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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8133854 | Liquid acidic hard surface cleaning composition The present invention relates to a liquid acidic hard surface cleaning composition comprising an acid system, wherein the acid system comprises formic acid and acetic acid. ... | 03/13/2012 |
| 8071527 | Cleaning compound for cleaning surfaces in a food processing environment A cleaning compound for cleaning surfaces in a food processing environment includes at least one container, with each container including a peroxide and/or an alkaline reactant therein. The alkaline reactant is selected to raise the pH of the cleaning compound into ... | 12/06/2011 |
| 7763578 | Preparation of polymeric foams using hydrofluoroether nucleating agents Use of high boiling hydrofluoroethers as nucleating agents in the production of a polymeric foam, in particular in the production of polyurethane foams and phenolic foams. Also, blowing agent compositions and foamable compositions comprising one or more high boiling... | 07/27/2010 |
| 7404827 | Fabric treating agent composition The present invention relates to a fiber product treating agent composition containing (a) a nonionic surfactant containing 1 to 3 polyoxyalkylene groups having the number-average addition mol number of the oxyalkylene group of 50 to 200 and 1 to 3 hydrocarbon group... | 07/29/2008 |
| 7405189 | Surface treatment composition and method for removing Si component and reduced metal salt produced on the aluminum die cast material in etching process A surface treatment composition and method for removing Si and reduced metal salt produced during etching of an aluminum die cast material (“ALDC material”) without generation of nitrogen oxide (NOx) or hydrogen fluoride (HF). In surface treatment of an ALDC mat... | 07/29/2008 |
| 7368147 | Dressing for automobile tires, trim, and bumpers The present invention provides an improved aqueous composition comprising a dimethylpolysiloxane for preserving and renewing the surfaces of automobile tires, bumpers, and trim results from combining a dimethylpolysiloxane with an acrylic polymer, having carboxylic ... | 05/06/2008 |
| 7350961 | Agitation mixer, pasteurizer, and cleaning device Dissolution of a raw material, fusion of a raw material, or treatment for enhancing the fluidity of a raw material is completed in a short time by an agitation mixer 10 comprising a casing 20 in which a flow channel allowing the passage of fluid is mou... | 04/01/2008 |
| 7344603 | Solvent for treating polysilazane and method of treating polysilazane with the solvent Polysilazane is treated with a single or mixed solvent comprising one or more members selected from the group consisting of xylene, anisole, decalin, cyclohexane, cyclohexene, methylcyclohexane, ethylcyclohexane, limonene, hexane, octane, nonane, decane, a C8-C11 al... | 03/18/2008 |
| 7341986 | Cleaning concentrate consisting of extra virgin olive oil and isopropyl alcohol The invention, a stable composition of matter, has a 2 step method to make (maintain the same equalities in increased batches). Step #1. 0.4167 Extra Virgin Olive Oil First Cold Pressed, which is a high quality olive oil, 0.5833 IPA, Isopropyl Alcohol 70%, shake to ... | 03/11/2008 |
| 7318871 | Vehicular cleaning concentrate The present invention relates generally to compositions, methods of use and kits for vehicular cleaning employing a cleaning concentrate containing at least one surfactant and at least one rheology modifier, optionally a solvent and/or optionally an alkalinity sourc... | 01/15/2008 |
| 7293909 | Apparatus and method for mixing by agitation in a multichambered mixing apparatus including a pre-agitation mixing chamber An apparatus for agitation mixing comprises a casing including a flow channel through which fluid passes, an agitation body consisting of a shaft installed in the casing and connected to a motor and an agitation blade mounted on the perimeter of the shaft, a powder ... | 11/13/2007 |
| 7276471 | Azeotrope-like compositions of pentafluoropropane, methanol and dichloroethylene Provided are azeotrope-like compositions comprising pentafluoropropane, methanol, and dichloroethylene, and uses thereof, including use in aerosols, refrigerant compositions, refrigeration systems, and blowing agent compositions. ... | 10/02/2007 |
| 7270717 | Compositions and methods for cleaning contaminated articles Disclosed are compositions and methods for cleaning contaminated articles based on the provision of a zeotropic composition comprising (a) at least one flammable solvent having a boiling point at a first pressure; (b) at least one first nonflammable solvent having a... | 09/18/2007 |
| 7271141 | Water soluble packages containing liquid compositions An aqueous liquid composition having a water content of between 20 and 50 wt. %, comprising at least one polyphosphate builder material, potassium ions and sodium ions, wherein the molar ratio of potassium to sodium is between 0.55:1 and 20:1. ... | 09/18/2007 |
| 7258748 | Method and solution for bakery pan deglazing and decarbonizing In a method for processing a baking pan, the baking pan is placed in a solution including: water, N-Methyl-2-Pyrrolidone, Ethoxylate of nonylphenol, Monoethanolamine, Triethanolamine and Potassium hydroxide. The solution is heated to a temperature in a predefined te... | 08/21/2007 |
| 7232794 | Dishwashing wipe A dishwashing wipe having a nonwaven hydroentangled polymer fiber topsbeet; a polymeric membrane; a nonwoven batting layer; and a polymeric scrim, with a dishwashing composition having an amine, a polymeric suds stabilizer, or enzymes incorporated in the wipe, where... | 06/19/2007 |
| 7226726 | Aqueous surfactant solution for developing coating film layer The developer of the present invention is used in a method where a water-soluble resin coating layer is applied on a resist pattern formed by the conventional method, and the coating layer is crosslinked by an acid supplied from the resist, and the uncrosslinked are... | 06/05/2007 |
| 7219675 | Cleaning composition and method A novel cleaning composition comprises a dilutant, a wetting agent, a chelating agent, an alkaline builder, and a chlorine provider. The dilutant is preferably water. The wetting agent is alkoxylated alcohol. The chelating agent is an acrylic/maleic acid copolymer. ... | 05/22/2007 |
| 7220713 | Low amounts of high molecular weight polymers for enhancing viscosity of aqueous/aqueous biphasic liquids The invention provides high molecular weight polymers used in small amounts as viscosity modifiers for aqueous/aqueous biphasic liquids. The viscosity of the biphasic is enhanced at least 20%, preferably at least 30% relative to same compositions without use of poly... | 05/22/2007 |
| 7211552 | Enzymatic detergent A non-toxic enzymatic detergent for use in cleaning surgical instruments and the like which have a large build-up of bio-residue thereon and which need specialty cleaning in order to avoid both hardened bio-residue and certain fluid traces from the instruments for b... | 05/01/2007 |
| 7196047 | Fountain solution concentrates Liquid concentrate components of a fountain solution are provided, including a liquid film-forming fountain solution concentrate and a liquid surface-tension reducing fountain solution concentrate. The concentrates and water can be combined together to form a founta... | 03/27/2007 |
| 7192912 | No VOC solvent blend A solvent blend effective to remove grease and oil includes a hydro treated light petroleum distillate in combination with a glycol ether and an ester solvent. Each of the components has a vapor pressure of less than 0.1 mm Hg at 20° C. and accordingly contained no... | 03/20/2007 |
| 7179771 | Composition A skin wash composition intended for topical application to water-wetted skin comprising an α-hydroxy acid active ingredient formulated in a mild and non-irritant detergent base consisting of a mixture of a non-ionic alkypolyglucoside surfactant and an amphoteric s... | 02/20/2007 |
| 7179775 | Coating removal compositions An aqueous coating removal composition containing: a) an alkoxylated aromatic alcohol, b) an amine; and c) an inorganic base is provided. The coating removal compositions are useful in cleaning coatings such as paint from substrate surfaces and may be formulated to ... | 02/20/2007 |
| 7135447 | Engine decarbonizing fluids Fluids for cleaning and decarbonizing internal combustion engines include a fuel system and injector cleaner fluid to be added to the fuel tank, an engine oil supplement to be added to the oil crank case, an aerosol air intake cleaner to be aerosol sprayed into the ... | 11/14/2006 |
| 7119056 | Free-flowing, amphiphilic, non-ionic oligoesters The invention relates to amphiphilic, non-ionic oligoesters that are free-flowing at an ambient temperature. Said oligoesters are produced by reacting dicarboxylic acid compounds, polyol compounds of water-soluble alkylene oxide addition products and optionally diol... | 10/10/2006 |
| 7114443 | Method of delivering a fountain solution A method of preparing a fountain solution, a system for blending two or more concentrate components of a fountain solution, concentrate compositions, and articles of manufacture or kits comprising the concentrate compositions are provided. The method comprises combi... | 10/03/2006 |
| 7098181 | Liquid detergent composition The invention provides a liquid detergent composition which is safe, has an excellent detergency and contains a hydrophobic organic solvent stable despite of a large water content. The present invention relates to a liquid detergent composition comprising (a) a spec... | 08/29/2006 |
| 7090391 | Apparatus and method for mixing by agitation in a multichambered mixing apparatus including a pre-agitation mixing chamber An apparatus for agitation mixing comprises a casing 12 including a flow channel through which fluid passes, an agitation body consisting of a shaft 14 installed in the casing 12 and connected to a motor 18 and an agitation blade 16 | 08/15/2006 |
| 7081441 | Composition for cleaning and/or treating surfaces A composition for treating and/or cleaning surfaces comprises a nanoparticle component selected from the group consisting of metal oxyhydroxides, modified metal oxyhydroxides and mixtures thereof; a buffer/modifier component; optionally, an adjunct ingredient; and t... | 07/25/2006 |
| 7078373 | Laundry detergent composition The detergent composition of the invention contains a combination of an anionic surfactant, a defined nonionic surfactant of high hydrophilic/lipophilic balance (HLB) value, optionally a cationic surfactant, optionally a detergency builder, optionally an inorganic n... | 07/18/2006 |
| 7018970 | Process of making fatty alcohol based gel detergent compositions According to the inventive method of making gels, the main mixture comprising most of the ingredients with the exception of a fatty alcohol is mixed, using at least one in-line mixer, with the gelling post-mix comprising the fatty alcohol. The preferred process incl... | 03/28/2006 |
| 7005451 | Agent for repelling and inactivating pathogenic organisms of plants The invention relates to disinfecting agents for combating and inactivating phytopathogenic organisms for use on plants and in their environment. The agents are based on a mixture of anionic, active surfactants, aliphatic and aromatic carboxylic acids, glycols, hydr... | 02/28/2006 |
| 7005013 | Surfactant-free cleaning compositions and processes for the use thereof Surfactant-free cleaning compositions are provided for use in removing soil and stains from fiber surfaces such as carpets, upholstery and the like as well as for preventing redeposition of soil and stains on such surfaces. Additionally, processes are provided for c... | 02/28/2006 |
| 6992050 | Stripping agent composition and method of stripping A stripping composition comprising (a) an anticorrosive agent, (b) a stripping agent and (c) a solvent, wherein the anticorrosive agent (a) is a heterocyclic compound having a nitrogen atom-containing six-membered ring. ... | 01/31/2006 |
| 6972278 | Laundry detergent gel with suspended particles A shear-thinning lamellar gel detergent composition containing suspended particles, employing a non-neutralized fatty acid as a structuring agent, in a specific amount, depending on the total surfactant level. The weight % ratio of non-neutralized fatty acid to the ... | 12/06/2005 |
| 6969734 | Aqueous polymer dispersion and method of use An aqueous polymer dispersion containing acetoacetoxy functional polymer particles and an alkyl ethoxylated surfactants is provided. A method for preparing a coated substrate employing the aqueous polymer dispersion is also provided. The aqueous polymer dispersion i... | 11/29/2005 |
| 6958315 | Amphoteric surfactants based upon alkyl polyglucoside The invention relates to a series of polyglycoside derivatives that contain water-soluble groups introduced into the molecule by reaction with the hydroxyl groups present in the starting polyglycoside molecule. The preferred products have more than one water-soluble... | 10/25/2005 |
| 6953772 | Concentrated sanitizing compositions for cleaning food and food contact surfaces The invention teaches the preparation of a concentrated sanitizing and cleaning preparation. The preparation has a dual use for cleaning and sanitizing food surfaces as well as food contact and non-food contact surfaces. The composition of the invention shows rapid ... | 10/11/2005 |
| 6949492 | Aqueous nacreous concentrate compositions comprising ethoxylated glycerides New aqueous nacreous concentrated compositions, containing ethoxylated glycerides derived from carboxylic acids having 6 to 22 carbon atoms as emulsifying and/or dispersing agent are provided which show all the essential features required for this kind of compositio... | 09/27/2005 |
