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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7994257 | Downwell system with swellable packer element and composition for same A composition suitable for use in a packer element for a wellbore includes: a hydrocarbon-swellable polymer, the hydrocarbon-swellable polymer present in the composition in an amount between about 10 and 30 percent by weight; an oil-resistant polymer, the oil-resist... | 08/09/2011 |
| 7384684 | Polyester film with hydrophilic coating, process for its production and its use The invention relates to an aqueous coating composition which comprises a mixture of polyvinylpyrrolidone, a surfactant and optionally an adhesion-promoting polymer. This mixture is suitable for inline coating of biaxially oriented polyester films. The thus obtained... | 06/10/2008 |
| 7323516 | Peroxide curable butyl formulations for rubber articles The present invention is directed to a peroxide curable rubber compound containing a butyl rubber polymer and an olefin polymer of ethylene and at least one α-olefin. The present invention is also directed to a peroxide curable rubber compound containing a butyl po... | 01/29/2008 |
| 7259209 | Reactive hot-melt-type adhesive granules for fabricating insulating glass A mixture of at least two thermoplastic particles having reactive grups which when melted and mixed react to form a high molecular weight polymer. The blend of particles when molten is particularly useful in forming double insulating glass or plastic panels. ... | 08/21/2007 |
| 7060751 | Graft polymers based on ethylene/α-olefin rubbers and process for their production A thermoplastic molding composition comprising a graft polymer is disclosed. The graft polymer contains: a) a continuous phase containing the polymerized product of at least one vinylaromatic monomer and at least one ethylenically ... | 06/13/2006 |
| 7014922 | Rubberized fabric with reinforcing metal strap made of a shape-memory material A rubberized fabric for a tire belt includes an elastomeric material and at least one reinforcing metal strap in the elastomeric material. The at least one reinforcing metal strap is made of a shape-memory material. The at least one reinforcing metal strap is orient... | 03/21/2006 |
| 7009003 | Plastic composition A plastic composition including polymeric nanoparticles having a diameter of 1 to 100 nanometers, and a polymeric component. Also provided is a method for providing such a plastic composition. ... | 03/07/2006 |
| 6989416 | Methacrylate structural adhesive Several compositions for use as structural adhesives are disclosed. The compositions include a monomer component and a catalyst component. In one aspect, the monomer component includes a first elastomeric material of a block copolymer of styrene and isoprene, a seco... | 01/24/2006 |
| 6949607 | Thermoplastic resin composition and its molded articles Thermoplastic resin compositions containing a rubber-reinforced thermoplastic resin (A) obtained by graft polymerizing a monomeric mixture (b) in the presence of a rubber-like polymer (a), and a copolymer (B) obtained by polymerizing an aromatic vinyl compound, a vi... | 09/27/2005 |
| 6949606 | Crosslinkable rubber composition A rubber composition comprising a combination of a nitrile rubber and an epilhalohydrin rubber is cross-linked to give a crosslinked product, by using at least two kinds of crosslinking agents selected from a sulfur-containing crosslinking agent, a mercaptotriazine ... | 09/27/2005 |
| 6903160 | Pseudocross-linking resin composition, molded materials, sheet or film made therefrom, and optical elements The invention provides a pseudo cross-link resin composition comprises at least tow polymer molecules; wherein the resin is obtained by mixing a vinylic polymer molecule A that has an atomic group capable of forming an intermolecular hydrogen bond in a molecular sid... | 06/07/2005 |
| 6841623 | Low molecular weight nitrile rubber The present invention relates to nitrile rubber polymers having lower molecular weights and narrower molecular weight distributions than those known in the art. The present invention also relates to a process for the manufacture of said nitrile rubber and the use of... | 01/11/2005 |
| 6828385 | Process for crosslinking carboxylated nitrile rubber, hydrogenating carboxylated nitrile rubber, the crosslinked rubber and its' uses A process has now been discovered that permits the simultaneous crosslinking and derivation of an, optionally hydrogenated, polymer whose backbone is composed of a conjugated diene, an unsaturated nitrile and an unsaturated carboxylic acid in the presence of a coupl... | 12/07/2004 |
| 6825277 | High-frequency welding of non-polar thermoplastic rubbers The present invention relates to a high-frequency weldable thermoplastic rubber composition, to a method of rendering non-polar thermoplastic rubbers high-frequency weldable, to a high-frequency weldable shaped article obtainable from the composition according to th... | 11/30/2004 |
| 6807994 | Pneumatic tire having a rubber component containing a rubber gel and syndiotatic 1,2-polybutadiene A pneumatic tire having a rubber component where the rubber in said component is comprised of (A) from 10 to 75 phr of a rubber gel selected from the group consisting of polybutadiene gel, styrene butadiene gel, acrylonitrile-butad... | 10/26/2004 |
| 6806315 | Method for preparing of weatherability thermoplastic resin A method for preparing a weatherable thermoplastic resin, having superior weatherability and colorability and a weatherable thermoplastic resin prepared by the method are provided. The method includes preparing a seed by adding a water-soluble initiator to either an... | 10/19/2004 |
| 6780929 | Valve or pump joint A valve or pump gasket for sealing a fluid dispenser device comprising a valve or a pump mounted on a fluid container, said gasket being characterized in that it comprises one or more of the following elastomer materials: a) a hydrogenated nitrile butadiene r... | 08/24/2004 |
| 6774166 | Thermoplastic molding compounds A thermoplastic molding composition that features a combination of good notched impact strength and thermoplastic processability is disclosed. The composition contains one or more thermoplastic (co)polymers, a graft polymer and a combination of at least 3 components... | 08/10/2004 |
| 6750293 | High-strength rubber formulations, and shear ply made from the same Disclosed are a precursor composition, a rubber component and a shear ply prepared from the precursor composition, and methods for making and using the same. The precursor composition includes a first hydrogenated nitrile conjugated-diene copolymer modified by a met... | 06/15/2004 |
| 6699936 | Rubber composition for hose and hose A rubber composition for a hose, which comprises a nitrile rubber (A) comprising 45-55 weight % of ,ଲ-ethylenically unsaturated nitrile monomer units and 55-45% by weight of conjugated diene monomer units, an epihalohydrin rubber (B), and a c... | 03/02/2004 |
| 6689838 | Molding compounds with reduced adhesiveness use in the automobile industry The invention relates to a molding composition comprising, based on the total of components A to G, which is 100% by weight, a) as component A of the molding composition, from 1 to 99,59% by weight of at least one polycondensate, b) as component B, from 0.1 to... | 02/10/2004 |
| 6639000 | ABS molding compositions having improved processability An additive mixture containing a dibenzoate and either or both of a compound containing at least one structural unit ##STR1## and a compound containing at least one structural unit ##STR2## is disclosed. The additive combination enhances the processabilit... | 10/28/2003 |
| 6632848 | Heterogeneous anion exchanger A heterogeneous anion exchanger comprising from 35 to 85 mass % of an anion exchange resin and from 15 to 65 mass % of a binder polymer, wherein the anion exchange resin is made of a polymer having repeating units represented by the following formula (1):... | 10/14/2003 |
| 6602958 | Adhesives for bonding composites Adhesive composition, including a mixture of about 1 percent to about 35 percent by weight of chlorinated polymer, about 1 percent to about 35 percent by weight of a nitrile elastomer, a rubber-modified acrylonitrile copolymer, or mixtures thereof, and ab... | 08/05/2003 |
| 6599982 | Process aid for melt processable polymers Extrusion processability of non-fluorinated melt-processable polymers is improved by introducing a process aid package comprising at least two unimodal fluoroelastomers having different Mooney viscosities.... | 07/29/2003 |
| 6593424 | Method for preparing thermoplastic resin A method for continuously preparing a heat resistant -methylstyrene-acrylonitrile copolymer by bulk polymerization, comprising the steps of: a) Continuously charging a mixture of monomers including following materials into a continuous polymerizati... | 07/15/2003 |
| 6569946 | Thermoplastic fluoropolymers Polymer composition comprising (A) (co)polymers based on chlorotrifluoroethylene (PCTFE) and (B) copolymers based on ethylene/chlorotrifluoroethylene (ECTFE) and/or ethylene/tetrafluoroethylene (ETFE).... | 05/27/2003 |
| 6506840 | Process for producing thermoplastic resin composition A process for producing a succinimide resin composition is provided which comprises reacting a maleic anhydride-olefin type copolymer constituted of 40-60 mol % of maleic anhydride units, 60-40 mol % of olefin units, and 0-20 mol % of a copolymerizable mo... | 01/14/2003 |
| 6500899 | Resin composition comprising vinyl cyclic hydrocarbon polymer A molded or formed product obtained by molding or forming a resin composition comprising (A) at least one vinyl cyclic hydrocarbon polymer selected from the group consisting of hydrogenated products of aromatic vinyl polymers, vinylcyclohexene polymers or... | 12/31/2002 |
| 6498223 | Unsaturated nitrile-conjugated diene-typed rubber, rubber composition and process for the productions of the same An objective of the present invention is to provide an unsaturated nitrile-conjugated diene-typed rubber capable of giving a vulcanized rubber which exhibits is well-balanced in terms of the mechanical strength, the oil resistance and the like, as well as... | 12/24/2002 |
| 6498215 | Resin composition comprising vinyl cyclic hydrocarbon polymer and a compound having an alcoholic hydroxy group and an ester linkage A molded or formed product obtained by molding or forming a resin composition comprising (A) at least one vinyl cyclic hydrocarbon polymer selected from the group consisting of hydrogenated products of aromatic vinyl polymers, vinylcyclohexene polymers or... | 12/24/2002 |
| 6451902 | Nitrile polymer vulcanizate and process for the production thereof A nitrite polymer vulcanizate having improved hot air aging characteristics is described. The nitrile polymer vulcanizate may be produced admixing a composition comprising: (i) a nitrite polymer; (ii) a filler; (iii) an additive selected from the group co... | 09/17/2002 |
| 6403723 | Composition of ABS and/or ASA copolymers and SAN copolymers with high chemical resistance The composition comprises a mixture of at least one ABS and/or ASA copolymer and an SAN copolymer having an acrylonitrile concentration of at least 43% by weight, and the quantity of SAN copolymer in the mixture is such that the total acrylonitrile concen... | 06/11/2002 |
| 6403720 | Rubber composition and production process thereof A rubber composition containing 50 to 90 parts by weight of a diene rubber and 50 to 10 parts by weight of a gelled rubber having a toluene swelling index of 16 to 150, based upon the total amount of 100 parts by weight of the diene rubber and the gelled ... | 06/11/2002 |
| 6403716 | Thermoplastic rubber composition A thermoplastic rubber composition prepared by crosslinking 1-99 parts by weight of a crosslinkable rubbery polymer (A) and 1-99 parts by weight of a polypropylene resin (B) (total amount of (A) and (B) being 100 parts by weight), wherein said (B) compris... | 06/11/2002 |
| 6399706 | Microgel-containing rubber compounds which comprise sulfur-containing organosilicon compounds The present invention relates to rubber compounds comprising at least one rubber which contains double bonds, at least one rubber gel, and at least one sulfur-containing organosilicon compound. Vulcanized materials which can be employed in particular for ... | 06/04/2002 |
| 6395833 | Thermoplastic elastomeric resin composition and a granule thereof A thermoplastic elastomeric resin composition for powder molding, comprising a composition prepared by dynamically vulcanizing (a) a block copolymer of a vinyl aromatic compound and a conjugated diene compound, and/or a hydrogenated block copolymer thereo... | 05/28/2002 |
| 6365660 | Resin composition and molded or formed product comprising vinyl cyclic hydrocarbon polymer A molded or formed product obtained by molding or forming a resin composition comprising (A) at least one vinyl cyclic hydrocarbon polymer selected from the group consisting of hydrogenated products of aromatic vinyl polymers, vinylcyclohexene polymers or... | 04/02/2002 |
| 6346579 | Pneumatic tire having a tread compound derived from latex blend The present invention relates to a pneumatic tire having a tread containing from 50 to 100 phr of a dried rubber derived from a blend of a styrene butadiene latex and an acrylonitrile butadiene latex.... | 02/12/2002 |
| 6333386 | Rubber composition, hose of low fuel permeation, and electroconductive hose of low fuel permeation A relatively small amount of a plasticizer having an SP value of at least 8.8 and a molecular weight of at most 550 is added to blend rubber of NBR-PVC in which NBR has an AN content of from 43 to 50% by weight. The fuel impermeability and the low-tempera... | 12/25/2001 |
