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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Class 725/45 - Based on genre, theme, or category


Subclass of Class 725 - Interactive video distribution systems
Definition: Subject matter comprising means or steps describing particular
No. of patents: 226
Last issue date: 05/08/2012


1            
NumberTitleIssue Date
8176516Video recorder having user extended and automatically extended time slots
The present invention is directed to a video recorder having user extended and automatically extended time slots. An embodiment of the present invention includes a set-top box having an internal storage device, such as a hard drive where broadcasts are transferred f...
05/08/2012
8156527System and method for providing a unified programming guide
A method includes receiving data representative of a plurality of multimedia channels and associating channel numbers with at least a subset of the plurality of multimedia channels to generate a first channel numbering set. The method further includes providing, in ...
04/10/2012
8132207Universal programming system and method for EPG with localized interactive content
An EPG to display programming information in a variety of ways including using 3-D images, alphanumeric text, and video data. In addition, non-EPG objects, such as interaction objects, may be conflated with the presentation of the world and with the program schedule...
03/06/2012
8104061Universal programming system and method for electronic programming guide
An EPG displays programming information in a variety of ways including using 3-D images, alphanumeric text, and video data. A presentation engine allows viewers and/or programmers to select between varying programming worlds. In addition, non-EPG objects, such as in...
01/24/2012
8095953User interface for the image processing apparatus
An image processing apparatus is provided. The image processing apparatus includes a receiver which receives a broadcasting signal of a program corresponding to at least one of a plurality of categories; a UI generator which generates a UI having at least one of a p...
01/10/2012
8087049Network-based service to provide on-demand video summaries of television programs
A network-based device allows customers to receive television programming and to view summaries of the programming. A method of providing the summaries comprises: dividing a received program into program segments each identified by index marks, summarizing each prog...
12/27/2011
8042134Apparatus for managing selection and display of graphic user interface (GUI) information
An information processing apparatus includes: a managing module configured to manage pieces of image information corresponding to types of applications; a determination module configured to determine whether a present time satisfies a preset temporal condition; an i...
10/18/2011
8037494Cross-channel interstitial program promotion
According to the invention, a method for generating a personalized menu promoting other video programs available from a video content delivery system is disclosed. The video content delivery system provides a plurality of channels of video content simultaneously. In...
10/11/2011
7987484Managing media content with a self-organizing map
Self-organizing media content is described. In embodiment(s), a self-organizing map can be applied to metadata that corresponds to television media content. A media content array of television media content choices can then be generated based on the mapped metadata ...
07/26/2011
7958528System and method for construction, delivery and display of iTV applications that blend programming information of on-demand and broadcast service offerings
A user interface allows for blending of television program choices from which a viewer may select, the blending representing options for linear and non-linear programming presented together within a single hierarchy of a designated category. The blending may further...
06/07/2011
7941819Time-based graphical user interface for multimedia content
A graphical user interface (“GUI”) for a content management system is provided, such as to present information associated with various forms of multimedia content. In some situations, the GUI includes information presented simultaneously using at least first and...
05/10/2011
7900228Maintaining a graphical user interface state that is based on a selected piece of content
A graphical user interface (“GUI”) for a content management system is provided, such as to present television program information and/or information associated with other forms of multimedia content. In some situations, the GUI displays various types of informat...
03/01/2011
7890976Digital television and channel setting method thereof
The present invention relates to a video display device, and more particularly, to a digital television and channel setting method thereof that enables a setting of preferred channels according to genre by selecting a channel label. ...
02/15/2011
7856647Standarized theme handling for digital television
Genre or theme assignment data (104) for a program in a digital television or other data transmission is recovered by a receiver (100) and mapped to a genre in a standardized genre assignment schedule (240). A country associated with the transmi...
12/21/2010
7849481Notification for interactive content
A system may provide a video program or information associated with the video program on a video display device, and provide an interactive content icon on the video display device. The interactive content icon may indicate that interactive content is available for ...
12/07/2010
7774811Method and system for use in displaying multimedia content and status
The present embodiments provide methods, apparatuses, and systems for use in controlling the display of information relative to the playback of programming content and displaying programming guide data. Some embodiments provide a method for use in controlling the di...
08/10/2010
7774812Interactive television program guide system with pay program package promotion
A system is provided that allows a user to select a pay program for purchase from a program guide. The program guide determines whether the selected program is part of a package of pay programs. If the selected program is part of a package, information regarding the...
08/10/2010
7739710Method for registering and displaying digital multimedia broadcasting channels in a mobile terminal with a function for receiving digital multimedia broadcasting
A method is provided for registering and displaying digital multimedia broadcasting (DMB) channels in a mobile terminal capable of receiving DMB. A selection of DMB mode is detected and electronic program guide (EPG) information is received. The received EPG informa...
06/15/2010
7703116System and method for construction, delivery and display of iTV applications that blend programming information of on-demand and broadcast service offerings
A user interface allows for blending of television program choices from which a viewer may select, the blending representing options for linear and non-linear programming presented together within a single hierarchy of a designated category. The blending may further...
04/20/2010
7657906Program recommendation apparatus, method and program used in the program recommendation apparatus
A program recommendation apparatus that recommends a program to a user that is in accordance with the user's preference, by taking into account the importance of keywords used in classifying programs' contents into correct categories. The program recommendation appa...
02/02/2010
7640563Describing media content in terms of degrees
A media classification system receives media content descriptions from one or more description providers. The media classification system generates a description of media content based on descriptions of the media content received from one or more description provid...
12/29/2009
7617511Entering programming preferences while browsing an electronic programming guide
Systems and methods are described for entering user preference for particular program attribute values while a user is browsing an electronic programming guide (EPG). When a program description is highlighted on the EPG, a preference control invokes a preference ent...
11/10/2009
7562377Interactive program guide navigator menu system
An interactive program guide system is provided. The program guide system has a logically flat navigator menu structure made up of program guide categories and selectable program guide options. Program guide categories correspond to fairly broad groups of program gu...
07/14/2009
7503058Standardized theme handling for digital television
Genre or theme assignment data (104) for a program in a digital television or other data transmission is recovered by a receiver (100) and mapped to a genre in a standardized genre assignment schedule (240). A country associated with the transmi...
03/10/2009
7444660System and method for generating metadata for video programming events
A device for generating metadata for a programming event receives data corresponding to a programming event that includes descriptive information and timing information. The device analyzes the data to determine goodness of fit scores for the programming event corre...
10/28/2008
7434247System and method for determining the desirability of video programming events using keyword matching
The desirability of programming events may be determined using metadata for programming events that includes goodness of fit scores associated with categories of a classification hierarchy one or more of descriptive data and keyword data. The programming events are ...
10/07/2008
7434246Systems and methods for automatic personalizing of channel favorites in a set top box
A set top box for use in interactive television systems includes a generation engine and a display engine. The generation engine automatically stores channel favorites in a channel favorites table. The generation engine may include cumulative viewing time for each c...
10/07/2008
7434245Electronic program guide system using images of reduced size to identify respective programs
A technique for transmitting and receiving an electronic program guide which identifies programs that are to be transmitted. Electronic program guide (EPG) data includes image data representing images of reduced, less than normal, size to identify respective program...
10/07/2008
7406655Method of describing multiple level digest segment information scheme for multimedia contents and apparatus for generating digest stream from described multiple level digest segment information scheme and method thereof
The present invention is intended to provide multiple levels of digest streams for multimedia contents with small amount of additional storage using a multiple level digest segment information scheme. In the present invention, a multiple level digest segment informa...
07/29/2008
7392467Method of describing multiple level digest segment information scheme for multimedia contents and apparatus for generating digest stream from described multiple level digest segment information scheme and method thereof
The present invention is intended to provide multiple levels of digest streams for multimedia contents with small amount of additional storage using a multiple level digest segment information scheme. In the present invention, a multiple level digest segment informa...
06/24/2008
7386806Scaling and layout methods and systems for handling one-to-many objects
Systems and methods according to the present invention provide layout structures and methods for user interfaces. ...
06/10/2008
7380262Method and apparatus for generating a list of suggested scheduled television programs
A system and method for generating a list of suggested scheduled television programs wherein television schedule guide data which comprises characteristics of scheduled programs and optionally relevancy of those characteristics is obtained from broadcast information...
05/27/2008
7370343Electronic program guide with blackout features
An interactive television program guide for supporting programming blackouts is provided. In some embodiments, the interactive television program guide may unschedule the reminding and recording of blacked-out programs that have been scheduled by a user for remindin...
05/06/2008
7370342Method and apparatus for delivery of targeted video programming
A system residing preferably in a television set-top box monitors the television watching habits of one or more viewers and creates one or more profiles for each viewers descriptive of various characteristics of each viewers, including television watching preference...
05/06/2008
7370073Using viewership profiles for targeted promotion deployment
A system for generating viewership profiles to facilitate distributing promotions based on the profiles to one or more network devices, such as set top boxes. The system includes a promotion agent associated with each network device which collects viewing activity d...
05/06/2008
7367043System and method for generating metadata for programming events
Metadata for a programming event may be generated by receiving descriptive information and timing information for the programming event and analyzing this information to determine category goodness of fit scores for the programming event corresponding to categories ...
04/29/2008
7363591Electronic programming guide system and method
The present invention is directed to a method and system for use in customizing, organizing and presenting digital information for selection and interaction by end users. The present invention conveys multiple pieces of information to a user in a multi-dimensional m...
04/22/2008
7363645Interactive electronic program guide for use with television delivery system
An interactive electronic program guide is disclosed for use with a television delivery system. The guide is generated by a set top terminal that receives a television signal from an operations center and extracts from the signal individual programs for display on a...
04/22/2008
7353462Graphical user interface for accessing data
A graphical user interface for accessing data can display hierarchical information in an efficient organized layout that users may easily navigate. In one embodiment, subject headings are contained within cells that form a column. Information related to the subject ...
04/01/2008
7350140User-data relating apparatus with respect to continuous data
In a meeting held with employment of a plurality of materials, conditions of this meeting are recorded in the form of continuous data, and these materials are distributed to a user P who participates in this meeting by way of a printed matter and/or a screen output....
03/25/2008
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