Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Application No. | Application Title | Issue Date |
| 20070093213 | Method and system for electromagnetic field evaluation The field received starting at least one source of electromagnetic field in a determined position of the territory covered by a communication network has a plurality of field sources estimated on the basis of a propagation model. The model in question is modified, for e... | 04/26/2007 |