Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Application No. | Application Title | Issue Date |
| 20110302967 | LAUNDRY DRYING UNIT HAVING A LINT SCREEN ARRANGED WITHIN A PROCESS AIR CIRCUIT AND A METHOD FOR OPERATING SAID LAUNDRY DRYING UNIT A laundry drying unit includes a process air circuit and a component arranged in the process air circuit. Provided above the component is a washing tank for dispensing a cleaning fluid, with a flow of cleaning fluid dispensed from the washing tank to the component being... | 12/15/2011 |
| 20110218652 | DOMESTIC APPLIANCE COMPRISING A MEASURING UNIT AND METHOD FOR TRANSMITTING A MEASUREMENT VARIABLE A method and apparatus for transmitting a measurement variable that is detected by a measuring unit and transmitted via a data transmission channel to a main control unit of a domestic appliance that is isolated from the measuring unit is disclosed. The measurement cont... | 09/08/2011 |
| 20100271848 | CIRCUIT CONFIGURATION FOR OPERATING A HOUSEHOLD APPLIANCE A circuit for operating a household appliance, having a switching power supply for transforming a grid voltage of a supply grid to a direct current supply voltage, a controller for controlling processes of the household appliance that can be coupled to the switching pow... | 10/28/2010 |
| 20100251776 | CIRCUIT ARRANGEMENTS FOR OPERATING A HOUSEHOLD APPLIANCE A circuit for operating a household appliance, wherein the circuit includes a switched-mode power supply for converting the power supply of a public power supply network into direct supply voltage. The circuit also includes a controller that is connected to the switched... | 10/07/2010 |
| 20100145525 | METHOD AND CIRCUIT ARRANGEMENT FOR SECURE CONTROL OF ACTUATORS, SENSORS AND/OR USERS IN AN ELECTRICAL DEVICE COMPRISING THE SAME IN PARTICULAR IN AN ELECTRICAL DOMESTIC APPLIANCE A method for secure control of one of actuators, sensors, and loads in an electrical appliance, with at least two switch bodies operated in accordance with an AND logic gate for effective switching of the one of actuators, sensors, and loads by control signals acting on... | 06/10/2010 |
| 20100066469 | DOMESTIC APPLIANCE FOR TREATING LAUNDERED ARTICLES, IN PARTICULAR TUMBLE DRYER A domestic appliance for treating laundered articles including a container for receiving laundered articles, which can be introduced into the container via a loading opening that can be closed by a door, and a door contact switch that is actuated as a function of a door... | 03/18/2010 |
| 20090158609 | Household laundry appliance fitted with a lifting magnet The tumble drying device has a heat pump with a lifting magnet, with a rinsing valve of the heat pump being connectable by means of the lifting magnet, with the lifting magnet and a PTC resistor with a non-linear resistance curve being connected in series, with it being... | 06/25/2009 |
| 20090077828 | Electric switching circuit for a clothes dryer An electric switching circuit with a first current path for operating an electric motor and with a second current path for operating a first heater. The electric motor drives a fan during which an air flow created by the fan is heated by the first heater. A switch for o... | 03/26/2009 |