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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 4180468 | Disubstituted aliphatic carboxylamidoamines as well as detergents and toiletry compositions containing same Disubstituted aliphatic carboxylamidoamines of the general formula: ##STR1## wherein R stands for an aliphatic hydrocarbyl group with 7-17 carbon atoms and M for a hydrogen atom or an alkali metal atom. Detergents and toiletry compositions incorporat... | 12/25/1979 |
| 4161483 | Hydrogenation process A process for partially and selectively hydrogenating a natural oil is disclosed which comprises the step of treating said natural oil in the presence of a nickel catalyst and such an amount of an organic nitrogen-containing basic compound which is equiva... | 07/17/1979 |
| 4157335 | Fat recovery system A fat recovery system for hide fleshings and trimmings is disclosed having a grinder for comminuting the fleshings and trimmings, the same being oriented to deliver its parts into a cooker having a steam jacket tube with an interior screw conveyor. After ... | 06/05/1979 |
| 4147708 | Preparation of carotenoids using a π-allyl complex A novel procedure for the preparation of carotenoids, particularly vitamin A, employing π-allyl transition metal complexes. Novel carotenoid intermediates are also disclosed.... | 04/03/1979 |
| 4134905 | Trans acid restricted hard butters A non-fractionated, partially hydrogenated, non-lauric glyceride oil product suitable as a hard butter is made by hydrogenating the oil with copper-chromite catalyst to an Iodine Value of about 100-110 followed by hydrogenation with a conventional hydroge... | 01/16/1979 |
| 4124608 | Preparation of 2-oxoalkanoic acids 2-oxoalkanoic acids are prepared by contacting an alpha-nitroketone with an alkanoic acid anhydride, such as acetic anhydride, and a tertiary amine, such as pyridine, thereby forming a 2-alkanoyloxy-2-alkenoic acid and thereafter hydrolyzing the alkenoic ... | 11/07/1978 |
| 4124617 | Process for preparing unsaturated aliphatic esters from aliphatic dienes This invention relates to the selective production of fatty acid derivatives from aliphatic diene substrates, such as 1,3-butadiene, in the presence of dual-function homogeneous palladium complexes and certain classes of organic tertiary nitrogen bases.... | 11/07/1978 |
| 4122104 | Process for extracting oils from oil containing raw materials Apparatus for extraction of oils or fats from oil containing seeds by initially reducing the material size by means of crushing rollers, thereafter heating the material, pressing same in a rotopress having a pressing chamber with decreasing cross section ... | 10/24/1978 |
| 4119648 | Thromboxane B aldehyde intermediates The present specification provides novel intermediates and novel processes for the synthesis of various side chain and skeletal analogs of Thromboxane B2 (11ଲ-homo-11-oxa-PGF). These analogs are particularly and e... | 10/10/1978 |
| 4119649 | ω-Aryl-9-deoxy-9-methylene-PGF-type compounds This invention comprises certain analogs PGE or 11-deoxy-PGE compounds in which the carbonyl at C-9 is replaced by methylene. Also provided in this invention, are novel chemical processes and novel chemical intermediates useful in the preparation of the a... | 10/10/1978 |
| 4118405 | Method of producing an acylated derivative of an epoxy fatty acid ester or epoxy natural oil An improved method of producing an acylated derivative of an epoxy fatty acid ester or epoxy natural oil, by reacting the epoxy fatty acid ester or epoxy natural oil with a vinyl aliphatic monocarboxylic acid in contact with a catalyst, a polymerization i... | 10/03/1978 |
| 4118406 | Process for preparing cis-olefins A process for preparing cis-olefins of the formula ##STR1## where R ia alkyl or alkenyl and R1 is alkyl and alkenyl, both optionally substituted by hydroxy, carbalkoxy or acyloxy, which comprises an ylide solution of the compound R--CH | 10/03/1978 |
| 4116987 | Method of hydroxylation A process for the production of alcohols and esters comprises hydroxylating a saturated hydrocarbon at between about 20° and about 130° C. with an oxygenated amine. The amine may be a hydroxylated secondary amine or an oxide of a tertiary amine. The rea... | 09/26/1978 |
| 4116955 | Inclusion complex compound, process for its production, and method for its use An inclusion complex compound comprising (a) meta-cyclophane and (b) a trans-terpenoid of the formula ##STR1## wherein n is an integer of 1 to 9; A1 and A2 each represent (1) a hydrogen atom, (2) a halogen atom, (3) an inorganic... | 09/26/1978 |
| 4116986 | Process for sulfating fatty alkanolamides The process for sulfating fatty alkanolamides prepared from the reaction of fatty acids and esters with low molecular weight alkanolamines is improved by adding about 5 to 15% by weight of a low molecular weight alcohol to the fatty alkanolamide and consu... | 09/26/1978 |
| 4115415 | Process for the production of alkylene glycol ether ester of organic carboxylic acid A process for the production of an alkylene glycol ether ester of an organic carboxylic acid which comprises the step of reacting an alkylene oxide with an ester of organic carboxylic acid in accordance with the following reaction equation: ##STR1## ... | 09/19/1978 |
| 4113752 | Method for refining of palm oils This invention relates to a method for the refining of palm type oils such as palm oil and other similar natural oils including palm kernel oil, coconut oil, and the like. The method includes adding a small quantity of phosphoric acid to a crude palm type... | 09/12/1978 |
| 4111834 | Process for preparing a transition metal compound and it's use as a component in an olefin polymerization catalyst A solid compound of a transition metal is ground in the presence of aluminium chloride, titanium tetrachloride and at least one organo-Lewis Base compound. The transition metal compound is typically titanium trichloride. The Lewis Base compound is an orga... | 09/05/1978 |
| 4111961 | Silicon ester of carboxylic acid A synthesis of 2,6,10-trimethyl-undecan-1-ol, an intermediate for producing vitamin E, from methacrolein, crotonaldehyde, ଲ-hydroxy-isobutyric acid including intermediates in this synthesis.... | 09/05/1978 |
| 4110358 | Ampholytic quaternary ammonium compounds and methods for their preparation Ampholytic quaternary ammonium compounds according to the formula: ##STR1## where R, R1 and R2 each is an alkyl group containing a carbon chain of from 1 to 22 carbon atoms, R3 is H, CH3 or CH3 C... | 08/29/1978 |
| 4108879 | Hard butter A hard butter is prepared from a selective hydrogenation-isomerization product of a palm olein and a vegetable oil or fat other than palm oil.... | 08/22/1978 |
| 4108880 | Esters of retinoic acid Esters and amides of all-trans-retinoic acid are disclosed which are useful for their ultraviolet (UV) absorption properties.... | 08/22/1978 |
| 4107192 | Antimicrobial esters of allphatic diols New mixed esters of diols having one hydroxyl group esterified with benzoic acid and the other esterified with various saturated or unsaturated aliphatic acids or aromatic acids other than benzoic are found to have antimicrobial activity against several p... | 08/15/1978 |
| 4107190 | Novel compounds of 9-phenyl-3,7-dimethyl-2,4,6,8-nonatetraenamide Novel 9-substituted phenyl-3,7-dimethyl-nona-2,4,6,8-tetraene derivatives useful as anti-tumor agents.... | 08/15/1978 |
| 4107183 | Synthesis of optically active carboxylic acid esters A synthesis of 2,6,10-trimethyl-undecan-1-ol, an intermediate for producing vitamin E, from methacrolein, crotonaldehyde, ଲ-hydroxy-isobutyric acid including intermediates in this synthesis.... | 08/15/1978 |
| 4107193 | Polyprenyl carboxylic acid compound A polyprenyl carboxylic acid compound represented by the following general formula: ##STR1## wherein R stands for a hydrogen atom or an alkyl, alkenyl, cycloalkyl or aryl group, and n is an integer of 6 to 11. This compound is effective to treat... | 08/15/1978 |
| 4105681 | 9-Phenyl 5,6-dimethyl-nona-2,4,6,8-tetraeonic acid compounds Novel 9-phenyl 5,6-dimethyl-nona-2,4,6,8-tetraenoic acid,-tetraenal or tetraenol derivatives useful as anti-tumor agents.... | 08/08/1978 |
| 4104287 | 4-M,M'-Di-t-butyl-p-hydroxyphenyl) butyl-2 compounds Novel 4-(m,m'-di-t-butyl-p-hydroxyphenyl)-butyl-2 compounds which are intermediates in the manufacture of dyes, pesticides and plastics auxiliaries, particularly stabilizers for polyolefins and polyamides. When molten, they form specific solvents for alky... | 08/01/1978 |
| 4104288 | Method for producing hard butter fraction from shea fat A method for producing a hard butter fraction useful as a cacao butter substitute from a shea fat by fractionation thereof, which comprises dissolving the shea fat in a low-polar solvent: n-hexane and separating the gummy unsaponifiable substances (gums) ... | 08/01/1978 |
| 4102909 | Optically active esters and amides Asymmetric synthesis of optically active 3,7,11-trimethyl-dodecan-1-ol, an intermediate for producing optically active vitamin E, from isovaleraldehyde or prenal including intermediates in this synthesis.... | 07/25/1978 |
| 4102813 | Catalyst for purifying exhaust gases A catalyst for purifying exhaust gases, comprising a carrier composed mainly of active alumina, containing near its surface a component to promote the transformation of active alumina to -alumina when said carrier is subjected to a heat treatment i... | 07/25/1978 |
| 4101563 | Process for refining crude oil An improved process for the refining of crude oil selected from the group of fats, animal and vegetable oils. The crude oil is reacted with aqueous alkali to produce a treated oil with reduced acidic content but containing finely dispersed, liquid-state a... | 07/18/1978 |
| 4101562 | Treatment of saponified synthetic fatty acids Unsaponifiable material is extracted from saponified synthetic fatty acids by treatment with a chlorinated hydrocarbon. The treatment is performed above about 70° C at a pressure sufficient to ensure the hydrocarbon does not boil. The reactants settle in... | 07/18/1978 |
| 4100181 | Process for obtaining free fatty acids from soap stock Substantial benefits and economies are realized in a process for obtaining free fatty acids from soap stock by first acidulating the soap stock to liberate fatty acids from the soap present, separating the resulting first acid oil and aqueous saline phase... | 07/11/1978 |
| 4098818 | Process for making carboxyalkylated alkyl polyether surfactants with narrow polyethoxy chain distribution Improved process for making carboxyalkylated alkyl polyether surfactants with narrow polyethoxy chain distributions using approximately equimolar ratios of alcohol and alkali metal or alkali metal hydride catalyst. The products are useful in making improv... | 07/04/1978 |
| 4097503 | Phosphatidyl phosphonium hydroxide compounds Novel synthetic phosphatidyl phosphonium hydroxide compounds are prepared which have a hydrophobic/hydrophilic balance different from the natural phosphatidylcholine, which alterations are carried out by changes in the quaternary phosphonium polar group t... | 06/27/1978 |
| 4097502 | Phosphatidyl sulfonium hydroxide compounds Novel synthetic phosphatidyl sulfonium hydroxide compounds are prepared which have a hydrophobic/hydrophilic balance different from the natural phosphatidylcholine, which alterations are carried out by changes in the sulfonium polar group to provide diffe... | 06/27/1978 |
| 4097507 | Process for separating straight and branched chain soaps and their acids The present invention relates to a process for separating straight and branched chain soaps and their acids comprising adding to a solution of said soaps a water-soluble lithium compound in at least an amount stoichiometrically sufficient to convert the s... | 06/27/1978 |
| 4097504 | 11,12-Secoprostaglandins This invention relates to 11,12-secoprostaglandins and processes for their manufacture. These compounds have prostaglandin-like biological activity and are particularly useful as renal vasodilators, for the treatment of hypertension, for the prevention of... | 06/27/1978 |
| 4097498 | Process for preparing maleic anhydride from C4 hydrocarbons A vapor phase process for converting normal C4 hydrocarbons to maleic anhydride using novel catalyst compositions comprising as components vanadium, phosphorus, an element selected from the group of U, W, or a mixture of elements from the group... | 06/27/1978 |
