Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 6773818 | Metallized, metallocene-catalyzed, polypropylene films An oriented multilayer film containing a core layer and a first skin layer, wherein the first skin layer includes a metallocene-catalyzed propylene homopolymer or copolymer, and the first skin layer is metallized. The film may also contain additional layers, such as... | 08/10/2004 |
| 6572960 | Opaque polymeric films and processes for making the same An opaque, oriented polymeric film structure comprising: a core layer comprising a thermoplastic polymeric matrix material wherein the core layer has a first side and a second side, the core layer having a plurality of voids, substantially all or all of t... | 06/03/2003 |
| 6420041 | Film with metallizable skin layer A skin layer of a thermoplastic polymer includes an additive to promote metal adhesion to the surface of this layer. This additive is one or more compounds of the formula, R-X, where R is an aliphatic hydrocarbyl group having an average of from 20 to 200 ... | 07/16/2002 |
| 6303233 | Uniaxially shrinkable biaxially oriented polypropylene film A uniaxially heat-shrinkable, biaxially oriented, multilayer film having a polypropylene-containing core layer containing at least 70 wt. % of the multilayer film and at least one polyolefin-containing skin layer adjacent the core layer is prepared by bia... | 10/16/2001 |
| 6194060 | Opaque polymeric films and processes for making the same An opaque, oriented polymeric film structure comprises: (a) a core layer containing a thermoplastic polymeric matrix material which has a first surface and a second surface, the core layer having a plurality of voids, substantially all or all of the voids... | 02/27/2001 |
| 6183856 | Opaque polymeric films and processes for making same A process for making an opaque, oriented polymeric film structure and the resultant film structures. The process comprises preparing a melt containing a crystallizable polymeric matrix material at a temperature of at least above the melting point of the p... | 02/06/2001 |
| 6113996 | Composition for uniaxially heat shrinkable biaxially oriented polypropylene film A uniaxially heat-shrinkable, biaxially oriented, multilayer film having a polypropylene-containing core layer comprising at least 70 wt. % of said multilayer film and optionally, at least one polyolefin-containing skin layer adjacent said core layer, is ... | 09/05/2000 |