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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Westin, Edward P.


Primary examiner statistics: 3216 patents; average approval time: 685 days
Assistant examiner statistics: 289 patents; average approval time: 810 days

Patents as Primary Examiner

1                      
NumberTitleIssue Date
6353216Confocal measurement and diagnostic system
A confocal optical system is disclosed that utilizes fiber optic components in its construction. The system includes a light source, two detection units, an aperture and an optical element all optically coupled to a fiber optic coupler via optical fibers....
03/05/2002
6232609Glucose monitoring apparatus and method using laser-induced emission spectroscopy
A glucose monitor, and related method, determines the concentration of glucose in a sample with water, using a predictive regression model. The glucose monitor illuminates the sample with ultraviolet excitation light that induces the water and any glucose...
05/15/2001
6222186Power-modulated inductively coupled plasma spectrometry
A technique that modulates the power of a inductively coupled plasma (ICP) according to the operative modes of a spectrometer. An analytical apparatus of the present invention contains an inductively coupled plasma generator (ICPG) and a spectrometer. The...
04/24/2001
6211506Method and apparatus for electro-optically determining the dimension, location and attitude of objects
A method and apparatus for optically determining the dimension of part surfaces. Particular embodiments describe optical triangulation based coordinate measurement machines capable of accurate measurement of complex surfaces, such as gear teeth and turbin...
04/03/2001
6153881Fire detector and housing
A process and system for flame detection includes a microprocessor-controlled detector with at least three sensors. A wide band infrared sensor is used as the primary detector, with near band and visible band sensors serving to detect false-alarm energy f...
11/28/2000
6150661Gas spectroscopy
An absorption spectroscopy device for determining the concentration of a gas (such as oxygen) in a sample cell includes a neutral density absorber or a quarter wave plate. Laser radiation from a laser diode passes through the neutral density absorber or t...
11/21/2000
6147354Universal cold-cathode type ion source with closed-loop electron drifting and adjustable ionization gap
A universal cold-cathode type ion source with closed-loop electron drifting and with ion-beam propagation direction perpendicular to the plane of electron drifting is intended for uniformly treating stationary or moveable objects. Treatment procedures inc...
11/14/2000
6137244Horizontal deviation correction circuit and method for a television set
The present invention relates to a method for correction of the horizontal scanning current of a cathode-ray tube based on a modulation of this scanning current by a substantially parabolic signal at the image frame frequency, obtained by a squaring of a ...
10/24/2000
6133563Sensor cell having a soft saturation circuit
A method for providing an improved active pixel sensor cell having a soft-saturation circuit. The method includes providing a pixel node and a photodiode coupled to the pixel node. The photodiode receives light and converts the light into an electrical si...
10/17/2000
6118124Electromagnetic and nuclear radiation detector using micromechanical sensors
Electromagnetic and nuclear radiation is detected by micromechanical sensors that can be coated with various interactive materials. As the micromechanical sensors absorb radiation, the sensors bend and/or undergo a shift in resonance characteristics. The ...
09/12/2000
6118113Focusing mirror control system and method for adjusting same
The present invention is a system and method to quickly and accurately measure the luminance and luminance distribution of a light on the surface of an object so that the position of the focusing reflectors in the projector can be adjusted to obtain the b...
09/12/2000
6114685Solid-state radiation detector having a charge transfer device
A solid-state radiation detecting device comprises an insulation layer having a pair of opposed surfaces. First and second single crystal silicon semiconductors are disposed on respective ones of the opposed surfaces of the insulating layer. A photoelectr...
09/05/2000
6114687Dosimeter device and method
A device and method permits detecting, measuring, and recording the intensity of radiation corresponding to a green plant's photoactive spectrum striking a selected site, and utilizing such information alphanumerically and graphically displaying the photo...
09/05/2000
6111256Infrared motion detection signal sampler
The digital sampler circuit processes an output signal from a high gain analog amplifier having as input an infrared motion detector output signal and a negative low pass filtered feedback signal. The amplifier output signal is a substantially square puls...
08/29/2000
6108138Optical beam shaper, and radiation source unit and scanning device including said beam shaper
An optical beam shaper (10) for converting a radiation beam (5, 6, 7, 8) having an elliptical cross-section into a beam (9) having a more circular cross-section is described. This element (10) has a cylindrical entrance surface (12) and a toroidal exit su...
08/22/2000
6104024Housing, preferably external rearview mirror for vehicles especially motor vehicles
A housing is provided that has a receiving body for at least one optical sensing device and at least one hollow and air-tight window body for allowing passage of signals to and from the sensing device. The hollow and air-tight window body eliminates conde...
08/15/2000
6097163Electron beam deflection apparatus using an auxiliary deflection coil and a compensation coil
An apparatus for electron beam deflection in a cathode ray tube, in particular in a picture tube of a television set, comprises a deflection coil arrangement for horizontal and vertical deflection of the electron beam, an auxiliary deflection coil arrange...
08/01/2000
6097034Radiation source assembly and transducer for analyzing gases or other substances
A radiation source assembly and transducer incorporating same are suitable for use in measuring spectral absorption properties of a substance to be analyzed, such as a gas. The radiation source assembly has an optical axis. A measuring radiation source pr...
08/01/2000
6093925Reel sensor and start/finish end detecting device
In a reel sensor for a start/finish and detecting device in which a light from a light-emitting element is radiated into an incident light window formed in a video cassette and a start/finish end of a video tape is detected based on an intensity of a ligh...
07/25/2000
6087660Night vision device and method
A night vision device (NVD) includes a control circuit having an acceleration-responsive switch. When the NVD is in a generally horizontal use position, the acceleration-responsive switch enables a circuit allowing voltage to be applied to an image intens...
07/11/2000
6087789Hybrid bridge magnetic deflection amplifier
A magnetic deflection amplifier implemented using a linear amplifier connected to a first side of a deflection coil and a three pole switch connected to a second side of the deflection coil. The three pole switch connects the coil to ground during the act...
07/11/2000
6087655Fiber grating encoders and methods for fabricating the same
Very long linear large diameter rotational, and arbitrary shape conformal fiber encoders are suggested. These devices are based on detection of non-zeroth diffraction order or interference pattern of selected diffraction orders from the fiber grating. Rel...
07/11/2000
6084723Exposure apparatus
The present invention relates to an exposure apparatus having a high-performance projection optical system having a relatively large numerical aperture and achieving bitelecentricity and superior correction of aberrations, particularly distortion, in a ve...
07/04/2000
6084231Closed-loop, daylight-sensing, automatic window-covering system insensitive to radiant spectrum produced by gaseous-discharge lamps
A system for automatic regulation of daylight admitted by a window in the presence of artificial illumination produced by a high-efficiency (e.g., fluorescent-type) electric lamp. A preferred embodiment, adaptive window covering system 10, consists of an ...
07/04/2000
6081079Horizontal deflection drive circuit using a plurality of FETs
A horizontal deflection drive circuit using a plurality of FETs is provided, which includes a base drive current supply for receiving an oscillation pulse in a low level generated by an oscillation element, to perform switching operation, a P-channel FET ...
06/27/2000
6078045Process for analysis of a sample
In a secondary ion mass spectrometry (SIMS) method for analysis of a sample, in a first process step, the kinetic energy of the emitted primary ions emitted by a primary ion source (2) is set to a relatively low value, so that the surface of the sample (1...
06/20/2000
6078047Method and apparatus for terahertz tomographic imaging
Providing a compositional image of an object in real time is accomplished by illuminating the object with a waveform comprising pulses of electromagnetic radiation in the terahertz frequency range and measuring the relative time delays of pulses reflected...
06/20/2000
6078050Fire detector with event recordation
A process and system for flame detection includes a microprocessor-controlled detector with at least three sensors. A wide band infrared sensor is used as the primary detector, with near band and visible band sensors serving to detect false-alarm energy f...
06/20/2000
6078151Simple dynamic focus circuit having saw wave generating circuits
In a dynamic focus circuit for a CRT, a first saw wave generating circuit generates a first saw wave signal in reponse to a horizontal synchronization signal, and a first amplifier amplifies the first saw wave signal with a first gain. Also, a first diffe...
06/20/2000
6072172Method and apparatus for detecting packages in carton
A method and apparatus for confirming the presence of contact lens packages in a secondary carton is disclosed, where a sensor that detects the presence or absence of metallic lidstock of the packages through the secondary carton....
06/06/2000
6072177Gamma camera for PET and SPECT studies
A gamma camera is modified to perform PET studies as well as SPECT studies by utilization of the camera's SPECT electronics to likewise generate triggering pulse signals for photons indicative of a positron annihilation event which are corrected, on a bun...
06/06/2000
6069353Polymer photodetector having resonant wavelength control function
A polymer photodetector includes a resonant wavelength controller which resonates an optical beam with a particular wavelength only from the incident optical beam received thereinto through the rear surface of the reflection layer, so as to selectively de...
05/30/2000
6069350Solid state imaging device and method of manufacturing the same
In a solid state imaging device having light receiving sections arranged in horizontal and vertical directions with different pitches, an on-chip micro-lens having a focusing efficiency optimized in both horizontal and vertical directions is formed. The s...
05/30/2000
6066843Light discriminator for a thermostat
A thermostat for controlling the actuation of a heating, ventilation and air conditioning system includes a light discriminator that determines the occupancy of an occupancy space by sensing the presence of artificial light and adjusts the temperature set...
05/23/2000
6066844Optical receiver with integrated variable attenuator
An optical assembly for detecting an optical signal from a signal source in systems where the intensity of the optical signal may surpass the operational range of the optical detector being used. The optical assembly includes an optical detector for conve...
05/23/2000
6066847Procedure for verifying the accuracy of non-invasive blood glucose measurement instruments
A procedure for verifying the accuracy of a non-invasive blood glucose measurement instrument utilizes in vitro or invasive measurement instruments, the accuracy of which is independently verifiable. Several glucose readings are taken with each instrument...
05/23/2000
6064056Air curtain former for creating an air curtain to compensate for impurity buildup
This invention presents a method of clearing a sensor field of debris, including liquids, through the use of an air curtain. An embodiment of this invention addresses the problem of impurity buildup in the sensing field of an optical sorter. An air curtai...
05/16/2000
6064057Color image reading apparatus
In a color image reading apparatus, a plurality of line sensors are arranged on a same substrate and an image of an object is formed on the sensors by an imaging optical system. A blazed diffraction grating is disposed in an optical path between the imagi...
05/16/2000
6064061Enhancements in radiant energy transducer systems
Many applications of radiant energy transducer systems call for specific performance characteristics over desired fields of view or footprints on identified surfaces. Constructive occlusion utilizes a mask sized and positioned to occlude an active optical...
05/16/2000
6064064Fire detector
A process and system for flame detection includes a microprocessor-controlled detector with at least three sensors. A wide band infrared sensor is used as the primary detector, with near band and visible band sensors serving to detect false-alarm energy f...
05/16/2000
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