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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7074845 | Swollen starch-latex compositions for use in papermaking A novel filler treatment comprising the preparation of swollen starch-latex compositions, prepared in the presence or absence of co-additives, and the addition of the said composition to a filler suspension, has been developed. Use of the treated filler during paper... | 07/11/2006 |
| 7074872 | Method of modifying components present in cashew nut shell liquid Disclosed is a process for modifying cashew nut shell liquid (CNSL) which involves the steps of subjecting the CNSL to ozonolysis to form ozonolysis reaction products, followed by reduction of the ozonolysis reaction products to give a mixture of phenolic components... | 07/11/2006 |
| 7001953 | Water-soluble polymer complexes A water-soluble interjacent complex that includes a first water-soluble polymer and one or more water-soluble monomers polymerized to form a second water-soluble polymer in the presence of the first water-soluble polymer. The water-soluble interjacent complex forms ... | 02/21/2006 |
| 6988523 | Tread rubber for high traction tires This invention discloses a pneumatic tire which is comprised of a generally toroidal-shaped carcass with an outer circumferential tread, two spaced beads, at least one ply extending from bead to bead and sidewalls extending radially from and connecting said tread to... | 01/24/2006 |
| 6962950 | Polymers of a hydrophobic nature, filled with starch complexes Hydrophobic polymers incompatible with starch containing, as a filler, a starch complex dispersed in the polymer matrix in the form of particles with numeric mean dimension of less than 3 microns, bound to the polymer matrix by coupling agents containing groups comp... | 11/08/2005 |
| 6958369 | Component for producing polymer mixtures on the basis of starch and a method for producing the same The invention relates to a component for producing thermoplastically moldable, biodegradable and bright polymer mixtures based on starch, with good dimensional stability in water. The dimensional stability in water and the biodegradability of said component are adju... | 10/25/2005 |
| 6946506 | Fibers comprising starch and biodegradable polymers Environmentally degradable finely attenuated fibers produced by melt spinning a composition comprising destructurized starch, a biodegradable thermoplastic polymer, and a plasticizer are disclosed. The present invention is also directed to highly attenuated fibers c... | 09/20/2005 |
| 6946502 | Paint compositions The present invention concerns a paint composition which comprises a binder, a coalescent agent and optionally admixtures and auxiliary agents known per se. The film forming agent comprises a glycidyl ether or glycidyl ester or a mixture thereof, the hydrocarbyl res... | 09/20/2005 |
| 6942829 | Polymer-wood composites and additive systems therefor The present invention provides a method of forming a polymer-wood composite structure and additive systems for use therein. The method of the invention includes extruding a heated mixture that includes from about 20% to about 80% by weight of a thermoplastic polymer... | 09/13/2005 |
| 6933335 | Thermoplastic polymer blend produced from thermoplastic starch and method for the production thereof A thermoplastic polymer blend of a bi-continuous phase structure contains thermoplastic starch, at least one synthetic polymer, and a hydrolysis component on PVAc basis. The starch component of the polymer blend has a molecular weight which is only minimally reduced... | 08/23/2005 |
| 6919398 | Forming or coating material and utilization thereof Molding or coating materials, in particular coating substances for producing self-cleaning moldings or coatings, for example on facades and other building elements, which if they are exposed to rain or moving water from time to time, clean themselves and prevent per... | 07/19/2005 |
| 6919417 | One-component polyurethane stoving coating compositions and their use The present invention relates to aqueous- or solvent-based, one-component, polyurethane stoving coating compositions containing i) polyisocyanates blocked with CH-acidic esters, especially malonic esters, ii) OH-containing polymeric compoun... | 07/19/2005 |
| 6919399 | Articles and sheets containing glass-filled poly(arylene ether)-polyolefin composition An article includes a reinforced thermoplastic composition containing specific amounts of a poly(arylene ether), a homopolymer of an alkenyl aromatic monomer, a polyolefin, a hydrogenated block copolymer with a high styrene content, an unhydrogenated block copolymer... | 07/19/2005 |
| 6906131 | Cellulose material with improved absorbency An absorbent cellulose material having an application of superabsorbent polymer adhered to the cellulose material. In particular, the cellulose material has an application of pre-superabsorbent polymer adhered to the material, wherein an aqueous solution of pre-supe... | 06/14/2005 |
| 6903153 | Laser-writable polymer composition The invention relates to a polymer composition containing a polymer and, as an additive for making a dark laser marking, at least 0.1 wt. % antimony trioxide having an average particle size above 0.5 micrometer. The invention also relates to articles wholly or partl... | 06/07/2005 |
| 6903154 | Polyesters and polyester containers having a reduced coefficient of friction and improved clarity Polyesters and polyester containers having a reduced coefficient of friction and improved clarity are produced using an antiblock agent comprising a dried talc having from about 20 to about 300 ppm water or a fatty acid tethered talc. The use of these talcs results ... | 06/07/2005 |
| 6900255 | Suppression of aqueous viscosity of nonionic associative thickeners A composition is composed of a hydrophobically modified aminoplast polyether or hydrophobically modified non-urethane polyethers with a viscosity suppressing agent of cyclodextrins or derivatives thereof. A method for improving the pumpability and pourability of aqu... | 05/31/2005 |
| 6890872 | Fibers comprising starch and biodegradable polymers Environmentally degradable finely attenuated fibers produced by melt spinning a composition comprising destructurized starch, a biodegradable thermoplastic polymer, and a plasticizer are disclosed. The present invention is also directed to highly attenuated fibers c... | 05/10/2005 |
| 6881300 | Sizing agent and recording paper comprising sizing agent A recording paper coated or impregnated with a sizing agent containing a water-soluble soybean polysaccharide as an indispensable component, and optionally a cationic polymer and a surfactant, preferably a nonionic surfactant having HLB of 5-15. The water-soluble so... | 04/19/2005 |
| 6869989 | Method of modifying components present in cashew nut shell liquid Disclosed is a process for modifying cashew nut shell liquid (CNSL) which involves the steps of subjecting the CNSL to ozonolysis to form ozonolysis reaction products, followed by reduction of the ozonolysis reaction products to give a mixture of phenolic components... | 03/22/2005 |
| 6855763 | Method of dispersing an insoluble material in an aqueous solution and an agricultural formulation A novel agricultural formulation includes at least one finely solid water-insoluble material and at least one novel dispersant containing a polymer synthesized from first and second comonomers. The first comonomer is an α,β-unsaturated oxyacid or anhydride, and th... | 02/15/2005 |
| 6855753 | Acoustical tile containing wet-strength resin Disclosed is an acoustical tile composition in which the conventional starch binder is replaced by a wet-strength resin, such as a polyamine epichlorohydrin resin, can be fabricated into ceiling tiles and panels using conventional water felting processes and equipme... | 02/15/2005 |
| 6849676 | Antistatic polyurethane elastic fiber and material for producing the same Inorganic salts are generated in the production process of metal salts, such as sulfonates, sulfates and phosphates. When such metal salts containing inorganic salts are added as an antistatic agent to a polymer for producing polyurethane fiber, the inorganic salts ... | 02/01/2005 |
| 6846861 | Pleasantly fragrant process for stabilizing halogen-containing polymers A pleasant fragrance is imparted to the stabilizatiin of a halogen-containing polymer by the use of an organotin mercaptoalkyl heptanoate, and, optionally, up to about 50%, on an equivalents basis, of a sulfide thereof as the stabilizer. A mixture of the heptanoate ... | 01/25/2005 |
| 6831123 | Ionomeric polyester compositions containing organoclays, and method Resinous compositions are disclosed which comprise at least one ionomeric polyester and at least one organoclay. Also a method is disclosed for improving the modulus properties of a resinous composition comprising at least one organoclay, the method comprising the s... | 12/14/2004 |
| 6820738 | Intermediate transfer member and image forming apparatus having the same The present invention relates to an intermediate transfer member having a polyimide resin film containing oxidized carbon black; and an image forming apparatus comprising an intermediate transfer member having a polyimide resin film containing oxidized carbon black.... | 11/23/2004 |
| 6809132 | Suppression of aqueous viscosity of associating polyacetal-polyethers A composition is composed of a hydrophobically modified polyacetal-polyether (HM-PAPE) or comb hydrophobically modified polyacetal-polyether (comb HM-PAPE) and a viscosity suppressing agent of cyclodextrins or derivatives thereof. A method for improving the pumpabil... | 10/26/2004 |
| 6809142 | Pressure sensitive sealant composition and method of sealing by using same The invention relates to a pressure sensitive sealant composition for sealing a clearance between a lamp unit housing and a vehicle body panel of an automotive vehicle. The pressure sensitive sealant composition includes (a) 10-40 wt % of a component A that is at le... | 10/26/2004 |
| 6797759 | Wide-gap filler material This invention relates to a composition for repairing metallic articles which in its initial state is in the form of an adhesive, self-supporting putty, capable of being molded including 5-15% by weight of a sacrificial binder containing at least one acrylic resin a... | 09/28/2004 |
| 6794446 | Water-borne urethane resin composition for forming microporous layer, method of producing fibrous sheet-like composite, and artificial leather An object of the present invention is to provide a water-borne urethane resin composition for forming a microporous layer, which is suited for use in a fibrous material substrate, especially an artificial leather, and which has well-defined heat-sensitive coagulatio... | 09/21/2004 |
| 6790883 | Composition for polishing pad and polishing pad using the same An object of the invention is to provide a polishing pad having the excellent slurry retaining properties and the large removal rate and a composition for a polishing pad which can form such the polishing pad. A composition for polishing pad of the invention is comp... | 09/14/2004 |
| 6780903 | Process for the preparation of polymer dispersions The invention relates to a new process for preparing polymer dispersions. According to the invention, a mixture is first formed of a polymer component, a plasticizer, dispersion auxiliaries and water, the mixture is then heated to approximately 20 to 100° C. in ord... | 08/24/2004 |
| 6780909 | Coating composition having low volatile organic content The coating composition of the invention includes a polymer, especially an acrylic polymer, having hydroxyl and/or primary carbamate functionality; a water-miscible organic solvent; a low hydrogen bonding oxygenated solvent; and water that is emulsified in the organ... | 08/24/2004 |
| 6780917 | Aromatic polycarbonate resin composition An aromatic polycarbonate resin composition comprising: 100 parts by weight of a resin component consisting of (1) 50 to 100 wt % of an aromatic polycarbonate resin (component A) and (2) 0 to 50 wt % of at least one thermoplastic resin (component B) selected ... | 08/24/2004 |
| 6777465 | Tackifier composition A tackifier utilizing a synthetic polymer of polyacrylamide, polyacrylate, or a co-polymer of acrylamide or acrylate, combined with a natural organic material. A cross-linking agent is also employed to cross-link the synthetic polymer to the natural organic material... | 08/17/2004 |
| 6777475 | Resin composition improved in low-temperature impact resistance A resin composition of the invention includes a thermoplastic elastomer and a glycol or its derivative. Polyamide- or polyester-based thermoplastic elastomers, for example, can be used as the thermoplastic elastomer. The soft segment of the thermoplastic elastomer m... | 08/17/2004 |
| 6765051 | Phenol resin forming material for pulley used in motor vehicles and phenol resin pulley for motor vehicles A phenol resin composition for forming pulleys used in motor vehicles is disclosed. The composition comprises 35 to 45 wt % of resol, 35 to 45 wt % of glass fiber, 5 to 15 wt % of one or more inorganic powders selected from the group consisting of calcium carbonate,... | 07/20/2004 |
| 6756454 | Process for reducing the odor of vinylaromatic-1,3-diene copolymer dispersions stabilized by protective colloids The invention relates to a method for reducing odor emissions of aqueous aromatic vinyl-1,3-diene-copolymer dispersions which have been stabilized with a protective colloid. The invention also relates to redispersion powders obtained by drying said dispersions. This... | 06/29/2004 |
| 6753361 | Compositions for producing moldings from finely divided materials The present invention relates to the use of compositions comprising reaction products of low molecular mass dicarboxylic or tricarboxylic acids with ammonia to produce moldings comprising finely divided materials. ... | 06/22/2004 |
| 6740695 | Flame resistant polycarbonate/ABS plastic molding materials The present invention relates to polycarbonate/ABS moulding compositions with incorporated phosphazenes which exhibit excellent flame resistance and very good processing characteristics, wherein the graft polymer is produced by bulk, solution or bulk/suspension poly... | 05/25/2004 |
