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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7977422 | Non-staining black sidewall The addition of a surfactant containing a thio functionality of the formula-S—, and specifically a polyether thioether surfactant to a rubber formulation results in a rubber compound having a glossy film on the outer, exposed surface. ... | 07/12/2011 |
| 7943692 | Polycarbonate resin composition and molded articles with the same A polycarbonate composition and its use as a molded article and as housing or a part of electronic device are disclosed. The polycarbonate composition includes a polycarbonate resin, a liquid crystalline polymer resin, a core-shell grafted copolymer and a low molecu... | 05/17/2011 |
| 7431061 | Rubber composition for a tire tread A cross-linkable or cross-linked rubber composition which is usable to constitute a tire tread having improved wear resistance, to such a tread and to a tire incorporating this tread. The rubber composition is particularly applicable to tires of passenger-vehicle ty... | 10/07/2008 |
| 7423089 | Preparation of rubber composition comprised of EPDM/polyisoprene rubber blends and tire with sidewall comprised thereof This invention relates to preparation of rubber compositions comprised of EPDM and conjugated diene-based elastomer, particularly including cis 1,4-polyisoprene rubber, and particularly natural cis 1,4-polyisoprene rubber, blends and pneumatic rubber tire with an ou... | 09/09/2008 |
| 7381766 | Limonene, pinene, or other terpenes and their alcohols, aldehydes and ketones, as polymer solvents for conducting polymers in coating formulations and their uses A low-VOC (volatile organic compound) and/or low-toxicity coating formulation, including at least one non-halogenated organic solvent including any terpene or terpenoid, and at least one conducting polymer, electroactive polymer and/or conjugated polymer. In another... | 06/03/2008 |
| 7335697 | Polymer composition comprising cross-linked polyethylene and methods for making the same The invention provides a polymer composition comprising cross-linked polyethylene having a non-polar biocompatible lipid disposed in at least a portion of the free volume of the polyethylene. The invention further provides methods for making the polymer composition.... | 02/26/2008 |
| 7329704 | Rubber composition for tire treads The present invention relates to a cross-linkable or cross-linked rubber composition which is usable to constitute a tire tread having improved wear resistance, to such a tread and to a tire incorporating this tread. A rubber composition according to the invention c... | 02/12/2008 |
| 7326462 | Acrylic pressure-sensitive adhesive composition and pressure-sensitive adhesive tape The present invention relates to an acrylic pressure-sensitive adhesive composition containing an acrylic polymer and a tackifier obtained by acid modification of a tackifier resin inherently free of an acid component; a pressure-sensitive adhesive tape including a ... | 02/05/2008 |
| 7323136 | Containerless mixing of metals and polymers with fullerenes and nanofibers to produce reinforced advanced materials The present invention relates to fullerene, nanotube, or nanofiber filled metals and polymers. This invention stems from a cross-disciplinary combination of electromagnetic and acoustic processing and property enhancement of materials through fullerene or nanofiber ... | 01/29/2008 |
| 7300980 | Thermoplastic elastomer composition and process for producing the same A thermoplastic elastomer composition of the invention, formed by dynamically crosslinking a polymer composition including a rubber and an olefinic resin and having an average particle size of rubber particles within a specific range, shows an excellent balance of m... | 11/27/2007 |
| 7291677 | Adherent, modified thermoplastic elastomeric blends, articles, and methods A thermoplastic elastomer that is adherent to polar materials may be made from a dynamically vulcanized blend of propylene resin, ethylene/alpha-olefin/non-conjugated diene elastomers, and a bonding agent via a curing system containing a free radical initiator, at l... | 11/06/2007 |
| 7290367 | Tear resistant gel articles for various uses A soft gelatinous elastomer composition and article useful as fishing bait, floss, liner and other uses formed from one or a mixture of two or more of a one or a mixture of two or more of a hydrogenated controlled distribution styrene block copolymer(s) and one or m... | 11/06/2007 |
| 7288588 | Polymer binder for intumescent coatings The present invention discloses a copolymer composition for use in or as a polymeric binder in an intumescent coating, said copolymer composition comprising a blend of a Newtonian copolymer and of a reticulated copolymer, wherein the Newtonian copolymer is comprised... | 10/30/2007 |
| 7271209 | Fibers and nonwovens from plasticized polyolefin compositions The present invention relates to fibers and nonwovens made from plasticized polyolefin compositions comprising a polyolefin and a non-functionalized hydrocarbon plasticizer. ... | 09/18/2007 |
| 7253225 | Rubber composition for a tire tread The invention relates to a cross-linked rubber composition for a tire tread having a Shore A hardness greater than 45 and less than 57, measured in accordance with Standard ASTM D 2240, wherein the composition comprises greater tha... | 08/07/2007 |
| 7238744 | Ultrahigh molecular weight polyethylene articles and method of manufacture An article of manufacture comprises an ultrahigh molecular weight polyethylene (UHMWPE) mixed with a processing oil and a lubricant selected from the group consisting of fatty acid esters, ethoxylated fatty acid esters, glycol esters, PEG esters, glycerol esters, et... | 07/03/2007 |
| 7234560 | Inflatable restraint cushions and other uses A vehicular safety system comprising an inflatable restraint gel cushion having a gel rigidity of from about 50 gram Bloom to about 1,200 gram bloom. ... | 06/26/2007 |
| 7226484 | Tear resistant gels and articles for every uses Soft, tear resistant gel, gel composites and gel articles for various uses formed from one or a mixture of two or more block copolymers with or without one or more selected other polymers and additives in combination with one or more selected plasticizers being in s... | 06/05/2007 |
| 7222380 | Tear resistant gels, composites, and cushion articles SEEPS gel and gel foam molded shape articles for use in medical and sport health care, such use include therapeutic hand exercising grips, dental floss, crutch cushions, cervical pillows, bed wedge pillows, leg rest, cushions, mattress, bed pads, elbow padding, derm... | 05/29/2007 |
| 7208184 | Gelatinous food elastomer compositions and articles for use as fishing bait A soft gelatinous food elastomer composition and article useful as fishing bait formed from one or a mixture of two or more of a thermoplastic elastomer block copolymers) and one or more plasticizers and a food or components of food. The plasticizers being in suffic... | 04/24/2007 |
| 7205035 | Thermoset composition, method, and article A curable composition includes a functionalized poly(arylene ether), an alkenyl aromatic monomer, an acryloyl monomer, and a polymeric additive selected from polystyrene, poly(styrene-maleic anhydride), poly(styrene-methyl methacrylate), polybutene, poly(ethylene-bu... | 04/17/2007 |
| 7199189 | Compositions suitable for elastomeric membranes This invention relates generally to polymers suitable for making elastomeric films, membranes or sheets. More specifically, this invention is directed to polymers of the ethylene, alpha-olefin, diene terpolymer type that are reactor blends of two components, an amor... | 04/03/2007 |
| 7193002 | Adherent gels, composites, and articles Adherent gels and adherent gel composites which can be made by applying an adherent gel onto one or more selected substrates of foam, plastic, fabric, metal, concrete, wood, wire screen, refractory material, glass, synthetic resin, synthetic fibers, and the like. Su... | 03/20/2007 |
| 7180000 | Low cost, high performance, flexible, water-swellable reinforcement for communications cable A low cost, high performance, water-swellable, flexible reinforcement member that can be used for both optical and copper communications cable. The water-swellable reinforcement members made according to the preferred process are more rigid than known reinforcement ... | 02/20/2007 |
| 7166664 | Limonene, pinene, or other terpenes and their alcohols, aldehydes and ketones, as polymer solvents for conducting polymers in aqueous and non-aqueous coating formulations and their uses A low-VOC (volatile organic compound) and/or low-toxicity coating formulation, including at least one non-halogenated solvent including terpene(s) or terpenoid(s), and at least one polymer including conducting polymers, electroactive polymers and/or conjugated polym... | 01/23/2007 |
| 7163972 | Preparation of a concentrated organophyllosilicate and nanocomposite composition The present invention provide methods for producing a low moisture organophyllosilicate composition using monomers, oligomers, or polymers to displace water associated with the organophyllosilicates in an aqueous organophyllosilicate slurry or filter cake. The inven... | 01/16/2007 |
| 7160938 | Additive composition for organic polymers and its use A lubricating/detaching/fluidifying additive composition for organic polymers is described, comprising a saturated hydrocarbon having from 25 to 35 carbon atoms with at least three side substituents consisting of a methyl group, combined with at least one polysiloxa... | 01/09/2007 |
| 7157521 | Soft gel compositions for hot adhesion A gel composition that is the combination of or reaction product of ingredients comprising a thermoplastic elastomer copolymer, a functionalized polyolefin, an extender, and optionally a fatty acid. ... | 01/02/2007 |
| 7144967 | Room temperature fast-curable saturated hydrocarbon polymer composition and double-glazed glass pane A room temperature fast-curable saturated hydrocarbon polymer composition comprising (A) a saturated hydrocarbon polymer having at least one hydrolyzable silyl group and a Mn of 500 to 50,000, (B) a β-dicarbonyl compound, and (C) an amino-bearing organic compound, ... | 12/05/2006 |
| 7141621 | Gels from controlled distribution block copolymers The present invention relates to gels prepared from novel anionic block copolymers of mono alkenyl arenes and conjugated dienes, and to blends of such block copolymers with other polymers. The block copolymers are selectively hydrogenated and have mono alkenyl arene... | 11/28/2006 |
| 7138079 | Methods for making foamed elastomer gels Methods for making foamed elastomer gels are disclosed. Chemical foaming agents may be incorporated or gas may be injected into a molten gel and then using heating and cooling techniques and/or additives, gas bubbles are formed and preserved in the cooled and solidi... | 11/21/2006 |
| 7135514 | Zinc diacrylate predispersed in high-cis polybutadiene The present invention provides a method and product that provides a dust-free homogeneous dispersion of zinc diacrylate in polybutadiene for use in golf balls. More specifically, the invention relates to a dispersion of zinc diacrylate in a special high-cis grade of... | 11/14/2006 |
| 7134236 | Gelatinous elastomer compositions and articles for use as fishing bait A non-tacky fishing bait made from a soft gelatinous elastomer composition comprising one or more of a linear, radial or multiblock copolymer(s) and in combination with one or more of a low and high viscosity plasticizers in sufficient amounts to achieve a gel rigid... | 11/14/2006 |
| 7112624 | Ethylene alkyl acrylate copolymers with improved heat resistance The invention provides a copolymer of ethylene and at least 5 mol % of comonomer units derived from an alkyl acrylate or alkyl methacrylate, wherein the copolymer has a melt index of from 1 to 10,000 g/10 min, and a maximum peak melting temperature of at least 100°... | 09/26/2006 |
| 7108873 | Gelatinous food elastomer compositions and articles A soft gelatinous food elastomer composition and article useful as simulated food formed from one or a mixture of two or more of a thermoplastic elastomer block copolymer(s) and one or more plasticizers and a food or components of food. The plasticizers being in suf... | 09/19/2006 |
| 7109266 | Acrylic pressure-sensitive adhesive composition and pressure-sensitive adhesive tape The present invention relates to an acrylic pressure-sensitive adhesive composition containing an acrylic polymer and a tackifier obtained by acid modification of a tackifier resin inherently free of an acid component; a pressure-sensitive adhesive tape including a ... | 09/19/2006 |
| 7105607 | Tear resistant gels, composites, and articles Novel gelatinous compositions, composites, and articles are formed from an intimate melt blend admixture of one or more of a high viscosity poly(styrene-ethylene-butylene-styrene), poly(styrene-ethylene-propylene-styrene), poly(styrene-ethylene-butylene)n... | 09/12/2006 |
| 7101247 | Jelly blocks and jelly letters Jelly blocks and jelly letters are disclosed. The jelly blocks and jelly letters may be made from an elastomer gel resulting in a soft, stretchable children's toy that has shape memory. The jelly blocks and jelly letters may be made from an elastomer gel that is for... | 09/05/2006 |
| 7093316 | Gels for force gauging For effective plaque removal, a combination of a gel force gauging component and a plaque removing gel component are employed to prevent tooth and gum damage over gel rigidity range of from about 75 gram Bloom to about 300 gram bloom. ... | 08/22/2006 |
| 7094723 | Catalysts containing at least one heterocyclic ligand for improving the catalysts' performance of olefin polymerization The present invention provides a non-metallocene catalyst comprising a complex having one or more ligands coordinated a transition metal. The catalyst contains substituents bonded to the transition metal through a heteroatom such as oxygen or sulfur. Furthermore, th... | 08/22/2006 |
