Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 6388069 | Corn fiber for the production of advanced chemicals and materials:arabinoxylan and arabinoxylan derivatives made therefrom In one aspect, the invention provides a method of extracting arabinoxylan from corn fiber wherein the method comprises the steps of: (a) heating an aqueous mixture of corn fiber and a liquid; (b) contacting the mixture of step (a) with a protease enzyme, ... | 05/14/2002 |
| 6293972 | Process for fluorinating cellulosic materials and fluorinated cellulosic materials In the fluorinated cellulosic material obtained by a method for fluorinating a cellulosic material by reacting a cellulosic material selected from the group consisting of cellulose material and lignocellulose material with at least one fluorine-containing... | 09/25/2001 |
| 6063752 | Acylated carboxyl alkyl saccharides, method for manufacture and use thereof in detergents Acylated carbohydrates with at least one carboxyalkyl group etherified with the carbohydrate of the following general formula KH(--O--CHR1 --(CH2)p --(COOH or COO-))n (--O--CO--R2)m, ... | 05/16/2000 |
| 5776743 | Method of sensitizing tumor cells with adenovirus E1A The present invention is directed to methods of sensitizing a human tumor cell with adenovirus E1A. The methods involve treating a human tumor cell by, first, introducing into the tumor cell nucleic acid encoding a polypeptide having adenovirus E1A activi... | 07/07/1998 |
| 5770726 | Process for preparing a cellllose acetoacetate alkanoates The present invention relates to a process for preparing a substituted cellulose acetoacetate alkanoate without using a carboxamide/lithium chloride solvent system. The process involves contacting cellulose in a carboxylic acid diluent with an acetylating... | 06/23/1998 |
| 5516673 | Bioactive conjugates of cellulose with amino compounds Polymers containing a plurality of free hydroxy groups, such as cellulose, agarose or polyvinyl alcohol, are contacted in absence of reactants for hydroxy groups, with at least one N-heterocyclic compound, e.g. pyridine, pyrrole, pyridazine, their partial... | 05/14/1996 |
| 5294703 | Process for preparing -D-cellobiose octaacetate Provided is a novel improved process for the preparation of -D-cellobiose octaacetate via the acetylative degradation of cellulose or cellulose acetate. The title compound is provided in high yield and quality in a facile one-pot process, amenable ... | 03/15/1994 |
| 5194371 | Production of pradimicin antibiotics The present invention relates to a fermentation process for producing BMY-28960 and desxylosyl BMY-28960, and to a novel BMY-28960-producing organism belonging to the genus Actinomadura and designated as strain AB 1236 (ATCC 55208).... | 03/16/1993 |