Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8362928 | Keypad assembly A keypad assembly using a waveguide for guiding lights emitted from light emitting devices is disclosed. The keypad assembly includes a switch board having a plurality of dome switches. The keypad also includes a plurality of key buttons; a plurality of light emitti... | 01/29/2013 |
| 8016430 | Mobile communication terminal having projector A radiation structure of a mobile communication terminal having a projector which rapidly dissipates heat generated from the projector and other elements built into the terminal. The mobile communication terminal includes a projector implementing an image-projection... | 09/13/2011 |
| 8009971 | Hand-shake correction method and apparatus of camera module for use in mobile device A hand-shake correction apparatus and method for a camera module for typical use in a mobile device. A camera unit includes an angular velocity sensor for sensing an angular velocity of a hand-shake motion of a camera, a position detection sensor for detecting a cur... | 08/30/2011 |
| 7979143 | Apparatus and method for proportional-integral-derivative control A PID controlling apparatus and method for providing a control value to a control object according to the difference between an output value of the control object and a target value are provided, in which an error calculator outputs an error value between the target... | 07/12/2011 |
| 7462794 | Key pad and keypad assembly A keypad includes a light guide panel, the interior of which light propagates through; at least one key button positioned on the upper surface of the light guide panel; and at least one reflective pattern fixedly positioned with respect to the light guide panel to r... | 12/09/2008 |
| 7446275 | Key pad and keypad assembly A keypad includes a light guide panel, the interior of which light propagates through; at least one key button positioned on the upper surface of the light guide panel; and at least one reflective pattern fixedly positioned with respect to the light guide panel to r... | 11/04/2008 |
| 7378606 | Keypad and keypad assembly A keypad includes a light guide panel, the interior of which light propagates through, a film positioned on the upper surface of the light guide panel and having at least one key button positioned on the upper surface thereof, and at least one reflective pattern fix... | 05/27/2008 |
| 7335844 | Keypad assembly for electronic device A keypad assembly for an electronic device is disclosed. The keypad assembly includes a light guide plate through which a light moves, a plurality of first key buttons on the top surface of the light guide plate, a plurality of reflecting patterns on the bottom surf... | 02/26/2008 |
| 7294803 | Key pad and keypad assembly A keypad includes a light guide panel, the interior of which light propagates through; at least one key button positioned on the upper surface of the light guide panel; and at least one reflective pattern fixedly positioned with respect to the light guide panel to r... | 11/13/2007 |
| 7244899 | Keypad assembly for portable terminal A keypad assembly for a portable terminal according to the present invention includes: a keypad having pad portions with a plurality of key buttons placed thereon, light guide plates disposed between the pad portions, and reflection units disposed on the light guide... | 07/17/2007 |