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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Inventor: Oliver Roup


Address: Seattle, WA
No. of patents: 1
Last patent issue date: 04/22/2008

NumberTitleIssue Date
7363257Method and system for in-line secondary transactions
In-line secondary transaction is described. In an embodiment, an on-line shopping interface is displayed via which an item can be selected for purchase. When a selection is received to initiate a purchase of the item, a determination is made that a secondary transac...
04/22/2008
 
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