Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 5735275 | Tonometer utilizing hydraulic pressure A tonometer for measuring intraocular pressure of an eye is described. The tonometer includes an eyepiece having a conduit extending through an outer surface. The outer surface is concave shaped to conform to an eyeball. The tonometer also includes a plun... | 04/07/1998 |