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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8171699 | Anti-fatigue flooring system An anti-fatigue flooring system includes at least one anti-fatigue area adjacent a work station in a room. The anti-fatigue area includes an anti-fatigue member of a resilient foam material and transition members located about the anti-fatigue member. Flooring exten... | 05/08/2012 |
| 8127515 | Green roof assembly for inhibiting wind erosion and method of installation An assembly for inhibiting wind erosion including an anchorage structure, an erosion mat and a retaining member. The anchorage structure includes a downwardly facing base surface, an upwardly facing anchorage surface, and a rigid elongate member. The anchorage struc... | 03/06/2012 |
| 8056300 | Raised floor access panel retrofit method A method for installation of a raised access floor panel with a raised access floor is provides which includes providing a pedestal support system having a plurality of vertically extending pedestal supports each having an upper end connected to a pedestal support h... | 11/15/2011 |
| 8024906 | Standing-seam roof assembly bracket A bracket for use in retro-fitting metal clad buildings to facilitate attachment of new roof or wall panels of any desired profile, directly over existing ribbed or fluted panels of various configurations. Commonly known in the trades as a sub purlin or sub girt. Ge... | 09/27/2011 |
| 7861485 | Method for installing a stanchion on a tile roof and system therefor A method and apparatus for installing a stanchion on a tile roof includes a tile which has an aperture and a stanchion which fits through the aperture. An existing roof tile is removed and the stanchion is connected to the roof sheathing at the place of removal. The... | 01/04/2011 |
| 7814724 | Method for building over an opening via incremental launching Methods and systems for building a stress ribbon structure over an opening via incremental launching are disclosed. Temporary support structures are constructed adjacent to a permanent support structure. The stress ribbon structure is constructed in a staging area a... | 10/19/2010 |
| 7743582 | Conical roof construction A new conical roof building method provides flat plates having straight abutting edges and curved outer edges. The plates are placed horizontally edge to edge except for a sectoral opening. The plates are welded together to form a flat disc-shaped blank, leaving an ... | 06/29/2010 |
| 7694488 | Eave for a building According to the invention, a method of making an eave for a roof on a building is disclosed. The method may include providing a structure with at least two sides and a roof frame. The method may further include coupling at least two of a plurality of eave blocks wi... | 04/13/2010 |
| 7658050 | Artificial masonry unit, a masonry wall, a kit and a method for forming a masonry wall An artificial masonry unit suitable for use with a panel made of a compressible material having masonry unit receiving depressions in a front face thereof and protruding ribs defining and bordering the depressions. The depressions are sized to receive respective art... | 02/09/2010 |
| 7325558 | Landfill site covering system The present invention provides a landfill site covering system. The system comprises a plurality of freely mobile support members (2) with a cable array (20 22, 24) secured to the support members (2) to form a supporting framework. Covering mate... | 02/05/2008 |
| 7322154 | Cooling shade assembly and method of use thereof A shade assembly including reflective shade panels suspended above a roof or along an exterior wall of a building. The assembly also includes a shade box, such as one including an assembly of upright support posts and attached cables to which dark or reflective wate... | 01/29/2008 |
| 7257933 | Diversion system and method In a water diversion system, in a preferred embodiment, a first fold of a deflector is disposed into a first hanger cavity and a second deflector fold is disposed into a second hanger cavity. The first fold of the deflector cooperates with the first cavity of the ha... | 08/21/2007 |
| 7254928 | Anchoring apparatus for insulating building roofs from above There are several advantages to installing roof insulation in industrial and commercial buildings from above, rather than from below after the roof is sealed. A reinforced facing sheet is used that can be rolled out between the purlins that support the steel roofing... | 08/14/2007 |
| 7246468 | Shade assembly for storage tank and method of use thereof A shade panel assembly that covers the top and sides of a storage tank. Such assemblies might also include a water dispensation system to dispense water mist substantially in the area of the shade assembly in the region between the assembly and the tank or substanti... | 07/24/2007 |
| 7234284 | Composition and method for roofing material installation A solid adhesive for use in roofing construction comprising an asphalt, a polymer, a tackifier, and a plasticizer. ... | 06/26/2007 |
| 7210637 | Selectively configurable misting apparatus An apparatus for dispersing mist in a predetermined area includes means for obtaining water from a water source and means for dispersing the water as mist. A connecting means connects the obtaining means to the dispersing means. Upon the obtaining means obtaining wa... | 05/01/2007 |
| 7178354 | Enclosure or equipment cabinet and sealing arrangement therefor The invention relates to a sealing arrangement for an enclosure or equipment cabinet and to an attachable air conditioning device. In order to ensure a watertight, linear sealing of the air distribution spaces with the necessary protection level, sealing frames and ... | 02/20/2007 |
| 7146776 | Heat shielding member of housing There is provided a heat shielding member for a thermal insulation structure which does not form a heat accumulator even if it receives a heating load from the outside and which is easily fixed and installed from the indoor side when it is applied to the thermal ins... | 12/12/2006 |
| 7117648 | Cross tie connection bracket A cross tie bracket that is attachable to a rod and a building structural element. The cross tie bracket has a generally cylindrical body sized to receive the rod and a gusset disposed between the body and a base. The base has a series of apertures formed therein fo... | 10/10/2006 |
| 7073307 | Heat shielding member of housing There is provided a heat shielding member for a thermal insulation structure which does not form a heat accumulator even if it receives a heating load from the outside and which is easily fixed and installed from the indoor side when it is applied to the thermal ins... | 07/11/2006 |
| 7069704 | Roofing rail transportation system A rail transportation system particularly suited for transporting roofing materials upon an uncompleted roof. Sections of tubes form rails, allowing several rail cars carrying various roofing materials to transport those roofing materials from the edge of the roof t... | 07/04/2006 |
| 7017315 | Process and apparatus for insulating building roof An improved process and apparatus for insulating a building roof involves the use of a rigid thermal insulating panel supported between roof rafters. Brackets fastened to the rafters are used to support the rigid thermal insulating panels at a predetermined distance... | 03/28/2006 |
| 7014383 | Shear wall hold-downs and wall anchor connectors A connector for securing a first building structural member to a second building structural member is provided. The connector includes a seat member with an opening for receiving an anchor bolt that secures the connector to the second building structural member. The... | 03/21/2006 |
| 6968665 | Pool grating and a method of installation A grate for a swimming pool structure is constructed by placing a multiple of grate bars in an elevated position above the gutter which is parallel to the pools edge including any curvatures. The grate bars follow the curvatures of the pool's edge. When in the eleva... | 11/29/2005 |
| 6964141 | Building reinforcing method, material, and structure A high-ductility material or a high-ductility covering material is disposed on the outer circumferential surface of a member, such as a column, of a structure so as to confine expansion of apparent volume accompanying rupture of the member, to thereby control ruptur... | 11/15/2005 |
| 6948281 | Storm shelter The storm shelter is a portable above ground shelter that is aerodynamically stable and can be dimensioned to fit under a standard sized mobile home. The shelter provides an enclosure formed by an arch shaped rigid sheet that is permanently attached to a rectangular... | 09/27/2005 |
| 6857248 | Panel, a kit and a method for forming a masonry wall A panel for forming a masonry wall on a building surface, comprising a back face for covering the building surface, opposite edges and a front face with a predetermined pattern of first and second depressions. The first depressions are shaped and sized for receiving... | 02/22/2005 |
| 6832460 | Method and apparatus for insulating building roofs from above There are advantages to installing roof insulation in industrial and commercial buildings from above, rather than from below after the roof is sealed. A reinforced facing sheet is used that is rolled out between purlins. This facing material is used to support the i... | 12/21/2004 |
| 6832455 | Structure A method for fabricating a space frame structure, such as a dome, for covering an open space, with the space frame structure being assembled from beam members, which intersect at rigid mode joints. The beam members and other structural components used in the skeleto... | 12/21/2004 |
| 6823642 | Roof demand and zone based roofing system A system for constructing a roof on a roof support structure comprising (a) identifying and mapping the roof by zones of demand requirements throughout the area to be covered by the roof; (b) covering the area with metal panels; (c) choosing a connecting process for... | 11/30/2004 |
| 6708463 | Method and apparatus for repairing roof covering An assemblage of sheet metal roof covering pieces is utilized in a novel process to recover and stiffen a deteriorated roof without the necessity for extensive removal of the original roof covering, the deteriorated roof structure further stiffened by spaced stiffen... | 03/23/2004 |
| 6658812 | Domed construction A domed construction is formed by positioning and temporarily supporting a series of elongate structural elements in radially-extending positions, and forming structural joints between the adjoining radial edges of the structural elements, such that the s... | 12/09/2003 |
| 6658811 | Method of erecting a building ceiling A method of erecting a building ceiling in a structure having a floor plate and a circumferentially closed building wall erected on the floor plate, wherein a ceiling plate is manufactured on the floor plate, and wherein the circumferential contour of the... | 12/09/2003 |
| 6658809 | Light gauge metal truss system and method A truss system wherein the structural components and fixtures are formed from light gauge metal. The trusses are fabricated from roll formed truss chord members and truss web members. The truss chord members are roll formed to have a generally U-shaped cr... | 12/09/2003 |
| 6643981 | Form assembly for forming an eave, a roof slab, and a perimeter beam in a monolithic structure A form assembly for forming a roof slab, an eave, and a peripheral beam in a monolithic structure is provided. The form assembly is detachably attached to upright columns of a housing frame structure and includes an eave formwork and a peripheral formwork... | 11/11/2003 |
| 6622453 | Tooling and method for application of a textured ceiling and for removal of acoustical ceiling A unique, clean, fast and low cost method for the application of a textured ceiling, and if necessary the removal of acoustical ceiling, including improved tooling that does not include the use of ladders, scaffolding or other such dangerous structures. T... | 09/23/2003 |
| 6487830 | Reflective ballasted roofing system and method A method for constructing a ballasted roof system (20) includes the steps of installing a roofing membrane (14) onto a roof structure (12). A ballast (16, 32) is disposed on the roofing membrane, wherein the ballast has applied thereto a reflective paint ... | 12/03/2002 |
| 6470644 | Roof bracket Roofing brackets include a first leg that can be attached to vertical members of a roof structure and a second leg that extends at an angle from the first leg and can be attached to horizontal members of the roof structure and/or to a support surface. A f... | 10/29/2002 |
| 6427418 | Method of texturing drywall corner bead and wall adjacent the corner bead A method and apparatus for texturing a wall. The method selects a texture pattern and provides a corner bead with the selected texture. After the corner bead is mounted, the same texture pattern is formed on drywall adjacent the corner bead, after which t... | 08/06/2002 |
| 6425220 | Continuity tie A continuity tie for providing both tension and compression resistance to externally induced movement of building structural members. A central body member is provided with a plurality of bolt mounting apertures in a staggered pattern and a pair of end pl... | 07/30/2002 |
