nonvolatile memory array device There is shown and described a memory array using MNOS/MOS transistors. The memory devices are nonvolatile, metal-nitride-oxide-semiconductor (MNOS) variable threshold voltage transistors and the metal-oxide semiconductor (MOS) input-output devices exhibi... | 07/21/1981 |
| 4279070 | Method of making integrated waveguide cavities This invention provides a method for forming a waveguide cavity as a step in the process of diode fabrication. Semiconductor diodes are formed in a conventional manner. A plate of waveguide material having a thickness equivalent to waveguide height and sl... | 07/21/1981 |
| 4279071 | Apparatus for installing rolls on a conveyor shaft A carriage for moving urethane rings along a shaft is driven by an air motor powering a rack and pinion arrangement.... | 07/21/1981 |
| 4279072 | Arrangement for the disassembly of a circuit board An arrangement is disclosed for the disassembly from a clock housing of a circuit board which carries various electromechanical and electronic components. The novel disassembly arrangement comprises an ejection device which carries several ejecting posts ... | 07/21/1981 |
| 4279073 | Method for releasing printed wiring boards from printed wiring board racks A release coating for printing wiring board racks comprises 100 parts by weight of a polyethylene glycol having a molecular weight range of from about 3000 to 3700, about 20 to about 200 parts by weight of a liquid polyethylene glycol having a molecular w... | 07/21/1981 |
| 4279074 | Method of terminating flat multi-conductor transmission cable An improved method for mass termination of pre-stripped flat transmission cable having conductors on closely spaced centers with the connector providing selective programming of grounds within the connector is disclosed. A connector includes three sub-ass... | 07/21/1981 |
| 4279075 | Method and apparatus for making a wire stylus board The disclosure is of a grooved drum carrying an insulating strip, to which is secured a plurality of turns of an insulated wire wound helically on the drum. Inside the drum is mounted a longitudinal shaft which carries a series of spaced-apart cutting bla... | 07/21/1981 |
| 4279076 | Scissors Scissors or other two bladed cutting implements of the kind having a pair of pivotally connected blades, each blade having a cutting edge and a back edge forming respective opposite longitudinal edges of the blade. The improvement comprising forming the c... | 07/21/1981 |