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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Hellner, Mark


Primary examiner statistics: 2430 patents; average approval time: 2429 days
Assistant examiner statistics: 271 patents; average approval time: 920 days

Patents as Primary Examiner

1                      
NumberTitleIssue Date
8189256Gain equalizer, optical amplifier, loss compensation method, and optical amplification method
A gain equalizer for compensation a variation of intensity among a plurality of optical signals each including a different wavelength in a wavelength multiplexed optical signal includes an input part for receiving the wavelength multiplexed optical signal, an output...
05/29/2012
8190347Method and apparatus for controlling anteroposterior acceleration of a vehicle
A control apparatus controlling anteroposterior acceleration of a vehicle by controlling a motive power generation apparatus mounted on the vehicle, which is also provided with a staged transmission apparatus that operates on gear ratios. The motive power generation...
05/29/2012
8189257Optimized cascaded raman fiber-based laser source for high efficiency mid-infrared spectral generation
A laser structure is provided that includes a pulsed source producing a pulsed signal having a low spontaneous noise component to its spectral output and a pulse-shape that is optimally flat. Also, the laser structure includes one or more optical fiber structures re...
05/29/2012
8184362Phase control and locking method for coherently combining high-gain multi-stage fiber amplifiers
Presented is a method and system for phase locking a multi-stage parallel fiber amplifier. The method comprises receiving a signal beam from a first stage, in one path of the multi-stage fiber amplifier, onto a fiber that is pumped to produce a saturated signal beam...
05/22/2012
8184361Integrated spectral and all-fiber coherent beam combination
A fiber laser amplifier system including a plurality of master oscillators each generating a signal beam at a different wavelength. A splitter is provided for each master oscillator that splits the signal beam into a plurality of fiber beams where a separate fiber b...
05/22/2012
8184363All-fiber integrated high power coherent beam combination
A fiber laser amplifier system including a master oscillator that generates a signal beam. A splitter splits the signal beam into a plurality of fiber beams where a separate fiber beam is sent to a fiber amplifier for amplifying the fiber beam. A tapered fiber bundl...
05/22/2012
8184502Rock physics model for simulating seismic response in layered fractured rocks
Method for modeling anisotropic elastic properties of a subsurface region comprising mixed fractured rocks and other geological bodies. P-wave and fast and slow S-wave logs are obtained, and an anisotropic rock physics model of the subsurface region is developed (
05/22/2012
8185209Methods to extend vision to infrared wavelengths
In a method for visualizing an object under conditions of low ambient light, the object to be visualized is exposed to incident electromagnetic radiation having a wavelength greater than what can normally be seen by the naked eye. Light reflected from the object is ...
05/22/2012
8180506Flight management computer with consideration of approach speed constraint
The flight management computer discloses and carried onboard an aircraft can be programmed with a newly apparent speed constraint while it ensures the guidance of the aircraft in the course of a landing runway approach. It then takes account of the speed constraint ...
05/15/2012
8180502Apparatus and program for navigation
A navigation apparatus defines a detection area for detecting a weather phenomenon as a predetermined range around a travel route that is designated as an area setting object. By referring to weather information acquired from external sources through communication, ...
05/15/2012
8180550Slip suppression control system for vehicle
A slip suppression control system for a vehicle comprises a monitored value detecting device for detecting a monitored value corresponding to a difference between a rotational speed of a front wheel of the vehicle and a rotational speed of a rear wheel of the vehicl...
05/15/2012
8175781Torque converter control for variable valve lift powertrain systems
A control system for a powertrain of a vehicle includes a torque module and a damping control module. The torque module determines a first output torque and a second output torque of the engine. The second output torque is determined after the first output torque. T...
05/08/2012
8174759Apparatus for gain control in optical amplifiers
The invention relates to an apparatus for dynamically controlling the gain of an optically pumped optical amplifier, and the optical amplifier including such apparatus, which utilizes a multiplying digital to analog converter to implement a digitally adjustable anal...
05/08/2012
8175802Adaptive route guidance based on preferences
Adaptive route guidance can include analyzing route progressions associated with one or more routes based on multiple user preferences. The adaptive route guidance can provide one or more preferred routes based on the user preferences including those derived from hi...
05/08/2012
8174757Wavelength determining apparatus, method and program for thin film thickness monitoring light
A multi-layer optical thin film filter comprising plural deposited optical thin films, wherein optical thin film thickness for each of said optical thin films has a predetermined wavelength spectrum in a predetermined gain equalization band and a predetermined wavel...
05/08/2012
8174926Method for wavefield separation for dual-sensor data using kirchhoff-type datuming and migration
A first weighted integral operator is applied to dual-sensor data to extrapolate the dual-sensor data to a first position above an acquisition surface, generating extrapolated data. A second weighted integral operator is applied to the extrapolated data to extrapola...
05/08/2012
8170758System and method for changing values stored in memory that relate to the operation of an automatic transmission
An automatic transmission may be coupled to an internal combustion engine. A shift selector may be coupled to the transmission and may have a plurality of user selectable inputs for controlling operation of the transmission that are electrically connected to a contr...
05/01/2012
8170731System and method for detecting reflection with a mobile sensor platform
Systems and methods for planning and executing a search route by a mobile sensor platform for detecting reflection are disclosed. The search route of the mobile sensor platform is based on the angle of a radiation source relative to the ground in a search area. Whil...
05/01/2012
8165757Apparatus for implementing interlock of electric power steering system
An apparatus for implementing interlock of an electric power steering system is disclosed. The interlock apparatus can generate the output torque current value for achieving the steering system interlock with current values of two phases and the rectifying positiona...
04/24/2012
8165774Cruise control interaction with deceleration fuel cutoff
A vehicle control system includes a sensor that generates a vehicle speed signal. A cruise control system generates a cruise control signal to maintain a vehicle at a target speed. A control module compares the vehicle speed signal to the target speed signal. The co...
04/24/2012
8165777Method to compensate for transmission spin loss for a hybrid powertrain system
A powertrain system includes an engine coupled to an input member of a hybrid transmission. The hybrid transmission is operative to transmit torque between the input member and a torque generating machine and an output member. A method for controlling the powertrain...
04/24/2012
8164826Multi-stage optical amplifier and method of controlling the same
The present invention provides a multi-stage optical amplifier including a high SN ratio and a method of controlling the same. A multi-stage optical amplifier is configured such that the gain of an amplifying unit in a first stage is greater than that of an amplifyi...
04/24/2012
8165794Positioning apparatus and positioning method
A positioning method includes performing a first positioning by carrying out information communication with an external part of an positioning apparatus to obtain a first information indicating a position of an object to which the method is applied, displaying a fir...
04/24/2012
8165752Steering system of a motor vehicle
A steering system of a motor vehicle has a steering wheel which engages a steering rack via a steering pinion of a steering column. A steering torque is exerted by a driver on the steering rack via the steering wheel. A steering torque assistance unit is provided an...
04/24/2012
8165795Hybrid inertial navigation system based on a kinematic model
The invention concerns a method for improving determination of inertial navigation parameters (1) of a carrier (1) moving along modelizable kinematic movement components, the method including the following steps: (a) selecting, taking into account a ki...
04/24/2012
8160815Navigation device and method for informational screen display
A method and device are disclosed for navigation. In at least one embodiment, the method includes displaying a plurality of selectable point of interest entries on an integrated input and display of a navigation device; and displaying, upon receipt of an indication ...
04/17/2012
8154950Method for displaying geologic stress information and its application to geologic interpretation
A method for displaying geologic stress includes determining magnitudes and directions of principal stresses at at least one a selected location. An analog symbol is generated for each magnitude and direction of the principal stresses. The analog symbols include a m...
04/10/2012
8155821Vacuum brake booster and method for the operation thereof
A vacuum brake booster and a method of operation of a vacuum brake booster of a vehicle brake system is disclosed. The vacuum brake booster includes a housing subdivided into at least one vacuum chamber and at least one working chamber. The vacuum chamber is connect...
04/10/2012
8155820Method, apparatus and computer program product for predicting and avoiding a fault
A method, apparatus and computer program product are provided to not only predict an impending fault, but also to avoid the occurrence of the fault such that continued operations are permitted with a reduced likelihood of the occurrence of the fault. In this regard,...
04/10/2012
8150595Method for torque management in a hybrid vehicle equipped with active fuel management
A control method for a hybrid powerplant includes receiving a pre-transition signal, and selectively adjusting a combustion torque of an engine of the powerplant between a first torque value and a second torque value prior to a deactivation transition period based o...
04/03/2012
8150613Technique for detecting shifted cargo
A technique for determining shifted cargo on a vehicle is described. A method realization of this technique comprises the steps of acquiring data from a positional sensor and determining a change in a balance of loads upon wheels of the vehicle. Shifted cargo is det...
04/03/2012
8149502Cladding-pumped evanescent gain optical fiber
A cladding-pumped gain optical fiber is provided. The cladding-pumped gain optical fiber includes a core transmitting a signal light; a first cladding covering the core and having an optical-gain dopant; a second cladding covering the first cladding for transmitting...
04/03/2012
8149503Reflective semiconductor optical amplifier and optical signal processing method using the same
Provided are a semiconductor optical amplifier and an optical signal processing method using the same. The reflective semiconductor optical amplifier includes: an optical signal amplification region operating to allow a downward optical signal incident from the exte...
04/03/2012
8145381Transmitting data of a telematics terminal
Data of a telematics terminal is transmitted through an apparatus including a multimedia player, an audio interface, an embedded system, and a switch operatively connected between the audio interface and the embedded system. The multimedia player is configured to ge...
03/27/2012
8145418Systems and methods for improving magnetic heading output from an inertial navigation system
Systems and methods for determining magnetic heading information for a vehicle. In one example, the system identifies at least one polar exclusion area based on predefined rate-of-change of magnetic variation (magvar). Locally stored magvar information is retrieved ...
03/27/2012
8145371Dynamic control system for a marine vessel
A dynamic control system for a marine vessel having two or more waterjet units as the primary propulsion system of the vessel, for maintaining vessel position or velocity when in a dynamic control mode, comprises a position or velocity indicator to indicate vessel p...
03/27/2012
8145373Method and apparatus for programming parameters of a power driven wheelchair for a plurality of drive settings
A method of programming parameters of a power driven wheelchair for a plurality of drive modes comprises: displaying a menu image on an interactive display screen, the menu image including settings of a plurality of wheelchair parameters for a plurality of drive mod...
03/27/2012
8145374Methods and systems for dynamically controlling hill rollback of an electric vehicle
A method for dynamically controlling rollback in an electric vehicle having a motor for providing motive power to the electric vehicle and a shift lever for selecting either forward or reverse motion of the vehicle includes determining if the electric vehicle is mov...
03/27/2012
8139287Amplification of energy beams by passage through an imploding liner
Apparatus and methods are disclosed for amplifying an energy beam such as a beam of laser light or a charged particle beam. An exemplary method includes providing a liner having a first end, a second end, a liner axis, and a lumen extending along the liner axis and ...
03/20/2012
8140266Vehicle positioning information updating system
Based on positioning accuracy of an own vehicle required for appropriately carrying out assistance control carried out according to a position of the own vehicle, an execution condition for map matching correcting the position of the own vehicle is set. Specifically...
03/20/2012
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