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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7351452 | Liquid crystalline compounds containing a biphenyl core A compound of formula (I) or a dimer thereof; where R1 and R2 are independently selected from optionally substituted alkyl, optionally substitituted alkenyl, optionally substit... | 04/01/2008 |
| 7318950 | Chiral compounds II The invention relates to chiral compounds of formula (I) R1—X1-(A1-Z1)m-G-(Z2-A2)n-X2—R2, wherein R1, R2, X1, X2 | 01/15/2008 |
| 7270856 | Cyclobutane derivatives The invention relates to novel cyclobutane derivatives of the formula (I), in which R1, R2, A, Z, m, n and o have the meaning indicated in claim 1, to the use thereof as components of liquid-crystalline media, and to liquid-crystal and e... | 09/18/2007 |
| 7166755 | Synthesis of pentafluorosulfanylnaphthalene This invention relates to 2-pentafluorosulfanylnapthalene, substituted derivatives thereof and to a process for producing naphthalene carrying an SF5 group. A 3-step process is employed wherein 1,4-dihydronaphthalene is reacted with pentafluorosulfanyl ha... | 01/23/2007 |
| 7084314 | Polycyclic fluoroalkanes Polycyclic fluoroalkanes that are highly transparent to UV wavelengths ranging from about 190 nm to 260 nm are provided. The polycyclic fluoroallkanes are suitable for use in a variety of applications, particularly in the vacuum UV and deep UV region of the electrom... | 08/01/2006 |
| 7078575 | Processes for preparing high purity polycyclic fluoroalkanes Processes for preparing high purity polycyclic fluoroalkanes are provided. The polycyclic fluoroalkanes are useful as solvents, cleaning agents, heat transfer fluids, refrigerants, lubricants, and, in a preferred embodiment, by virtue of high refractive index and hi... | 07/18/2006 |
| 7029730 | CFO-bridged, axially substituted cyclohexane derivatives The invention relates to CF2O-bridged cyclohexane derivatives, in particular compounds of formula (I), R1-(-A1-Z1-)k1-Q-CF2O-A2-(-Z3-A3-)K3-R2, wherein Q represents group (a); W1, W2 represent —CH2— and/or —O— inde... | 04/18/2006 |
| 7011765 | Heat transfer fluid based on polyphenylmethanes exhibiting improved thermal stability The invention concerns a heat transfer fluid comprising a monobenzyl-1,2,3,4-tetrahydronaphthalene or a mixture of mono-and polybenzyl-1,2,3,4-tetrahydronaphthalene and/or a mixture of partly hydrogenated polyphenyls and at least a polyphenylmethane composition.... | 03/14/2006 |
| 6916513 | 2,4′-Substituted 6-cyclohexyl-trans-decalines The invention relates to 2,4′-substituted 6-cyclohexyl-trans-decalins of the general formula I in which R1, R2 and Z are as defined in Claim 1, to the use thereof as components of liquid-... | 07/12/2005 |
| 6780477 | Liquid crystalline compounds The invention relates to liquid-crystalline compounds of the formula I in which R1, R2, A1, A2, A3, A4, Z1, Z2, a, b and c ar... | 08/24/2004 |
| 6759101 | Liquid crystalline materials containing perfluoroalkyl and alkenyl tail groups Compounds that are useful as components in liquid crystal compositions, particularly in ferroelectric liquid crystal compositions. Compounds of the invention are rod-like molecules with a mesogenic (generally linear) core to which an alkene tail and an alkyl or alko... | 07/06/2004 |
| 6753046 | Liquid crystalline compound, medium and display The invention relates to a liquid crystalline compound of the formula I wherein X1 and R1 are defined as in claim 1. The invention further relates to a liquid crystalline medium based on a mixture o... | 06/22/2004 |
| 6733883 | Fluorinated dendrons and self-organizing ultrahigh density nanocylinder compositions This invention relates to novel fluorinated dendrons and to a universal strategy for producing functional fluorinated dendrons programmed to self-assemble into supramolecular nanocylinder compositions containing p-stacks of high electron or hole mobility donors (D),... | 05/11/2004 |
| 6677475 | Optically active compound and liquid crystal composition containing the compound Optically active compounds of the following general formula (1) useful as chiral dopant, ##STR1## wherein n is an integer of 0 to 5, provided that when n is 0, A is a single bond (--) and that when n is 1 to 5, A is a single bond (--), --O--, --C... | 01/13/2004 |
| 6576303 | Liquid crystal compounds exhibiting negative anisotropy of permittivity Novel liquid crystal compound having a negative and absolutely large value of dielectric anisotropy, being excellent in compatibility with other liquid crystalline compounds at a low temperature and being stable chemically and physically, as well as a liq... | 06/10/2003 |
| 6551666 | Cyclohexane derivatives and liquid-crystalline medium The invention relates to cyclohexane derivatives of the formula I ##STR1## in which n, m, p, R1, X1, X2, Z1, Z2, Z3, A1 A2 and Y are as defined above.... | 04/22/2003 |
| 6475595 | Fluorocyclohexene derivatives, and liquid-crystalline medium Fluorocyclohexene derivatives of formula I R1 --(A1 --Z1)n --A--(Z2 --A2)m --Z3 --B--(Z4 --A3)p --R2 I, in which n, m, p, R1 | 11/05/2002 |
| 6468606 | Phenylbenzoate derivatives and liquid crystal compositions A liquid crystal composition which comprises at least one phenylbenzoate derivative represented by formula (1) ##STR1## wherein R1 is a hydrogen atom or an alkyl group of 1-10 carbons and others; X is a hydrogen atom or a halogen atom; A and B ... | 10/22/2002 |
| 6468607 | Naphthalene derivative and liquid crystal composition comprising the same Disclosed is a novel liquid-crystalline compound which is a naphthalene derivative useful as an electro-optical liquid crystal display material, a liquid crystal composition containing such naphthalene derivatives and a liquid crystal display device compr... | 10/22/2002 |
| 6333080 | Liquid-crystal alkenyltolan derivative, liquid-crystal composition, and liquid-crystal display element A liquid crystalline alkenyltolan derivative expressed by the general formula Ct H2t-1 --G--(CH2)m --A1 --B1 --(A2 --B2)n --(A3 --B3)p... | 12/25/2001 |
| 6319570 | Liquid crystalline compound, liquid crystal composition comprising the liquid crystal-line compound, and liquid crystal display device using the liquid crystal composition The invention is to provide liquid crystalline compounds which have a low viscosity, high negative dielectric anisotropy, high resistivity, and high voltage holding ratio, and are stable against heat and ultraviolet light; to provide liquid crystal compos... | 11/20/2001 |
| 6309561 | Liquid crystal compounds having a chiral fluorinated terminal portion Fluorine-containing, chiral liquid crystal compounds comprise (a) a chiral fluorochemical terminal portion comprising (i) at least one chiral center, which can optionally be heteroatom-substituted; (ii) a terminal fluoroalkyl, fluoroether, perfluoroalkyl,... | 10/30/2001 |
| 6251843 | Synthetic detergent bar and manufacture thereof A detergent composition which is suitable for making into bars for personal washing comprises: (a) 10 to 60% wt. of a synthetic, non-soap detergent; (b) 20 to 60% wt. of water soluble material which is neither soap nor a non-soap detergent and which has a melt... | 06/26/2001 |
| 6231934 | Alkenyl compound, liquid crystal composition, and liquid crystal display device The liquid crystalline compound is expressed by the general formula (1) Ra-A1 -Z1 -A2 -Z2 -A3 -Z3 -A4 -Rb (1) wherein Ra represents an alkenyl group having 2 to 20 carbon atoms or an alk... | 05/15/2001 |
| 6056895 | Fluorocyclohexane derivatives, and liquid-crystalline medium The invention relates to fluorocyclohexane derivatives of the formula I ##STR1## in which n, m, R1, X1, X2, Z1, Z2, A1 and Y are as defined above.... | 05/02/2000 |
| 5981422 | Fluorous multiphase system Stoichiometric and catalytic chemical transformations may be carried out in solution using novel fluorous multiphase systems (FMS). The term "fluorous" is defined as a carbon-fluorine bond rich organic molecule which is generated by replacing hydrogen ato... | 11/09/1999 |
| 5972241 | Liquid crystal compounds having a chiral fluorinated terminal portion Fluorine-containing, chiral liquid crystal compounds comprise (a) a chiral fluorochemical terminal portion containing at least one methylene group and optionally containing at least one catenary ether oxygen atom; (b) a saturated, chiral or achiral, hydro... | 10/26/1999 |
| 5972243 | Ferrielectric liquid crystal compound A ferrielectric liquid crystal compound of the following general formula (1), ##STR1## wherein R is a linear alkyl group having 6 to 12 carbon atoms; X is a hydrogen atom or a fluorine atom; m and n are the same or different from each other, eac... | 10/26/1999 |
| 5968410 | Fluorocyclohexane derivatives, and liquid-crystalline medium The invention relates to fluorocyclohexane derivatives of the formula I ##STR1## in which R1, R2, y1, y2, X1, X2, A1, Z1, Z2, Z3, n, m, p and q a... | 10/19/1999 |
| 5858270 | Difluorooxymethane derivative and liquid crystal composition In order to provide novel compounds which are useful as liquid crystal materials for low voltages in several liquid crystal displays, have a large dielectric anisotropy, and are low in viscosity; and to improve characteristics of liquid crystal compositio... | 01/12/1999 |
| 5776367 | Alkenylcyclohexane derivatives, liquid crystal composition and liquid crystal display element A novel liquid crystalline compound having a low viscosity and a high elastic constant ratio and at the same time, a superior compatibility with other known liquid crystalline compounds, and a liquid crystal composition and a liquid crystal display elemen... | 07/07/1998 |
| 5702637 | Liquid crystal compounds having a chiral fluorinated terminal portion Fluorine-containing, chiral liquid crystal compounds comprise (a) a chiral fluorochemical terminal portion containing at least one methylene group and optionally containing at least one catenary ether oxygen atom; (b) a saturated, chiral or achiral, hydro... | 12/30/1997 |
| 5651919 | Benzyl ether derivative and composition containing the same Disclosed are a benzyl ether derivative represented by the following formula (I), useful as a liquid crystal display material, and a liquid crystal composition containing the same and a liquid crystal display device utilizing the composition. ##STR1#... | 07/29/1997 |
| 5621147 | Trifluoro-2-(trans-4-substituted cyclohexyl) ethylenes and process for their production A 1,1,2-trifluoro-2-(trans-4-substituted cyclohexyl)ethylene of the formula (1): R--(A)m --Cy--CF=CF2 (1) wherein R is a C1-10 alkyl group, a halogen atom or a cyano group, provided that in the case ... | 04/15/1997 |
| 5565140 | Halogenated benzene derivatives, and a liquid-crystalline medium The invention relates to novel halogenated benzene derivatives of the formula I ##STR1## in which n is 1 to 7 [sic], the rings A and B are each trans-1,4-cyclohexylene, or one of the rings A and B is alternatively 1,4-phenylene or 3-fluoro-l,4-p... | 10/15/1996 |
| 5545769 | Process for the manufacture of selected halogenated hydrocarbons containing fluorine and hydrogen and compositions provided therein A process is disclosed for the manufacture of product compounds of the formula HC(R1)2 C(R1)2 C(R2)2 H wherein each R1 is independently selected from the group consisting of H, F, Cl,... | 08/13/1996 |
| 5434191 | Artificial blood containing perfluoro chemicals in presence of emulsifying agents A blood substitute employs combinations of fluoro or perfluorochemicals capable in the presence of emulsifying agents of forming emulsions stable at room temperature and possessing enhanced oxygen carrying capacity; the invention enables preparation of an... | 07/18/1995 |
| 5405550 | Compounds and methods based on [1.1.1]propellane Molecular bulding beams, liquid crystals, and surfactants in the form of compounds based on [1.1.1]propellane, including poly[1.1.1]propellanes. Molecular building beams having a telomeric or polymeric chain staff, and linking groups functionalized on one... | 04/11/1995 |
| 5248498 | Fullerene compositions for magnetic resonance spectroscopy and imaging Methods and compositions are disclosed for enhancing magnetic resonance imaging and spectroscopy which utilize derivatives of the even-numbered carbon clusters, known as "fullerenes." Perfluorinated carbon clusters of the formula Cn Fm | 09/28/1993 |
| 5243044 | Compounds of perfluoro[3,3,3]propellene and perfluoro hexamethylenetetramine A blood substitute employs combinations of fluoro or perfluorochemicals capable in the presence of emulsifying agents of forming emulsions stable at room temperature and possessing enhanced oxygen carrying capacity; the invention enables preparation of an... | 09/07/1993 |
